{"id":2084,"date":"2026-08-06T17:27:10","date_gmt":"2026-08-06T11:57:10","guid":{"rendered":"https:\/\/grabcash.in\/blog\/?p=2084"},"modified":"2026-08-06T18:29:06","modified_gmt":"2026-08-06T12:59:06","slug":"mobile-vs-desktop-traffic-share","status":"publish","type":"post","link":"https:\/\/grabcash.in\/blog\/mobile-vs-desktop-traffic-share\/","title":{"rendered":"Desktop vs. Mobile Traffic: What All Affiliates Need to Know"},"content":{"rendered":"<table>\n<tbody>\n<tr>\n<td><b>Quick Summary: <\/b><span style=\"font-weight: 400;\">According to recent data, desktop traffic has surged while mobile traffic has declined. In June 2025, mobile traffic stood at 64.17% and desktop at 35.83%. By June 2026, mobile traffic dropped to 52.18%, while desktop traffic climbed to 47.81%.\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">In 2016, mobile web browsing officially overtook desktop for the first time, and it shook the business world. Companies scrambled to make their sites mobile-friendly. For years, mobile held the crown, eventually dominating global website traffic. But if you think user behavior has flatlined, look at what has actually happened over the last year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recent data reveals an unexpected resurgence in desktop usage:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>June 2025:<\/b><span style=\"font-weight: 400;\"> Mobile traffic stood at <\/span><b>64.17%<\/b><span style=\"font-weight: 400;\">, while desktop accounted for <\/span><b>35.83%<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>June 2026:<\/b><span style=\"font-weight: 400;\"> Mobile traffic has dropped to <\/span><b>52.18%<\/b><span style=\"font-weight: 400;\">, whereas desktop traffic has surged to <\/span><b>47.81%<\/b><span style=\"font-weight: 400;\">. There was a <\/span><b>35.83% growth in desktop traffic<\/b><span style=\"font-weight: 400;\">, whereas <\/span><b>mobile traffic declined by 18.68%<\/b><span style=\"font-weight: 400;\"> in the last year.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As an affiliate marketer, this dramatic shift means your audience&#8217;s behavior is shifting. You need to know the exact differences between desktop and mobile visitors so you understand how they actually browse and buy today.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let us break down the exact numbers you need to look at so you can build campaigns that actually convert.<\/span><\/p>\n<h2><b>Desktop vs. Mobile Traffic Statistics (Top Picks)<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">As of Q2 2026, mobile devices accounted for <\/span><b>52.23% <\/b><span style=\"font-weight: 400;\">of global website traffic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In June 2026, mobile devices held a <\/span><b>52.18%<\/b><span style=\"font-weight: 400;\"> share of internet usage worldwide, with desktops slightly ahead at <\/span><b>47.81%<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile traffic continues to lag behind desktop in conversion performance, converting shoppers at just<\/span><b> up to 2.5%<\/b><span style=\"font-weight: 400;\">, compared to <\/span><b>4%<\/b><span style=\"font-weight: 400;\"> on desktop.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More than half (<\/span><b>53%<\/b><span style=\"font-weight: 400;\">) of mobile visits are abandoned if a web page takes longer than three seconds to load.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>80%<\/b><span style=\"font-weight: 400;\"> of social media browsing happens on mobile devices.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Indonesia had one of the highest mobile traffic market shares, with <\/span><b>78.54% <\/b><span style=\"font-weight: 400;\">of the traffic coming from mobiles and <\/span><b>20.56% <\/b><span style=\"font-weight: 400;\">coming from desktops.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">India\u2019s mobile traffic market share was <\/span><b>67.53% <\/b><span style=\"font-weight: 400;\">(including tablets) in June, with desktop traffic share at <\/span><b>32.47%<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h2><b>Global Internet and Mobile Penetration<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">According to the data provided by the United Nations, the world population is 8.3 billion. Out of over 8.3 billion people, 5.83 billion people use a mobile phone, which is 70.4% of the world population. 6.12 billion people use the internet (as of April 2026), with 5.79 billion social media user identities, which is equal to 69.9% of all the people on Earth. And about 96.2% of internet users use a mobile phone to go online at some point.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2610 size-full aligncenter\" src=\"https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2025\/11\/global-internet-and-mobile-penetration.jpeg\" loading=\"lazy\" alt=\"global internet and mobile penetration\" width=\"1500\" height=\"954\" srcset=\"https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2025\/11\/global-internet-and-mobile-penetration.jpeg 1500w, https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2025\/11\/global-internet-and-mobile-penetration-300x191.jpeg 300w, https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2025\/11\/global-internet-and-mobile-penetration-1024x651.jpeg 1024w, https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2025\/11\/global-internet-and-mobile-penetration-768x488.jpeg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p><b>Source:<\/b> <a href=\"https:\/\/datareportal.com\/global-digital-overview\"><b>Data Reportal<\/b><\/a><span style=\"font-weight: 400;\">,<\/span> <a href=\"https:\/\/techjury.net\/industry-analysis\/mobile-vs-desktop-usage\/\"><b>Techjury<\/b><\/a><\/p>\n<h2><b>Mobile Device Website Traffic Statistics\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Mobile device website traffic has grown steadily over the years. While it has seen occasional dips over a certain period, people are still very much using their mobiles to access websites. Since 2016, mobile devices have consistently captured a massive share of global website visits, but recent numbers tell a fascinating story of change: mobile traffic stood at 64.17% in June 2025 before dropping down to 52.18% in June 2026. Here\u2019s a table describing the growth of mobile device website traffic from 2015 to 2026.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Quarter<\/b><\/td>\n<td><b>Mobile Device Traffic<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2015<\/span><\/td>\n<td><span style=\"font-weight: 400;\">31.16%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2015<\/span><\/td>\n<td><span style=\"font-weight: 400;\">32.85%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2015<\/span><\/td>\n<td><span style=\"font-weight: 400;\">38.38%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2015<\/span><\/td>\n<td><span style=\"font-weight: 400;\">38.43%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2016<\/span><\/td>\n<td><span style=\"font-weight: 400;\">39.47%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2016<\/span><\/td>\n<td><span style=\"font-weight: 400;\">42.16<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2016<\/span><\/td>\n<td><span style=\"font-weight: 400;\">44.69%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2016<\/span><\/td>\n<td><span style=\"font-weight: 400;\">48.33%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2017<\/span><\/td>\n<td><span style=\"font-weight: 400;\">50.03%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2017<\/span><\/td>\n<td><span style=\"font-weight: 400;\">52.21%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2017<\/span><\/td>\n<td><span style=\"font-weight: 400;\">52.99%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2017<\/span><\/td>\n<td><span style=\"font-weight: 400;\">51.12%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2018<\/span><\/td>\n<td><span style=\"font-weight: 400;\">51.77%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2018<\/span><\/td>\n<td><span style=\"font-weight: 400;\">51.89%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2018<\/span><\/td>\n<td><span style=\"font-weight: 400;\">52.4%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2018<\/span><\/td>\n<td><span style=\"font-weight: 400;\">47.19%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2019<\/span><\/td>\n<td><span style=\"font-weight: 400;\">48.71%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2019<\/span><\/td>\n<td><span style=\"font-weight: 400;\">48.91%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2019<\/span><\/td>\n<td><span style=\"font-weight: 400;\">51.51%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2019<\/span><\/td>\n<td><span style=\"font-weight: 400;\">52.6%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2020<\/span><\/td>\n<td><span style=\"font-weight: 400;\">51.92%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2020<\/span><\/td>\n<td><span style=\"font-weight: 400;\">51.53%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2020<\/span><\/td>\n<td><span style=\"font-weight: 400;\">50.81%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2020<\/span><\/td>\n<td><span style=\"font-weight: 400;\">52.2%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">54.8%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">55.09%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">55.78%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">54.4%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">55.79%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">58.99%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">59.54%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">59.16%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">58.03%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">53.42%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">54.34%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">54.67%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">59.34%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">60.12%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">61.85%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">62.54%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">62.39%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">62.73%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">57.96%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">51.29%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">52.27%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Source: <\/b><a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/#:~:text=In%20the%20second%20quarter%20of\"><b>Statista<\/b><\/a><\/p>\n<h2><b>Mobile vs. Desktop Market Share Worldwide<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As per the latest data from StatCounter, the global market share of devices accessing the internet is nearly evenly split between desktops and mobile devices. Mobiles lead slightly with <\/span><b>51.51%<\/b><span style=\"font-weight: 400;\">, while desktops follow closely behind at <\/span><b>47.12%<\/b><span style=\"font-weight: 400;\">. Tablets constitute the smallest segment, accounting for just 1.36% of the total market share. The mobile market share has seen a steady decline in the past four months. It has dropped from <\/span><b>63.13% <\/b><span style=\"font-weight: 400;\">in June 2025 to <\/span><b>51.47%<\/b><span style=\"font-weight: 400;\"> in June 2026. Whereas the desktop share has increased steadily from <\/span><b>35.24%<\/b><span style=\"font-weight: 400;\"> in June to <\/span><b>47.17%<\/b><span style=\"font-weight: 400;\"> in June 2026, representing a <\/span><b>33.85%<\/b><span style=\"font-weight: 400;\"> relative growth over the year. Thus, focusing on just mobile optimization is not going to cut it; websites need to be optimized for viewing on all devices, like mobiles, desktops, and tablets.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2609 size-full aligncenter\" src=\"https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2025\/11\/desktop-vs-mobile-vs-tablet-market-share-worldwide.jpg\" loading=\"lazy\" alt=\"desktop vs mobile vs tablet market share worldwide\" width=\"1228\" height=\"837\" srcset=\"https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2025\/11\/desktop-vs-mobile-vs-tablet-market-share-worldwide.jpg 1228w, https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2025\/11\/desktop-vs-mobile-vs-tablet-market-share-worldwide-300x204.jpg 300w, https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2025\/11\/desktop-vs-mobile-vs-tablet-market-share-worldwide-1024x698.jpg 1024w, https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2025\/11\/desktop-vs-mobile-vs-tablet-market-share-worldwide-768x523.jpg 768w\" sizes=\"auto, (max-width: 1228px) 100vw, 1228px\" \/><\/p>\n<p><b>Source:<\/b> <a href=\"https:\/\/gs.statcounter.com\/platform-market-share\/desktop-mobile-tablet\">Statcounter<\/a><\/p>\n<h2><b>Mobile vs. Desktop Market Share India<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In India, mobile devices dominate internet access with a commanding market share of 67.15% as of June 2026. This indicates that almost three-quarters of web traffic originates from mobile phones, emphasizing the country\u2019s strong preference for mobile connectivity. Desktop usage, by contrast, accounts for just 32.29%, reflecting a significantly smaller portion. Tablets make up a minimal fraction, with only 0.56% market share.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2608 size-full\" src=\"https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2025\/11\/desktop-vs-mobile-vs-tablet-market-share-india.jpg\" loading=\"lazy\" alt=\"desktop vs mobile vs tablet market share india\" width=\"1228\" height=\"837\" srcset=\"https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2025\/11\/desktop-vs-mobile-vs-tablet-market-share-india.jpg 1228w, https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2025\/11\/desktop-vs-mobile-vs-tablet-market-share-india-300x204.jpg 300w, https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2025\/11\/desktop-vs-mobile-vs-tablet-market-share-india-1024x698.jpg 1024w, https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2025\/11\/desktop-vs-mobile-vs-tablet-market-share-india-768x523.jpg 768w\" sizes=\"auto, (max-width: 1228px) 100vw, 1228px\" \/><\/p>\n<p><b>Source:<\/b> <a href=\"https:\/\/gs.statcounter.com\/platform-market-share\/desktop-mobile-tablet\/india\/\">Statcounter<\/a><\/p>\n<h2><b>Mobile vs. Desktop Click-Through Rates<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There is a difference between how mobile users interact with affiliate links and how desktop users treat affiliate links. Mobile devices (1.5%) have higher click-through rates than desktops (0.9%). But in the next section, you can see that even though the CTR for mobile devices is<\/span><span style=\"font-weight: 400;\"> higher than for desktops, <\/span><span style=\"font-weight: 400;\">desktops do have a higher conversion rate.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Device Type<\/b><\/td>\n<td><b>Average CTR<\/b><\/td>\n<\/tr>\n<tr>\n<td>Mobile<\/td>\n<td>1.5%<\/td>\n<\/tr>\n<tr>\n<td>Desktop<\/td>\n<td>0.9%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Source:<\/b> <a href=\"https:\/\/www.alexanderjarvis.com\/what-is-affiliate-link-ctr-in-ecommerce-how-to-improve-it\/\">50Folds<\/a><\/p>\n<h2><b>Mobile vs. Desktop Traffic Conversion Rates<\/b><\/h2>\n<p>While mobile shopping is still massive, the mobile conversion rates are lower than the desktop conversion rates. Here are the conversion rates on various devices:<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Device Types<\/b><\/td>\n<td><b>Conversion Rates<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Mobiles<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.8% to 2.5%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Desktops<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3.5% to 4%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Mobile conversion rates are lower because limited screen size makes navigation, form-filling, and checkout processes cumbersome. Moreover, mobile users usually browse during in-between moments with less intent on completing the purchase. Site speed also affects conversion because over <\/span><b>53%<\/b><span style=\"font-weight: 400;\"> of mobile visitors abandon sites that take longer than 3 seconds to load.<\/span><\/p>\n<p><b>Source:<\/b> <a href=\"https:\/\/www.thedrum.com\/industry-insight\/why-are-mobile-conversion-rates-lower-desktop#:~:text=Card%20details%20take%20time%20to,smooth%20and%20easy%20for%20shoppers.\">The Drum<\/a>, <a href=\"https:\/\/www.marketingdive.com\/news\/google-53-of-mobile-users-abandon-sites-that-take-over-3-seconds-to-load\/426070\/\">Marketing Dive<\/a>, <a href=\"https:\/\/www.smartinsights.com\/mobile-marketing\/mobile-marketing-analytics\/mobile-marketing-statistics\/\">Smart Insights<\/a><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>NOTE:<\/b> Smartphone conversion rates for retail average around 3%, but conversion is higher during seasonal sales in November and December.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><b>Mobile Web Traffic Share According to Device Type<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Android controls the majority of mobile web traffic with a share of approximately 73.49%, while Apple\u2019s iOS accounts for about 26.04%. Together, these two operating systems make up nearly 100% of the global mobile web traffic market in 2026. Affiliates can tailor their campaigns primarily for Android and iOS.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Rank<\/b><\/td>\n<td><b>Device Type<\/b><\/td>\n<td><b>Share<\/b><\/td>\n<td><b>Change over the Previous Year<\/b><\/td>\n<\/tr>\n<tr>\n<td>1<\/td>\n<td>Android<\/td>\n<td>73.49%<\/td>\n<td>+3.01%<\/td>\n<\/tr>\n<tr>\n<td>2<\/td>\n<td>Apple<\/td>\n<td>26.04%<\/td>\n<td>-2.76%<\/td>\n<\/tr>\n<tr>\n<td>3<\/td>\n<td>Samsung<\/td>\n<td>0.31%<\/td>\n<td>-0.6%<\/td>\n<\/tr>\n<tr>\n<td>4<\/td>\n<td>KAI<\/td>\n<td>0.03%<\/td>\n<td>-0.11%<\/td>\n<\/tr>\n<tr>\n<td>5<\/td>\n<td>Other<\/td>\n<td>0.13%<\/td>\n<td>-0.8%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Source: <\/b><a href=\"https:\/\/explodingtopics.com\/blog\/mobile-internet-traffic\">Exploding Topics<\/a><\/p>\n<h2><b>Optimal Mobile Traffic Browsing Characteristics<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">According to a study by Scispace, it is mentioned that there are certain elements that impact visitor behavior and mobile traffic. There are ways you can improve your website and increase conversion rates.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Aspect<\/b><\/td>\n<td><b>Description<\/b><\/td>\n<td><b>Implication for Affiliates<\/b><\/td>\n<\/tr>\n<tr>\n<td>Dwell Time Range<\/td>\n<td>Typically between 2 and 70 seconds<\/td>\n<td>Content and CTAs should fit within typical engagement windows<\/td>\n<\/tr>\n<tr>\n<td>Webpage Size<\/td>\n<td>Mobile pages vary significantly, typically between 60 KB and 1500 KB in size.<\/td>\n<td>Optimize page size to reduce load times and user abandonment.<\/td>\n<\/tr>\n<tr>\n<td>Page Load Time<\/td>\n<td>Expected to be under 15 seconds; over 10 seconds is perceived as unresponsive, leading to session abandonment.<\/td>\n<td>Prioritize speed optimizations for mobile pages to reduce bounce rates.<\/td>\n<\/tr>\n<tr>\n<td>Session Behavior<\/td>\n<td>Users visit multiple pages in a session with varying dwell times; session size is better measured by time than by bytes.<\/td>\n<td>Create smooth navigation and seamless transitions between pages.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Source:<\/b> <a href=\"https:\/\/scispace.com\/pdf\/mobile-network-traffic-a-user-behaviour-model-leskkb46oj.pdf\">Scispace<\/a><\/p>\n<h2><b>Mobile vs Desktop Traffic Market Share by Countries<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Countries like Indonesia, Japan, and India show very high mobile usage, above 70%, reflecting mobile-first markets where smartphones are the primary internet access devices. Developed countries such as Singapore, the United States, Canada, Australia, and parts of Europe, like Germany and France, still show significant desktop presence, with desktop usage close to or exceeding 40%. Affiliate targeting countries with high mobile usage should prioritize mobile-optimized content and campaigns. While in countries with balanced or desktop-leaning traffic, a hybrid approach addressing both device types would be optimal.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Country<\/b><\/td>\n<td><b>Mobile\u00a0<\/b><\/td>\n<td><b>Desktop<\/b><\/td>\n<td><b>Tablet<\/b><\/td>\n<\/tr>\n<tr>\n<td>Indonesia<\/td>\n<td>78.54%<\/td>\n<td>20.56%<\/td>\n<td>0.89%<\/td>\n<\/tr>\n<tr>\n<td>Japan<\/td>\n<td>74.73%<\/td>\n<td>23.56%<\/td>\n<td>1.71%<\/td>\n<\/tr>\n<tr>\n<td>India<\/td>\n<td>72.6%<\/td>\n<td>26.85%<\/td>\n<td>0.55%<\/td>\n<\/tr>\n<tr>\n<td>Philippines<\/td>\n<td>70.75%<\/td>\n<td>27.86%<\/td>\n<td>1.39%<\/td>\n<\/tr>\n<tr>\n<td>Italy<\/td>\n<td>69.57%<\/td>\n<td>29.13%<\/td>\n<td>1.31%<\/td>\n<\/tr>\n<tr>\n<td>United Kingdom<\/td>\n<td>67.36%<\/td>\n<td>30.31%<\/td>\n<td>2.34%<\/td>\n<\/tr>\n<tr>\n<td>Brazil<\/td>\n<td>65%<\/td>\n<td>34.23%<\/td>\n<td>0.77%<\/td>\n<\/tr>\n<tr>\n<td>Germany<\/td>\n<td>64.46%<\/td>\n<td>33.72%<\/td>\n<td>1.82%<\/td>\n<\/tr>\n<tr>\n<td>France<\/td>\n<td>62.79%%<\/td>\n<td>35.49%<\/td>\n<td>1.73%<\/td>\n<\/tr>\n<tr>\n<td>Argentina<\/td>\n<td>61.35%<\/td>\n<td>38%<\/td>\n<td>0.65%<\/td>\n<\/tr>\n<tr>\n<td>Australia<\/td>\n<td>59.28%<\/td>\n<td>38.72%<\/td>\n<td>2.01%<\/td>\n<\/tr>\n<tr>\n<td>United Arab Emirates<\/td>\n<td>59.17%<\/td>\n<td>39.75%<\/td>\n<td>1.08%<\/td>\n<\/tr>\n<tr>\n<td>Canada<\/td>\n<td>58.29%<\/td>\n<td>39.09%<\/td>\n<td>2.61%<\/td>\n<\/tr>\n<tr>\n<td>United States<\/td>\n<td>54.97%<\/td>\n<td>43.17%<\/td>\n<td>1.86%<\/td>\n<\/tr>\n<tr>\n<td>Singapore<\/td>\n<td>13.64%<\/td>\n<td>85.99%<\/td>\n<td>0.36%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Source:<\/b> <a href=\"https:\/\/www.similarweb.com\/platforms\/\"><b>Similarweb<\/b><\/a><\/p>\n<h2><b>Desktop Website Traffic Statistics<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The Desktop website traffic has increased from 35.83% in June 2025 to 47.82% in June 2026. The numbers show that there was a huge spike in desktop traffic in the past year.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Quarter<\/b><\/td>\n<td><b>Desktop Website Traffic<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2015<\/span><\/td>\n<td><span style=\"font-weight: 400;\">68.84%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2015<\/span><\/td>\n<td><span style=\"font-weight: 400;\">67.15%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2015<\/span><\/td>\n<td><span style=\"font-weight: 400;\">61.62%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2015<\/span><\/td>\n<td><span style=\"font-weight: 400;\">61.57%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2016<\/span><\/td>\n<td><span style=\"font-weight: 400;\">60.53%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2016<\/span><\/td>\n<td><span style=\"font-weight: 400;\">57.84%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2016<\/span><\/td>\n<td><span style=\"font-weight: 400;\">55.31%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2016<\/span><\/td>\n<td><span style=\"font-weight: 400;\">51.67%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2017<\/span><\/td>\n<td><span style=\"font-weight: 400;\">49.97%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2017<\/span><\/td>\n<td><span style=\"font-weight: 400;\">47.79%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2017<\/span><\/td>\n<td><span style=\"font-weight: 400;\">47.01%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2017<\/span><\/td>\n<td><span style=\"font-weight: 400;\">48.88%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2018<\/span><\/td>\n<td><span style=\"font-weight: 400;\">48.23%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2018<\/span><\/td>\n<td><span style=\"font-weight: 400;\">48.11%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2018<\/span><\/td>\n<td><span style=\"font-weight: 400;\">47.6%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2018<\/span><\/td>\n<td><span style=\"font-weight: 400;\">52.81%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2019<\/span><\/td>\n<td><span style=\"font-weight: 400;\">51.29%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2019<\/span><\/td>\n<td><span style=\"font-weight: 400;\">51.09%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2019<\/span><\/td>\n<td><span style=\"font-weight: 400;\">48.49%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2019<\/span><\/td>\n<td><span style=\"font-weight: 400;\">47.4%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2020<\/span><\/td>\n<td><span style=\"font-weight: 400;\">48.08%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2020<\/span><\/td>\n<td><span style=\"font-weight: 400;\">48.47%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2020<\/span><\/td>\n<td><span style=\"font-weight: 400;\">49.19%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2020<\/span><\/td>\n<td><span style=\"font-weight: 400;\">47.8%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">45.2%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">44.91%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">44.22%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2021<\/span><\/td>\n<td><span style=\"font-weight: 400;\">45.6%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">44.21%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">41.01%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">40.46%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2022<\/span><\/td>\n<td><span style=\"font-weight: 400;\">40.84%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">41.97%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">46.58%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">45.66%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2023<\/span><\/td>\n<td><span style=\"font-weight: 400;\">45.33%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">40.66%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">39.88%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">38.15%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2024<\/span><\/td>\n<td><span style=\"font-weight: 400;\">37.46%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">37.61%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">37.27%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q3 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">42.7%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q4 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">45.86%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q1 2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">44.06%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Q2 2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">47.82%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Source:<\/b> <a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/#:~:text=In%20the%20second%20quarter%20of\"><b>Statista<\/b><\/a><b>, <\/b><b>StatCounter<\/b><\/p>\n<h2><b>Desktop vs. Mobile Usage Throughout the Day<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In the table below, we explain how mobile and desktop devices are used differently throughout the day and for different purposes.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Usage Aspect<\/b><\/td>\n<td><b>Mobile Traffic<\/b><\/td>\n<td><b>Desktop Traffic<\/b><\/td>\n<td><b>Implications for Affiliates<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Daily Usage Pattern<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Consistent usage throughout the day and night due to portability and on-the-go access<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Concentrated during business hours (7 AM to 7 PM)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Run mobile campaigns 24\/7; focus desktop campaigns on business hours<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Peak Purchase Time<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Spread over the day with flexible browsing<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Peaks around typical business\/work hours (e.g., 2 PM in Switzerland)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Optimize time-based targeting by device<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">User Demographics &amp; Trust<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Younger, dynamic users; less trust, more casual browsing<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Older demographics; higher trust in desktop for serious transactions<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Segment campaigns by age and trust level<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Engagement<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Shorter sessions, higher bounce rates, but broader reach<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Longer sessions, more pages per visit, lower bounce rate<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Use quick-impact ads for mobile and detailed content for desktop<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Conversion Rate<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Lower rates due to usability challenges and distractions<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Higher rates, preferred for complex tasks and checkout<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Mobile optimization critical; desktop suitable for big-ticket or detailed conversions<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">According to the patterns above, affiliates should run mobile campaigns around the clock to increase reach, while focusing desktop campaigns on business hours for higher conversion potential. For casual and entertainment offers, you can use mobile marketing, but for professional verticals like finance, where trust matters, desktop marketing is the way.<\/span><\/p>\n<p><b>Source:<\/b> <a href=\"https:\/\/propellerads.com\/blog\/adv-desktop-vs-mobile-traffic\/\"><b>Propeller Ads<\/b><\/a><\/p>\n<h2><b>High-Performing Verticals and Geographies for Mobile and Desktop Campaigns<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Mobile campaigns perform best in regions like North America, Europe, LATAM, Asia, and Africa. iGaming, Extensions, eCommerce, Finance, and Games are some mobile verticals with strong performance. Desktop traffic is suitable for business-related and forms-heavy campaigns. Popular desktop verticals include iGaming, iOS, and Android apps.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Device Type<\/b><\/td>\n<td><b>Vertical<\/b><\/td>\n<td><b>Top Geographies<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Mobile<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Extensions<\/span><\/td>\n<td><span style=\"font-weight: 400;\">North America: US, CA; Europe: GB, DE, IT, ES, FR; Australia: AU<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Mobile<\/span><\/td>\n<td><span style=\"font-weight: 400;\">iGaming<\/span><\/td>\n<td><span style=\"font-weight: 400;\">US, BR, CL, PE, KE, NG, ZA, EG, IN, PH, GB, IT, NL, CA, DE, FR, NZ, ID, SE, PH, MX<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Mobile<\/span><\/td>\n<td><span style=\"font-weight: 400;\">eCommerce<\/span><\/td>\n<td><span style=\"font-weight: 400;\">US, ID, PL, DE, PH, TH, MY, GB, KR, IT, FR<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Mobile<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Finance<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Europe: DE, FR, ES, GB, CZ; Africa: NG, ZA; Asia: IN, JP, TR, TH, ID, PH, MY, KR, PK; LATAM: BR, MX<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Mobile<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Games<\/span><\/td>\n<td><span style=\"font-weight: 400;\">PL, DE, US, TR, FR, HU, VN, CZ<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Desktop<\/span><\/td>\n<td><span style=\"font-weight: 400;\">iGaming<\/span><\/td>\n<td><span style=\"font-weight: 400;\">BR, PH, VN, ID, ZA, IN, TH, MY, ZM, AO, CO, MZ, NG, CI, PE, CM, KE, EC, CD, MW, ML, TZ, CL, EG, GH<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Desktop<\/span><\/td>\n<td><span style=\"font-weight: 400;\">iOS Apps (VPNs)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">BR, MX, SA, KR, PH, EG, TR, JP<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Desktop<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Android apps<\/span><\/td>\n<td><span style=\"font-weight: 400;\">PH, IN, ID, BR, TH, ZA, NG, MX<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Desktop<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Finance<\/span><\/td>\n<td><span style=\"font-weight: 400;\">CZ, IN, GR, HU, EG, NG, SA, KE<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Desktop<\/span><\/td>\n<td><span style=\"font-weight: 400;\">e-Commerce<\/span><\/td>\n<td><span style=\"font-weight: 400;\">TH, PH, ID, MY, VN, SG, JP<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Desktop<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Mobile Content<\/span><\/td>\n<td><span style=\"font-weight: 400;\">ID, NG, CL, MY, PH, CM, SN, KE, DZ, GH, CD<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>Source:<\/b> <a href=\"https:\/\/propellerads.com\/blog\/adv-desktop-vs-mobile-traffic\/\"><b>Propeller Ads\u00a0<\/b><\/a><\/p>\n<h2><b>Bonus: Mobile Vs Desktop Traffic Statistics<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">As of 2026, an average adult internet user now spends 33 hours and 13 minutes each week consuming online media.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">56.2% of internet users aged 16+ buy something online every week.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Younger groups spend more time on mobile devices, while the older groups lean more toward desktops and linear TV.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Among internet users aged 16 to 34, social media ads are the leading channel for brand discovery, yet less than one-third of respondents in this group actually select social ads as their primary source for finding new brands or products.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For audiences aged 35 and older, search engines become the top source for finding brands and products, with TV ads ranking second, while social media ads drop in importance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">7 out of 10 customers prefer recommendations over traditional Ads; they say they are more likely to trust recommendations from family and friends over brands themselves.<\/span><\/li>\n<\/ul>\n<p><b>Source:<\/b> <a href=\"https:\/\/datareportal.com\/global-digital-overview\"><b>Datareportal Global Digital Overview,<\/b><\/a> <a href=\"https:\/\/datareportal.com\/reports\/digital-2025-global-overview-report\"><b>Datareportal<\/b><\/a><b>(2025),<\/b> <a href=\"https:\/\/grabcash.in\/blog\/affiliate-marketing-statistics\/\"><b>Affiliate Marketing Statistics GrabCash<\/b><\/a><\/p>\n<h2><b>Wrapping up<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We hope these numbers helped you understand the differences between desktop and mobile traffic, and affiliates need to strategize accordingly. While Mobile traffic dominates, desktop traffic converts more. To create the smartest campaigns, you need to embrace both worlds. You need to tailor messages and creatives that fit how people use their devices. Keep a close eye on the evolving trends and create marketing strategies that convert.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quick Summary: According to recent data, desktop traffic has surged while mobile traffic has declined. In June 2025, mobile traffic stood at 64.17% and desktop&#8230;<\/p>\n","protected":false},"author":9,"featured_media":2087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[129],"tags":[],"class_list":["post-2084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-statistics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Desktop vs. Mobile Traffic: What All Affiliates Need to Know<\/title>\n<meta name=\"description\" content=\"Learn how desktop vs mobile traffic impacts affiliate clicks, conversions, and revenue. 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