{"id":2669,"date":"2026-08-21T13:29:03","date_gmt":"2026-08-21T07:59:03","guid":{"rendered":"https:\/\/grabcash.in\/blog\/?p=2669"},"modified":"2026-08-21T13:32:54","modified_gmt":"2026-08-21T08:02:54","slug":"social-media-users-india","status":"publish","type":"post","link":"https:\/\/grabcash.in\/blog\/social-media-users-india\/","title":{"rendered":"Social Media Users in India: Data for Affiliate Marketers"},"content":{"rendered":"<table style=\"font-size: 16px;\">\n<tbody>\n<tr>\n<td><b>Quick Summary: <\/b><span style=\"font-weight: 400;\">India has crossed <\/span><b>1.02 <\/b><span style=\"font-weight: 400;\">billion internet users and somewhere between <\/span><b>650 million<\/b><span style=\"font-weight: 400;\"> and <\/span><b>700 million<\/b><span style=\"font-weight: 400;\"> active social media users, spending upwards of <\/span><b>2.4 hours<\/b><span style=\"font-weight: 400;\"> online daily. Instagram overtook Facebook as the country&#8217;s top platform in 2026. With <\/span><b>750 million<\/b><span style=\"font-weight: 400;\"> smartphones in use and adults <\/span><b>aged 18-35<\/b><span style=\"font-weight: 400;\"> the most active group. Social media has become the key territory for affiliate marketers because this is where Indian shoppers discover deals.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Picture this: every time you unlock your phone, so do hundreds of millions of other Indians. And they do the exact same thing. Most of them head straight for Instagram, YouTube, or Facebook. India&#8217;s smartphone count has crossed 750 million, internet users have topped the billion mark, and the average person here spends well over two hours a day scrolling. That&#8217;s not idle time. It&#8217;s browsing time, comparison time, and increasingly becoming shopping time. For anyone building affiliate content, this shift matters: the moment before someone buys something now often starts with a scroll, not a search. Here&#8217;s what the numbers actually say, and what they mean for you.<\/span><\/p>\n<h2><b>Key Statistics on Social Media Users<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">India now has <\/span><b>1.02 billion internet users<\/b><span style=\"font-weight: 400;\"> as of September 2025, up from just 250 million in 2014 (Reuters)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>750 million <\/b><span style=\"font-weight: 400;\">active smartphones make India the world&#8217;s second-largest smartphone market.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Internet penetration in India has hit <\/span><b>76.59%<\/b><span style=\"font-weight: 400;\"> of the population (pib.gov)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media penetration in India stands at <\/span><b>64.1%<\/b><span style=\"font-weight: 400;\">, putting the active user base between <\/span><b>650-700 million<\/b><span style=\"font-weight: 400;\"> (Statista)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The average Indian spends over <\/span><b>2.4 hours a day<\/b><span style=\"font-weight: 400;\"> on social platforms (DataReportal)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adults aged 18-35 <\/b><span style=\"font-weight: 400;\">are the most active age group across every major platform<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">India has <\/span><b>403 million users on Facebook, <\/b><span style=\"font-weight: 400;\">making it the largest Facebook audience in the world (as of October 2025)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook&#8217;s market share still dropped from <\/span><b>46.7% to 21.67% <\/b><span style=\"font-weight: 400;\">between June 2025 and June 2026, while Instagram climbed from <\/span><b>36.48% to 42.44%<\/b><span style=\"font-weight: 400;\"> to take the top spot (Statcounter).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">YouTube leads with <\/span><b>500 million users<\/b><span style=\"font-weight: 400;\"> in India, representing <\/span><b>34.1% of the population<\/b><span style=\"font-weight: 400;\">. Followed by Instagram, which holds <\/span><b>481 million users<\/b><span style=\"font-weight: 400;\"> (<\/span><b>32.8%<\/b><span style=\"font-weight: 400;\">). (Data Reportal)<\/span><\/li>\n<\/ul>\n<h2><b>How Many Internet Users Are There in India in 2026?<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2671 aligncenter\" src=\"https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2026\/08\/internet-users-in-india.jpg\" loading=\"lazy\" alt=\"internet users in india\" width=\"1002\" height=\"563\" srcset=\"https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2026\/08\/internet-users-in-india.jpg 1239w, https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2026\/08\/internet-users-in-india-300x169.jpg 300w, https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2026\/08\/internet-users-in-india-1024x575.jpg 1024w, https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2026\/08\/internet-users-in-india-768x431.jpg 768w\" sizes=\"auto, (max-width: 1002px) 100vw, 1002px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In 2026, <\/span><b>around 1.02 billion Indians are online<\/b><span style=\"font-weight: 400;\">. Recent reporting says India has crossed the 1 billion internet-user mark, with estimates ranging from <\/span><b>958 million active users<\/b><span style=\"font-weight: 400;\"> to <\/span><b>nearly 1.02 billion<\/b><span style=\"font-weight: 400;\"> users depending on the source and timing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The numbers are up from <\/span><b>250 million in 2014<\/b><span style=\"font-weight: 400;\">, which means India added roughly <\/span><b>770 million<\/b><span style=\"font-weight: 400;\"> internet users over that period. But still roughly <\/span><b>380 to 440 million people<\/b><span style=\"font-weight: 400;\"> are offline, based on India\u2019s population and the reported online-user figures.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">India remains one of the world\u2019s largest online markets, and internet access continues to expand quickly across rural and urban areas.\u00a0<\/span><\/p>\n<p><b>Source: <\/b><a href=\"https:\/\/www.reuters.com\/business\/media-telecom\/indias-vast-internet-social-media-apps-market-2026-01-29\/\"><span style=\"font-weight: 400;\">Reuters<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/datareportal.com\/reports\/digital-2025-india\"><span style=\"font-weight: 400;\">Data Reportal<\/span><\/a><\/p>\n<h2><b>How Many People in India Own a Smartphone?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Smartphones aren&#8217;t a luxury item in India anymore; they&#8217;re the default. <\/span><b>750 million<\/b><span style=\"font-weight: 400;\"> active devices put the country in second place globally, right behind China, and the numbers behind that figure back it up in a way that&#8217;s almost hard to believe if you&#8217;re old enough to remember 2G buffering.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The government&#8217;s own Comprehensive Modular Survey on Telecom (2025) found that <\/span><b>85.5%<\/b><span style=\"font-weight: 400;\"> of Indian households now <\/span><b>own at least one smartphone<\/b><span style=\"font-weight: 400;\">. Split that by geography and the story gets even more interesting: urban households sit at <\/span><b>91.3%<\/b><span style=\"font-weight: 400;\">, rural at <\/span><b>82.1%,<\/b><span style=\"font-weight: 400;\"> a gap that&#8217;s shrinking fast. Among 15-29 year-olds specifically, smartphone ownership climbs even higher: <\/span><b>97.6%<\/b><span style=\"font-weight: 400;\"> in urban areas, <\/span><b>95.5% <\/b><span style=\"font-weight: 400;\">in rural ones.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Category \/ Demographic<\/b><\/td>\n<td><b>Urban (%)<\/b><\/td>\n<td><b>Rural (%)<\/b><\/td>\n<td><b>Overall \/ Total<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Overall Household Smartphone Ownership<\/b><\/td>\n<td><span style=\"font-weight: 400;\">91.3%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">82.1%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">85.5%<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Youth Smartphone Ownership (Aged 15\u201329)<\/b><\/td>\n<td><span style=\"font-weight: 400;\">97.6%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">95.5%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u2014<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b><i>Takeaway for affiliate marketers:<\/i><\/b><i><span style=\"font-weight: 400;\"> If your audience is under 30, you&#8217;re basically talking to someone who already has a smartphone in hand; the question isn&#8217;t whether they&#8217;re online, it&#8217;s what they&#8217;re doing there.<\/span><\/i><\/p>\n<p><b>Source: <\/b><a href=\"https:\/\/www.pib.gov.in\/PressReleasePage.aspx?PRID=2132330&amp;reg=48&amp;lang=2\"><span style=\"font-weight: 400;\">Ministry of Statistics &amp; Programme Implementation<\/span><\/a><\/p>\n<h2><b>How Many People Use Social Media in India and How Much Time Do They Spend<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2672 aligncenter\" src=\"https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2026\/08\/penetration-rate-of-socia-lmedia-in-india.jpg\" loading=\"lazy\" alt=\"penetration rate of socia lmedia in india\" width=\"1006\" height=\"611\" srcset=\"https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2026\/08\/penetration-rate-of-socia-lmedia-in-india.jpg 1111w, https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2026\/08\/penetration-rate-of-socia-lmedia-in-india-300x182.jpg 300w, https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2026\/08\/penetration-rate-of-socia-lmedia-in-india-1024x622.jpg 1024w, https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2026\/08\/penetration-rate-of-socia-lmedia-in-india-768x467.jpg 768w\" sizes=\"auto, (max-width: 1006px) 100vw, 1006px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Social media penetration in India has crossed the halfway mark of the population, and it&#8217;s still climbing. Statista puts the current rate at <\/span><b>64.1%<\/b><span style=\"font-weight: 400;\">, which translates to somewhere between <\/span><b>650 and 700 million active users<\/b><span style=\"font-weight: 400;\"> scrolling, posting, and shopping across platforms daily.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What makes this worth watching is the trend line, not just the snapshot. Statista&#8217;s own forecasting shows penetration <\/span><b>rising by 22.4 <\/b><span style=\"font-weight: 400;\">percentage points between 2023 and 2028, on track to cross 83% by the end of that stretch. That&#8217;s not a slow crawl; that&#8217;s a country adding tens of millions of new <\/span><a href=\"https:\/\/www.grabon.in\/indulge\/tech\/social-media-statistics\/\"><b>social media users<\/b><\/a><span style=\"font-weight: 400;\"> every year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Time spent tracks the same upward curve. The average Indian spends over<\/span><b> 2.4 hours a day<\/b><span style=\"font-weight: 400;\"> on social platforms, per DataReportal, enough time to scroll past a dozen product mentions, influencer hauls, and flash-sale posts in a single sitting.<\/span><\/p>\n<p><b><i>Takeaway for affiliate marketers: <\/i><\/b><i><span style=\"font-weight: 400;\">With penetration still rising and nowhere near saturation, the chances of the audience discovering deals through social media are going to increase in the coming years; the earlier you build that discovery-to-checkout habit, the more of that growth you capture.<\/span><\/i><\/p>\n<p><b>Source<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.statista.com\/statistics\/240960\/share-of-indian-population-using-social-networks\/?srsltid=AfmBOopLhXPGLIZxN-SqWPPurh_2ocC7Negky2CbAc8NoIh0eDNr514F\"><span style=\"font-weight: 400;\">Statista <\/span><\/a><span style=\"font-weight: 400;\">and <\/span><a href=\"https:\/\/datareportal.com\/reports\/digital-2025-india\"><span style=\"font-weight: 400;\">Data Reportal<\/span><\/a><\/p>\n<h2><b>Time Spent on Social Media by Platform (Global Data)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Not all scrolling is equal. Some platforms hold attention for a few minutes; others swallow entire evenings. Looking at global daily active user averages gives a clear sense of where that attention concentrates.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Platform<\/b><\/td>\n<td><b>Time per Daily Active User<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">TikTok<\/span><\/td>\n<td><span style=\"font-weight: 400;\">~95 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">YouTube (incl. Shorts)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">~75 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Instagram<\/span><\/td>\n<td><span style=\"font-weight: 400;\">~55 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Facebook<\/span><\/td>\n<td><span style=\"font-weight: 400;\">~33 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Snapchat<\/span><\/td>\n<td><span style=\"font-weight: 400;\">~30 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">X (Twitter)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">~30 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Reddit<\/span><\/td>\n<td><span style=\"font-weight: 400;\">~25 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">LinkedIn<\/span><\/td>\n<td><span style=\"font-weight: 400;\">~17 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Threads<\/span><\/td>\n<td><span style=\"font-weight: 400;\">~15 minutes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Pinterest<\/span><\/td>\n<td><span style=\"font-weight: 400;\">~14 minutes<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Note: These are global daily-active-user averages, not India-specific figures. TikTok&#8217;s global dominance is undeniable, but it still remains banned in India. So <\/span><a href=\"https:\/\/grabcash.in\/blog\/instagram-reels-se-paise-kaise-kamaye\/\"><b>Instagram Reels<\/b><\/a><span style=\"font-weight: 400;\"> and YouTube&#8217;s Shorts formats are the closest equivalent for the short-video format.<\/span><\/p>\n<p><b><i>Takeaway for affiliate marketers:<\/i><\/b><i><span style=\"font-weight: 400;\"> Time-per-session tells you how deep you can go with content. A platform where users spend 55+ minutes a day can support a longer product comparison or a detailed review; a platform where they spend 15 minutes needs a single, scroll-stopping deal call-out. Match your content format to how long that platform actually holds attention, not to how much content you&#8217;d like to publish there.<\/span><\/i><\/p>\n<p><b>Source:<\/b><a href=\"https:\/\/www.conbersa.ai\/learn\/time-spent-on-social-media\"> <span style=\"font-weight: 400;\">Conbersa, How Much Time Do People Spend on Social Media in 2026?<\/span><\/a><\/p>\n<h2><b>Who Uses Social Media in India? Age and Gender Breakdown<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2673 aligncenter\" src=\"https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2026\/08\/social-media-demographics-in-india.jpg\" loading=\"lazy\" alt=\"social media demographics in india\" width=\"1002\" height=\"563\" srcset=\"https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2026\/08\/social-media-demographics-in-india.jpg 1239w, https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2026\/08\/social-media-demographics-in-india-300x169.jpg 300w, https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2026\/08\/social-media-demographics-in-india-1024x575.jpg 1024w, https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2026\/08\/social-media-demographics-in-india-768x431.jpg 768w\" sizes=\"auto, (max-width: 1002px) 100vw, 1002px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">By the end of 2025, 455 million adult user identities- that&#8217;s <\/span><b>18 and above<\/b><span style=\"font-weight: 400;\"> were active on social media in India, covering<\/span><b> 43.9% of the country&#8217;s adult population<\/b><span style=\"font-weight: 400;\">. That&#8217;s not a niche audience anymore; that&#8217;s close to half of every adult you&#8217;d pass on the street.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The gender split tells its own story: <\/span><b>64.4% <\/b><span style=\"font-weight: 400;\">of these identities are<\/span><b> male<\/b><span style=\"font-weight: 400;\">, while <\/span><b>35.6%<\/b><span style=\"font-weight: 400;\"> are <\/span><b>female<\/b><span style=\"font-weight: 400;\">. It&#8217;s a gap worth noting if you&#8217;re thinking about who&#8217;s actually seeing (and clicking) affiliate content.\u00a0 The audience skews male, though the female share is far from negligible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zoom out to the full internet population, regardless of age, and <\/span><b>48.7% <\/b><span style=\"font-weight: 400;\">had used <\/span><b>at least one social media platform <\/b><span style=\"font-weight: 400;\">as of October 2025, nearly one in two people online in India.<\/span><\/p>\n<p><b><i>Takeaway for affiliate marketers:<\/i><\/b><i><span style=\"font-weight: 400;\"> With a male-leaning, adult-heavy audience this size, the deals and categories most likely to convert are the ones this specific demographic already shops for. Keep this in mind before you assume your affiliate picks fit everyone equally.<\/span><\/i><\/p>\n<p><b>Source:<\/b> <a href=\"https:\/\/datareportal.com\/reports\/digital-2026-india\"><span style=\"font-weight: 400;\">Data Reportal (2026)<\/span><\/a><\/p>\n<h2><b>Time Spent by Age Group on Social Media (Worldwide)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We know who&#8217;s scrolling in India; now let&#8217;s look at how long they&#8217;re likely to stick around once they open the app. This next data set is global rather than India-specific, but it&#8217;s still useful: it shows how the exact age groups making up India&#8217;s social media audience behave once they&#8217;re online.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Age Group<\/b><\/td>\n<td><b>Average Daily Time<\/b><\/td>\n<td><b>Dominant &amp; Key Platforms<\/b><\/td>\n<td><b>Usage Notes &amp; Trends<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>16\u201324<\/b><\/td>\n<td><span style=\"font-weight: 400;\">~3 hours\/day<\/span><\/td>\n<td><span style=\"font-weight: 400;\">TikTok, Instagram, Snapchat<\/span><\/td>\n<td><span style=\"font-weight: 400;\">TikTok and Instagram dominate; Snapchat stays heavy; Facebook usage is close to zero.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>25\u201334<\/b><\/td>\n<td><span style=\"font-weight: 400;\">~2 hours 30 minutes\/day<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Instagram, TikTok, LinkedIn, YouTube Shorts<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Instagram and TikTok lead; LinkedIn enters the mix for working users; YouTube Shorts is significant.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>35\u201344<\/b><\/td>\n<td><span style=\"font-weight: 400;\">~2 hours 10 minutes\/day<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Facebook, Instagram, YouTube, TikTok<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Facebook, Instagram, and YouTube dominate; TikTok usage is growing but still lags behind.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>45\u201354<\/b><\/td>\n<td><span style=\"font-weight: 400;\">~1 hour 50 minutes\/day<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Facebook, Instagram<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Facebook is the single biggest time sink, with Instagram as a secondary platform.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>55\u201364<\/b><\/td>\n<td><span style=\"font-weight: 400;\">~1 hour 15 minutes\/day<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Facebook, YouTube<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Facebook and YouTube dominate this age bracket.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>65+<\/b><\/td>\n<td><span style=\"font-weight: 400;\">~45 minutes\/day<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Facebook<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Facebook accounts for the overwhelming majority of time spent online.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b><i>Takeaway for affiliate marketers:<\/i><\/b><i><span style=\"font-weight: 400;\"> Your affiliate content needs a different platform strategy depending on which age group you&#8217;re targeting. If you&#8217;re writing for 18-34 year-olds: India&#8217;s most active social demographic, Instagram is where the deepest engagement happens, and it&#8217;s worth leaning into. If a brand or deal leans toward an older, more established buyer, Facebook still earns attention time from that group, even though its overall market share has fallen.<\/span><\/i><\/p>\n<p><b>Source:<\/b><a href=\"https:\/\/www.conbersa.ai\/learn\/time-spent-on-social-media\"> <span style=\"font-weight: 400;\">Conbersa, How Much Time Do People Spend on Social Media in 2026?<\/span><\/a><\/p>\n<h2><b>Social Media Platform Wars: Who\u2019s Actually Winning in India<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you&#8217;d asked five years ago which platform ruled India&#8217;s social feeds, the answer was obvious: Facebook, hands down. That&#8217;s not true anymore, and the shift happened faster than most marketers expected.<\/span><\/p>\n<h3><b>Social Media Market Share tells the &#8220;Who&#8217;s Winning&#8221; Story<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2674 aligncenter\" src=\"https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2026\/08\/social-media-stats-in-india.jpg\" loading=\"lazy\" alt=\"social media stats in india\" width=\"1001\" height=\"608\" srcset=\"https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2026\/08\/social-media-stats-in-india.jpg 1111w, https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2026\/08\/social-media-stats-in-india-300x182.jpg 300w, https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2026\/08\/social-media-stats-in-india-1024x622.jpg 1024w, https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2026\/08\/social-media-stats-in-india-768x467.jpg 768w\" sizes=\"auto, (max-width: 1001px) 100vw, 1001px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As of June 2026, Instagram holds the top spot with <\/span><b>42.44% <\/b><span style=\"font-weight: 400;\">of India&#8217;s social media market share, followed by Facebook at <\/span><b>21.67%<\/b><span style=\"font-weight: 400;\"> and YouTube close behind at<\/span><b> 20.94%<\/b><span style=\"font-weight: 400;\">. Twitter trails at 10.58%, with Pinterest and LinkedIn rounding out the list at <\/span><b>1.33%<\/b><span style=\"font-weight: 400;\"> and <\/span><b>1.88%<\/b><span style=\"font-weight: 400;\"> respectively. Instagram didn&#8217;t just edge past Facebook; it nearly doubled its lead, a reversal that&#8217;s reshaped where brands and creators put their energy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A year earlier, Facebook still held 46.7% of the market compared with Instagram\u2019s 36.48%, showing how quickly the balance shifted between June 2025 and June 2026. That swing is what makes the current ranking so notable: Facebook\u2019s share fell sharply, while Instagram gained enough to move into first place.\u00a0<\/span><\/p>\n<p><b><i>Takeaway for affiliate marketers: <\/i><\/b><i><span style=\"font-weight: 400;\">Instagram&#8217;s rise isn&#8217;t just a vanity metric; it&#8217;s where the attention has actually moved, which means it&#8217;s also where product discovery is happening first now. If your affiliate content and links are still weighted toward Facebook the way they were two years ago, this is the signal to rebalance toward Instagram-first placements, without dropping Facebook entirely.\u00a0<\/span><\/i><\/p>\n<p><b>Source:<\/b><a href=\"https:\/\/gs.statcounter.com\/social-media-stats\/all\/india\"> <span style=\"font-weight: 400;\">Statcounter Global Stats (2026)<\/span><\/a><\/p>\n<h3><b>Social Media Users in India by Platform<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Market share is about relative dominance, but raw user counts show you the real size of each audience. YouTube actually leads here with <\/span><b>500 million users<\/b><span style=\"font-weight: 400;\"> in India, equal to 34.1% of the population. Instagram isn&#8217;t far off at <\/span><b>481 million (32.8%)<\/b><span style=\"font-weight: 400;\">, and it&#8217;s still growing fast, up 89.5 million users in a single year. Facebook holds steady at <\/span><b>403 million users (27.5%<\/b><span style=\"font-weight: 400;\">), also still adding numbers, not shrinking, despite losing market share to Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Further down the list: Snapchat sits at <\/span><b>213 million users<\/b><span style=\"font-weight: 400;\">, LinkedIn at <\/span><b>170 million<\/b><span style=\"font-weight: 400;\"> registered members (worth noting that that&#8217;s total members, not active monthly users, so it&#8217;s not directly comparable to the others), Threads at <\/span><b>26.6 million<\/b><span style=\"font-weight: 400;\">, Reddit at <\/span><b>30.8 million<\/b><span style=\"font-weight: 400;\">, and X trailing at just <\/span><b>22.2 million,<\/b><span style=\"font-weight: 400;\"> having actually lost ground over the past year.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Platform<\/b><\/td>\n<td><b>Users<\/b><\/td>\n<td><b>% of Population<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">YouTube<\/span><\/td>\n<td><span style=\"font-weight: 400;\">500 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">34.1%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Instagram<\/span><\/td>\n<td><span style=\"font-weight: 400;\">481 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">32.8%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Facebook<\/span><\/td>\n<td><span style=\"font-weight: 400;\">403 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">27.5%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Snapchat<\/span><\/td>\n<td><span style=\"font-weight: 400;\">213 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">14.5%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">LinkedIn<\/span><\/td>\n<td><span style=\"font-weight: 400;\">170 million*<\/span><\/td>\n<td><span style=\"font-weight: 400;\">11.6%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Threads<\/span><\/td>\n<td><span style=\"font-weight: 400;\">26.6 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.8%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Reddit<\/span><\/td>\n<td><span style=\"font-weight: 400;\">30.8 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.1%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">X<\/span><\/td>\n<td><span style=\"font-weight: 400;\">22.2 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.5%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Messenger<\/span><\/td>\n<td><span style=\"font-weight: 400;\">108 million<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7.4%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Note: LinkedIn&#8217;s figure reflects total registered members, not active users. So it&#8217;s not directly comparable to the other platforms in this table.<\/span><\/p>\n<p><b><i>Takeaway for affiliate marketers: <\/i><\/b><i><span style=\"font-weight: 400;\">Share and scale tell different stories, and both matter here. YouTube&#8217;s raw size is a reminder that video-first discovery- reviews, unboxing, comparison content reaches more people in India than any single platform, even the one &#8220;winning&#8221; on share. Meanwhile, Facebook&#8217;s real audience of 403 million is proof that a platform can lose the popularity race and still be too big to skip for affiliate reach.\u00a0<\/span><\/i><\/p>\n<p><b>Source:<\/b><a href=\"https:\/\/datareportal.com\/reports\/digital-2026-india\"> <span style=\"font-weight: 400;\">DataReportal, Digital 2026: India (2026)<\/span><\/a><\/p>\n<h3><b>Which Is the Favorite Social Media Platform?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Market share tells you who&#8217;s using what. It doesn&#8217;t tell you who people actually <\/span><i><span style=\"font-weight: 400;\">love<\/span><\/i><span style=\"font-weight: 400;\"> using. That&#8217;s a different question, and the answer might surprise you. A quick note: this data is global, not India-specific.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Globally, <\/span><b>WhatsApp <\/b><span style=\"font-weight: 400;\">is the most-loved social platform, with<\/span><b> 17.4% of social media users<\/b><span style=\"font-weight: 400;\"> aged 16 and above naming it their favorite, roughly 1 in 6 people.<\/span><b> Instagram<\/b><span style=\"font-weight: 400;\"> comes in a close second at <\/span><b>16.4%,<\/b><span style=\"font-weight: 400;\"> and<\/span><b> Facebook<\/b><span style=\"font-weight: 400;\"> rounds out the top three at <\/span><b>13%<\/b><span style=\"font-weight: 400;\">. Together, the top two options alone account for 1 in 3 users&#8217; votes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Age changes the picture sharply. Instagram is the clear favorite among users aged 16 to 34, while WhatsApp only takes the top spot once people cross 35. That split matters if you&#8217;re deciding where to focus content for a younger versus an older audience.<\/span><\/p>\n<p><b><i>Takeaway for affiliate marketers: <\/i><\/b><i><span style=\"font-weight: 400;\">Being someone&#8217;s favorite platform isn&#8217;t the same as being where they spend the most time or click the most. But it does mean it&#8217;s the platform they trust and return to voluntarily. Instagram&#8217;s dominance among under-35s reinforces what the rest of this blog already points to: if your audience is young, Instagram is where both attention and affection are, which makes it a safer long-term bet than chasing whichever platform is trending this year.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Source:<\/span><\/i><a href=\"https:\/\/datareportal.com\/reports\/digital-2026-global-overview-report\"> <i><span style=\"font-weight: 400;\">DataReportal, Digital 2026: Global Overview Report (2026)<\/span><\/i><\/a><\/p>\n<h3><b>Best Social Media Platforms for Affiliate Marketing CTR<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A quick note: unlike the market share and user numbers you&#8217;ve seen so far, click-through rate isn&#8217;t something Statcounter or DataReportal track platform by platform for India specifically. What follows is based on affiliate and social advertising benchmarks compiled globally. It is useful for spotting which platforms tend to convert scrolls into clicks, even without an India-specific figure attached.<\/span><\/p>\n<p><b>Pinterest <\/b><span style=\"font-weight: 400;\">consistently posts the <\/span><b>highest organic outbound CTR <\/b><span style=\"font-weight: 400;\">of any major social platform, with benchmarks putting it around <\/span><b>1.54%<\/b><span style=\"font-weight: 400;\">, ahead of <\/span><b>Facebook (1.21%)<\/b><span style=\"font-weight: 400;\"> and <\/span><b>X (0.86%)<\/b><span style=\"font-weight: 400;\">. That&#8217;s largely down to intent. People use Pinterest to actively save and click through toward a purchase, not just to pass time scrolling. Facebook and Instagram ad CTRs show a much wider range, anywhere from roughly <\/span><b>0.5%<\/b><span style=\"font-weight: 400;\"> to over <\/span><b>7%<\/b><span style=\"font-weight: 400;\">, depending on targeting, creative quality, and season, per <\/span><a href=\"https:\/\/grabcash.in\/blog\/affiliate-marketing\/\"><b>affiliate marketing <\/b><\/a><span style=\"font-weight: 400;\">benchmark data.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Platform<\/b><\/td>\n<td><b>Avg. Engagement Rate<\/b><\/td>\n<td><b>Avg. CTR<\/b><\/td>\n<td><b>Avg. Follower Growth\/Month<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">TikTok<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.65%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.84%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.5-5%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">LinkedIn<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2.13%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.67%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1-3%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Instagram<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.16%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.68%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1-2.5%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Facebook<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.06%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.21%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.5-1%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Twitter\/X<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.029%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.86%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.5-1.5%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Pinterest<\/span><\/td>\n<td><span style=\"font-weight: 400;\">0.11%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.54%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1-3%<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">YouTube<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.7%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4-5% (CTR on thumbnails)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1-2%<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b><i>Takeaway for affiliate marketers:<\/i><\/b><i><span style=\"font-weight: 400;\"> Don&#8217;t assume the platform with the biggest audience sends you the most clicks. A smaller, intent-driven audience, like Pinterest&#8217;s, can convert better than a much larger audience that&#8217;s scrolling for entertainment first and shopping second.<\/span><\/i><\/p>\n<p><b>Sources<\/b><span style=\"font-weight: 400;\">:<\/span><a href=\"https:\/\/www.postaffiliatepro.com\/faq\/what-is-good-click-through-rate\/\"> <span style=\"font-weight: 400;\">Post Affiliate Pro (2025)<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/socialrails.com\/blog\/social-media-benchmarks-guide\"> <span style=\"font-weight: 400;\">SocialRails (2026)<\/span><\/a><\/p>\n<h2><b>How to Use These Numbers<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Put all of this together, and the picture is simple: India&#8217;s social media audience is enormous, still growing, young, spends real time on <\/span><a href=\"https:\/\/grabcash.in\/blog\/instagram-se-paisa-kaise-kamaye\/\"><b>Instagram<\/b><\/a><span style=\"font-weight: 400;\"> and YouTube specifically, and increasingly treats social feeds as a shopping aisle rather than just a scrapbook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For affiliate marketers, that means the gap between discovery and checkout is shrinking. Someone scrolling Instagram today, clicking on a product, and buying it is becoming a normal purchase path. The earlier your content shows up in that path, on the right platform and in the right format, the more audience you can capture.\u00a0<\/span><\/p>\n<h3><b>FAQs<\/b><\/h3>\n<p><b>How many social media users are there in India?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Estimates vary by source and methodology, but according to Statista, it is somewhere between <\/span><b>650-700 million<\/b><span style=\"font-weight: 400;\">, which works out to around 64% of the population.<\/span><\/p>\n<p><b>Which social media platform is most popular in India?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Instagram holds the top spot by market share as of June 2026, at 42.44%, having overtaken Facebook. By raw user numbers, though,<\/span><a href=\"https:\/\/grabcash.in\/blog\/youtube-se-paise-kaise-kamaye\/\"><b> YouTube<\/b><\/a><span style=\"font-weight: 400;\"> leads with 500 million users and can be a prime earning spot for affiliate marketers.<\/span><\/p>\n<p><b>How much time do Indians spend on social media daily?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">The average Indian spends over 2.4 hours a day on social platforms, according to DataReportal.<\/span><\/p>\n<p><b>How many smartphone users are there in India?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">India has around 750 million active smartphones, making it the world&#8217;s second-largest smartphone market after China.<\/span><\/p>\n<p><b>Is Instagram bigger than Facebook in India?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">By market share, yes,\u00a0 Instagram passed Facebook in 2026. By raw user count, Facebook still holds a larger base.<\/span><\/p>\n<p><b>Which age group uses social media the most in India?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Adults aged 18-35 are the most active demographic across nearly every major platform in India.<\/span><\/p>\n<p><b>Which social media platform is best for affiliate marketing? \u00a0<\/b><b><\/b><br \/>\n<span style=\"font-weight: 400;\">There&#8217;s no single answer; it depends on the goal. Instagram leads on both market share and audience favorability in India, making it strong for reach and trust. Pinterest posts the highest organic click-through rate of any platform, making it stronger for intent-driven conversions. YouTube&#8217;s massive raw user base makes it hard to ignore for video-based product discovery. Most affiliate marketers get the best results by matching the platform to the content format rather than picking just one.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quick Summary: India has crossed 1.02 billion internet users and somewhere between 650 million and 700 million active social media users, spending upwards of 2.4&#8230;<\/p>\n","protected":false},"author":9,"featured_media":2675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[129],"tags":[],"class_list":["post-2669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-statistics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Users in India: 2026 Data &amp; Insights<\/title>\n<meta name=\"description\" content=\"Explore social media user data in India, platform trends, demographics, &amp; key insights to help affiliate marketers target audiences &amp; grow conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grabcash.in\/blog\/social-media-users-india\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Users in India: 2026 Data &amp; Insights\" \/>\n<meta property=\"og:description\" content=\"Explore social media user data in India, platform trends, demographics, &amp; key insights to help affiliate marketers target audiences &amp; grow conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grabcash.in\/blog\/social-media-users-india\/\" \/>\n<meta property=\"og:site_name\" content=\"grabcash\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-21T07:59:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-21T08:02:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2026\/08\/social-media-users-in-india.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ankita Sagar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ankita Sagar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Media Users in India: 2026 Data & Insights","description":"Explore social media user data in India, platform trends, demographics, & key insights to help affiliate marketers target audiences & grow conversions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/grabcash.in\/blog\/social-media-users-india\/","og_locale":"en_US","og_type":"article","og_title":"Social Media Users in India: 2026 Data & Insights","og_description":"Explore social media user data in India, platform trends, demographics, & key insights to help affiliate marketers target audiences & grow conversions.","og_url":"https:\/\/grabcash.in\/blog\/social-media-users-india\/","og_site_name":"grabcash","article_published_time":"2026-08-21T07:59:03+00:00","article_modified_time":"2026-08-21T08:02:54+00:00","og_image":[{"width":720,"height":525,"url":"https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2026\/08\/social-media-users-in-india.jpg","type":"image\/jpeg"}],"author":"Ankita Sagar","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ankita Sagar","Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/grabcash.in\/blog\/social-media-users-india\/#article","isPartOf":{"@id":"https:\/\/grabcash.in\/blog\/social-media-users-india\/"},"author":{"name":"Ankita Sagar","@id":"https:\/\/grabcash.in\/blog\/#\/schema\/person\/e97afa87ea2842045ece0bb055e68f73"},"headline":"Social Media Users in India: Data for Affiliate Marketers","datePublished":"2026-08-21T07:59:03+00:00","dateModified":"2026-08-21T08:02:54+00:00","mainEntityOfPage":{"@id":"https:\/\/grabcash.in\/blog\/social-media-users-india\/"},"wordCount":2658,"image":{"@id":"https:\/\/grabcash.in\/blog\/social-media-users-india\/#primaryimage"},"thumbnailUrl":"https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2026\/08\/social-media-users-in-india.jpg","articleSection":["Statistics"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/grabcash.in\/blog\/social-media-users-india\/","url":"https:\/\/grabcash.in\/blog\/social-media-users-india\/","name":"Social Media Users in India: 2026 Data & Insights","isPartOf":{"@id":"https:\/\/grabcash.in\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/grabcash.in\/blog\/social-media-users-india\/#primaryimage"},"image":{"@id":"https:\/\/grabcash.in\/blog\/social-media-users-india\/#primaryimage"},"thumbnailUrl":"https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2026\/08\/social-media-users-in-india.jpg","datePublished":"2026-08-21T07:59:03+00:00","dateModified":"2026-08-21T08:02:54+00:00","author":{"@id":"https:\/\/grabcash.in\/blog\/#\/schema\/person\/e97afa87ea2842045ece0bb055e68f73"},"description":"Explore social media user data in India, platform trends, demographics, & key insights to help affiliate marketers target audiences & grow conversions.","breadcrumb":{"@id":"https:\/\/grabcash.in\/blog\/social-media-users-india\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/grabcash.in\/blog\/social-media-users-india\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/grabcash.in\/blog\/social-media-users-india\/#primaryimage","url":"https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2026\/08\/social-media-users-in-india.jpg","contentUrl":"https:\/\/grabcash.in\/blog\/wp-content\/uploads\/2026\/08\/social-media-users-in-india.jpg","width":720,"height":525,"caption":"social media users in india"},{"@type":"BreadcrumbList","@id":"https:\/\/grabcash.in\/blog\/social-media-users-india\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/grabcash.in\/blog\/"},{"@type":"ListItem","position":2,"name":"Social Media Users in India: Data for Affiliate Marketers"}]},{"@type":"WebSite","@id":"https:\/\/grabcash.in\/blog\/#website","url":"https:\/\/grabcash.in\/blog\/","name":"grabcash","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/grabcash.in\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/grabcash.in\/blog\/#\/schema\/person\/e97afa87ea2842045ece0bb055e68f73","name":"Ankita Sagar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/grabcash.in\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7473105819e33e8ea9b429569db483c0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7473105819e33e8ea9b429569db483c0?s=96&d=mm&r=g","caption":"Ankita Sagar"},"description":"Meet Ankita: Word wiz, deal detective, and muscle enthusiast! With 8 years of content experience and a Master's in English, she's conquered travel, tech, and entertainment. But her true superpower? An insatiable urge to find the best deals, and grab that extra cash! Her shopping problem, saving hacks and side gigs have given her a solid background, allowing her to create valuable content around affiliate marketing that connect audiences with the best offers and savings. When she's not flexing her bargain-hunting muscles, you'll find her flexing actual muscles at the gym or headbanging to Metallica.","url":"https:\/\/grabcash.in\/blog\/author\/ankita\/"}]}},"_links":{"self":[{"href":"https:\/\/grabcash.in\/blog\/wp-json\/wp\/v2\/posts\/2669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grabcash.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grabcash.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grabcash.in\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/grabcash.in\/blog\/wp-json\/wp\/v2\/comments?post=2669"}],"version-history":[{"count":4,"href":"https:\/\/grabcash.in\/blog\/wp-json\/wp\/v2\/posts\/2669\/revisions"}],"predecessor-version":[{"id":2679,"href":"https:\/\/grabcash.in\/blog\/wp-json\/wp\/v2\/posts\/2669\/revisions\/2679"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grabcash.in\/blog\/wp-json\/wp\/v2\/media\/2675"}],"wp:attachment":[{"href":"https:\/\/grabcash.in\/blog\/wp-json\/wp\/v2\/media?parent=2669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grabcash.in\/blog\/wp-json\/wp\/v2\/categories?post=2669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grabcash.in\/blog\/wp-json\/wp\/v2\/tags?post=2669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}