If you’ve ever bought something after spotting it on an influencer through a link from their bio, you’ve most likely helped them earn commission for an affiliate sale. In recent times, affiliate marketing has quietly become an emerging trend in India’s creator economy, especially in fashion.
According to Statista, the Indian apparel market is valued at an estimated $109.5 billion in 2025 and is expected to grow at 3.26% annually. This rapid growth, along with the boom of e-commerce retail, actually sets the stage perfectly for affiliates to earn from fashion affiliate programs.
That’s why brands are going mainstream, allotting budgets specifically for affiliate marketing. If you want to get started on your fashion affiliate journey, now might be a great time to do so.
Best Fashion Affiliate Programs in India
Here are 14 of the best fashion affiliate programs (along with some special mentions) that you can take a look at.
1. Ajio Affiliate Program
- Commission Rate: 9.6%
- Cookie Duration: 30 days
- Tracking Time: 48 hours
- Profit Confirmation: 60 days
Ajio was launched in 2016 by Reliance Retail. Today, it holds a significant 30% market share in the Indian fashion e-commerce zone. Ajio hosts a curated product catalogue blending global brands with contemporary and Indie designs. Some of the most popular brands include American Eagle, ASOS, and Puma.
This extensive collection, along with Ajio’s logistics that covers 29,000+ pincodes, makes its offerings accessible to a large population. As an affiliate, that’s definitely a win-win. You’re promoting something that’s already popular and easily available to most people.
2. Flipkart Affiliate Program
- Commission Rate: 8%
- Cookie Duration: 30 minutes
- Tracking Time: 48 hours
- Profit Confirmation: 60 days
Founded in 2007 by Sachin Bansal and Binny Bansal, Flipkart is one of the most prominent e-commerce players in India. They have over 80 product categories and offer varying affiliate commission rates for each category. In the fashion and apparel category, the commission rates can go as high as 8%.
Flipkart’s apparel collection has a wide range of products. It includes fast fashion brands like Tokyo Talkies to global brands like Calvin Klein. So, if your audience has budget-conscious shoppers or those with a more premium taste, your recommendations can still come across as useful. Plus, Flipkart’s affiliate program is beginner-friendly and a great option if you’re still exploring your niche.
3. Myntra Affiliate Program
- Commission Rate: 8%
- Cookie Duration: 1 day
- Tracking Time: 72 hours
- Profit Confirmation: 45 days
Myntra is a name that is practically synonymous with fashion in India. From celebrity endorsements to in-house brands like HRX and House of Pataudi, Myntra has earned its place as the ultimate ‘style expert’ across a range of styles. Recently, it’s also expanded to include international styles. You can find items that are in keeping with the Korean and Japanese fashion trends popular with the new generation.
With Myntra’s widespread popularity, trusted reputation, and strong logistics network, its affiliate program presents a valuable opportunity for creators. You can’t register for Myntra’s affiliate program directly on their site. But you can sign up through GrabCash and start earning from Myntra affiliate links.
4. Fastrack Affiliate Program
- Commission Rate: 8%
- Cookie Duration: 30 minutes
- Tracking Time: 48 hours
- Profit Confirmation: 60 days
Fastrack started out as a subsidiary of Titan. Their offerings included fashion accessories like watches, sunglasses, bags, wallets, and belts. As Fastrack primarily targets the younger generation, their communication focuses strongly on brand recall. With bold colors, pop culture references, social media collaborations with influencers, and exclusive launches, Fastrack’s strategy has always been to be edgy yet relatable.
Fastrack’s prominent brand presence and its timed product launches make joining their affiliate program worth it. Besides having fresh products to promote, you can also use the demand surges during festivals and special occasions to increase your earnings.
5. Sonata Affiliate Program
- Commission Rate: 8%
- Cookie Duration: 30 minutes
- Tracking Time: 48 hours
- Profit Confirmation: 60 days
Another Titan brand focused on fashion accessories, Sonata is known for its watches. It is one of India’s largest-selling watch brands. Sonata offers a wide range of attractive designs for different occasions. Their products are durable and value-for-money, which makes them a favourite among budget-conscious shoppers.
Sonata’s brand awareness has been focused on hyperlocal campaigns, which have helped them build a strong presence, even in Tier III and Tier IV cities. This, along with consumer demand, makes Sonata an ideal choice for affiliates.
6. Titan Affiliate Program
- Commission Rate: 8%
- Cookie Duration: 30 minutes
- Tracking Time: 48 hours
- Profit Confirmation: 60 days
Founded in 1984 as a watch company, Titan has become a full-fledged enterprise with subsidiaries diversifying into other fashion accessories like bags, belts, jewelry, and even perfumes. It is also acclaimed as the fifth-largest integrated watch manufacturer in the world. Titan itself primarily deals with watches even today. Titan’s premium watches are available in different collections for special occasions and everyday wear.
As a brand that has been around since the 80s, their offline presence has been their primary revenue generator for decades. But as of late, Titan has been focusing on online sales to boost revenue. Affiliates can focus on these trends to promote a brand that is not only trusted but also adapts to India’s fast-growing e-commerce landscape.
7. Lenskart Affiliate Program
- Commission Rate: Flat ₹ 64
- Cookie Duration: 30 minutes
- Tracking Time: 48 hours
- Profit Confirmation: 60 days
Founded in 2010, Lenskart is one of India’s leading eyewear brands. They revolutionized eyecare with an innovative approach leveraging technology. To stand out from seasoned competitors like Titan Eyecare, they offered solutions like home eye tests, virtual try-ons, app-based orders, and AI-powered frame recommendations.
Lenskart’s aggressive expansion strategy has helped them become a hyperlocal presence. They have over 600 stores across 300+ cities. This established presence has earned them a loyal customer base and strong brand recall. For affiliates, this means better conversions and earnings.
8. Koskii Affiliate Program
- Commission Rate: 8%
- Cookie Duration: 30 minutes
- Tracking Time: 48 hours
- Profit Confirmation: 60 days
Carrying a remarkable history of generational entrepreneurial achievements, Koskii was established in 2016 by Umar Akhtar. It is an Indian ethnic wear brand specializing in festive and bridal wear. Koskii’s designs are known for quality fabrics and intricate craftsmanship. With physical stores in major Indian cities, it’s carving out a presence in the Indian ethnic wear niche.
While competition is high with players like Manyavar, Koskii stands out with handwork in zari, sequins, and embroidery. They also offer customization and personalization services, even designing custom pieces from scratch. With their growing popularity, affiliates can be an integral part of this journey of brand growth.
9. Enamour Affiliate Program
- Commission Rate: 20%
- Cookie Duration: 30 minutes
- Tracking Time: 48 hours
- Profit Confirmation: 60 days
Launched in 2001 as a joint venture with Barbara of Paris, a 70-year-old French lingerie brand, Enamour began with an aim to bring fashionable intimate apparel to Indian consumers. Their offerings include intimate wear, loungewear, and athleisure.
Over the years, Enamour has expanded across India with over 150 exclusive stores and has also featured in major multi-brand outlets. They built their presence in the Indian market while being deeply attuned to Indian sensibilities. With an emphasis on inclusivity and comfort, Enamour acquired a consumer base based on trust and loyalty. Their online platform and app add to product accessibility, making it easier for consumers to shop and for affiliates to promote.
10. Clovia Affiliate Program
- Commission Rate: 14.4%
- Cookie Duration: 30 minutes
- Tracking Time: 48 hours
- Profit Confirmation: 60 days
Clovia is a leading Indian lingerie and women’s intimate wear brand founded in 2012. When it launched, it disrupted the Indian lingerie market. With affordable, stylish, and diverse options, Clovia designed its products to cater specifically to Indian body types and preferences. They have over 75+ sizes and designs ranging from everyday essentials to fashion-forward intimate wear.
Clovia’s consumer-centric approach has led it to redefine unique solutions to challenges like inconsistent sizing, lack of variety, and limited comfort options. From using technology to gather and analyze customer feedback to fine-tuning designs to the last detail, Clovia ensures that every product addresses real consumer pain points. That’s why it’s no wonder that 55% of Clovia’s revenue comes from repeat customers. With this exceptional level of customer loyalty, Clovia can be an excellent opportunity for affiliates.
11. Fuaark Affiliate Program
- Commission Rate: 12%
- Cookie Duration: 30 minutes
- Tracking Time: 48 hours
- Profit Confirmation: 60 days
Fuaark is a premium fitness apparel brand catering to both men and women. Their products include t-shirts, tanks, joggers, shorts, pullovers, hoodies, and jackets. Their innovative approach blends functionality and design, offering uniquely fitted products as opposed to the typical boxy gym clothes most brands make. By offering products that directly address a gap in the market, Fuaark is destined to grow rapidly in the gymwear niche. So as an affiliate, you’re not just earning above-average commissions (as high as 12%), you’re also promoting products from a brand that could potentially become a household name.
12. Dmodot Affiliate Program
- Commission Rate: 9.6%
- Cookie Duration: 30 minutes
- Tracking Time: 48 hours
- Profit Confirmation: 60 days
Dmodot is a premium Indian footwear brand that specializes in handcrafted leather footwear. Their focus is on blending traditional artisanal shoe-making techniques with modern fashion. That’s why, using high-quality leather as the primary material, their products extend across contemporary categories, including dress shoes, loafers, sandals, sneakers, juttis, slippers, and boots. Affiliates can earn up to 9.6% commission on domodot products, which is considerably high, given that their products fall in the luxury category and have high average order values.
13. Butt-Chique Affiliate Program
- Commission Rate: 4.48%
- Cookie Duration: 30 minutes
- Tracking Time: 48 hours
- Profit Confirmation: 60 days
Set up in 2020, Butt-Chique is a functional lingerie brand, catering to Indian women. Their philosophy is centered around comfort, confidence, inclusivity, and empowerment. Butt-Chique’s product offerings include shapewear and body tape that focus on functionality through natural and breathable fabrics.
Their collaborations with well-known influencers Kusha Kapila and Komal Pandey have also added to the brand’s reliability and popularity. The growing demand for functional lingerie in India presents affiliates with a unique chance. With ButtChique’s affiliate program, you can earn both high commissions and gain popularity and credibility in a community built on trust and the strong feeling of sisterhood.
14. Shyaway Affiliate Program
- Commission Rate: 12%
- Cookie Duration: 30 minutes
- Tracking Time: 48 hours
- Profit Confirmation: 60 days
Shyaway is a leading Indian lingerie brand focusing on providing women with high-quality, perfectly fitting intimate wear without charging a fortune. Their products include push-up bras, bralettes, front-open bras, seamless bras, and even athleisure and loungewear. Through in-house brands like Shyle, Susie, Shyaway, and Taabu, they offer a diverse range of styles to meet the demands of a diverse consumer base. With GrabCash’s Shyaway affiliate program, you can earn a flat ₹320 on every sale.
15. The Bear House Affiliate Program
- Commission Rate: 12%
- Cookie Duration: 30 minutes
- Tracking Time: 48 hours
- Profit Confirmation: 60 days
Founded in 2017, The Bear House is a mid-range menswear brand selling evergreen wardrobe essentials. Their styles consist of smart casual pieces perfect for work as well as post work social gatherings. Their pieces use high quality fabrics like corduroy, tartan, denim, linen, and cotton. Some of their bestselling products include comfy polos, tshirts, cotton shirts, jackets, shackets, trousers and joggers. The brand was also featured on Shark Tank India and even earned a ₹3 crore investment from Namita Thapar.
16. Salty Affiliate Program
- Commission Rate: 12%
- Cookie Duration: 30 minutes
- Tracking Time: 48 hours
- Profit Confirmation: 60 days
The New Delhi based affordable jewelry and fashion accessory brand was founded in 2022. Their styles include everyday and accent pieces catering to GenZ wardrobes. Selling mainly through their app, website, ecommerce and quick commerce stores, Salty targets impulsive and repeat purchasers with their trendy designs inspired by Western and Korean trends. Their products include rings, bracelets, necklaces, watches, earrings, couple jewelry, bridal party gift sets, hats and sunglasses. The brand is constantly adding new styles to its already 1,000+ strong product catalogue to cater to a user base that constantly demands fresh pieces.
Special Mentions
Amazon Affiliate Program
Although expressly not a fashion affiliate, Amazon’s affiliate program has considerable diversity in the apparel and accessories niche. You can earn up to 9% commission (depending on platform) for products across different price points that can help you build a diverse community. From global brands to home-grown ones, Amazon gives you the chance to promote a wide variety of products with the reputation of a well-known brand backing it.
Giva Affiliate Program
Founded in 2019, Giva has made a name for itself in the silver jewelry market. It holds a majority share in this market sector. With contemporary designs appealing to women in their 20s and 30s, Giva resonated with a cost-conscious audience who didn’t necessarily want to invest in gold. Today, a trusted brand worth ₹4000 crore, Giva has also expanded its offerings to 18k gold and lab-grown diamonds.
Buying jewelry in India has always held a sentimental value. Trust is also a major factor. To establish that with an online presence, Giva gave authentication certificates with its purchases. That, along with post-purchase benefits like a lifetime plating service, has helped Giva build its credibility as an affordable jewelry brand. Giva affiliates also earn significantly with commissions (varying between 6.4 and 8%, as per the affiliate platform) as products are of significantly high value and there are a lot of demand surges during special occasions and festivals.
Levi’s Affiliate Program
The OG denim company, Levi’s, made its entry in the Indian market in 1994. Now, thirty years later, India is their largest market in Asia. Levi’s product catalogued has increased to include tshirts, blouses, joggers, jumpsuits and jackets. These ‘non-denim’ were believed to contribute 30% towards Levi’s total sales in 2024.
With an expanding product line, growing product demand and marketing campaigns made to resonate, Levi’s has become a favourite among young shoppers in India. That’s why becoming an affiliate for Levi’s can be one of the best decisions for fashion affiliates in India. (Bonus perk: Affiliate commissions for Levi’s can vary up to 9.6% according to the platform)
Adidas Affiliate Program
Adidas entered the Indian athletic apparel and footwear scene in 1989. Right from the start, it faced a competitive market. But unlike many global brands that struggled to localize, Adidas recognized early that success in India was about earning trust. So they cashed in on a sentiment that two-thirds of the Indian population lived by. Cricket.
From the national team jerseys to IPL sponsorships to being the official kit partner for the national team, Adidas’ ambitious marketing ventures helped in placing the brand at the forefront of the Indian consciousness. With recent collabs featuring Suhana Khan and Rishabh Pant, they’re also aiming to resonate with the Gen Z audience. This effective marketing strategy, along with commission rates that go as high as 10%, makes Adidas an ideal brand to promote for affiliates.
Marks and Spencer’s Affiliate Program
Established in the UK in 1884, Marks & Spencer’s was already a global retailer before it entered the Indian market in 2001. Over the past 25 years, it has grown in popularity and now boasts over 100 stores across the country. With a mid-range price point and evergreen fashion and lifestyle products, Marks & Spencer’s has established a presence, especially among Indians looking for well-made Western clothing without having to turn to fast fashion.
Given its position as a premium brand and its growing popularity, M&S is looking at India as its second-largest international market. They plan on further expanding to Tier 2 cities to increase retail sales. In this scenario, signing up for a Marks and Spencer’s affiliate program is a great idea because of its scope of growth. Besides, Marks and Spencers also offers high commission rates up to 15.52% (depending on the affiliate platform).
Pantaloons Affiliate Program
One of India’s most prominent lifestyle brands, Pantaloons, has been around for the better part of three decades. With stores across 100 cities and a diverse selection of offerings, Pantaloons gives fashion affiliates an amazing opportunity to promote a number of brands across ethnic, formal, and casual categories. Pantaloons also offers higher-than-average commissions for affiliates up to 12.8%, varying across different platforms.
XYXX Affiliate Program
XYXX is a men’s innerwear, loungewear, and athleisure brand, with a focus on innovation and functionality. They use premium micromodal fabric for their products, which makes them comfortable and durable. By appealing to the younger generation with quirky prints and colors, XYXX is rapidly growing as a brand in the men’s innerwear niche. You can join their affiliate program through GrabCash and earn up to 16% for every successful sale (rates can vary as per the platform).
How to Choose the Best Fashion Affiliate Program for Your Audience
With so many options available, it can be difficult to choose the right program that your audience will find useful. Here are some pointers that can help you choose the programs you can actually benefit from.
Understand Where Your Audience is Coming From
Go through your Instagram analytics and understand your audience demographics. Factors like gender, age group, and location can play a big part. For instance, a young woman in her late 20s living in a Tier 1 city who is most likely a working professional will be more inclined to buy a watch from Titan than a teen in a Tier 3 city.
Read the Fine Print
Before signing up for a program, go through their terms carefully. From commission percentages to payment modes to even hidden account maintenance fees, you need to understand how a program operates and if it will be compatible with your chosen promotional channel and, more importantly, your promotional style.
Who are You Promoting?
Brand reputation and credibility play a big part in affiliate success, especially for creators with a small audience. Promoting products from well-known brands that resonate with your audience’s preferences will help you gain credibility.
What are Other Affiliates Saying?
If there are any particular programs you’re interested in, find other creators who have already worked with the brands. Look for authentic reviews of the program. Talking about things like commissions, payouts, terms and conditions, link tracking, etc. Often, these reviews can help you spot programs that are difficult to join or brands that are challenging to work with right from the start.
Test Run Before Committing
Sign up for the affiliate programs you like for a trial run. In most cases, registrations are free. In this time, track how the program is performing, if the support team is responsive and if the provided tools are up to the mark. You can also check how the products are performing, if the customers are satisfied and if there are repurchases. This can help you find actually useful products that your audience will be interested in.
Get Access to the Best Fashion Affiliate Programs with GrabCash
With over a 100 brands on board, GrabCash lets you earn from the links you share instantly. The registration process is very simple, and your account gets approved instantly. The payout threshold is also really low at ₹10, so you can withdraw your funds anytime. Here’s how you can sign up.
1. Head to the GrabCash website and click on Sign Up.
2. You can enter your phone number or sign in with your Google account.
3. You’ll immediately get registered and will have access to your affiliate dashboard.
4. You’re all set. Now all you have to do is create your unique links and share.
FAQs
- What is the best affiliate program for fashion?
Myntra and Ajio’s affiliate programs are considered some of the best fashion affiliate programs in India.
- Which fashion affiliate program is best for beginners in India?
Best fashion affiliate programs for beginners include Myntra, Ajio, Flipkart, and Amazon. However, most affiliate programs have a minimum qualifying criteria which can be difficult to meet for beginners. Joining via platforms like GrabCash can help beginners overcome these challenges, without missing out on commissions.
- Where can I find the best fashion affiliate programs for Pinterest?
GrabCash has some of the best fashion affiliate programs, including Myntra, Lenskart, Titan, and Fastrack. You can sign in to your GrabCash account, visit the ‘retailers’ page, and find the most popular affiliate programs in fashion.
