Enamor Affiliate Program: Earn Up to 20% Commission

Enamor launched in 2003 and has grown steadily over the last two decades, reaching an impressive ₹1,220 crore in annual revenue in 2025. Known for its high-quality lingerie, athleisure, shapewear, and comfort-focused fashion essentials, Enamor caters to women across age groups. If you’re curious about how Enamor stacks up against other names in the category, a guide to the best underwear brands for women is a useful reference point. 

The brand’s consistent demand, strong repeat-purchase behaviour, and wide product range also make it an excellent choice for affiliates. You can earn by joining the Enamor affiliate program through GrabCash, for up to 20% in commissions per qualifying sale.

Enamor Affiliate Program At a Glance

How to Register for the Enamor Affiliate Program

Step 1: Visit the GrabCash website and click on ‘Sign Up’.

Step 2: Use your email or your contact number to sign up. For email, click ‘Continue with Google’. For your contact number, enter it in the given field, and enter the OTP received on your phone to verify.

Step 3: You will then be directed to the GrabCash dashboard.

Step 4: Visit the Enamor website and copy your chosen product’s link.

Step 5: Paste it in the link generator on your GrabCash dashboard. Click ‘Generate.’

Step 6: You’ll get your custom affiliate link instantly. Share your unique link with your audience across platforms and start earning.

If Enamor is your first affiliate sign-up, it’s worth spending ten minutes on GrabCash’s broader guide to making money online – it covers how to pick a niche, set realistic income expectations, and avoid the common beginner mistakes that slow down early earnings.

What Products to Promote from Enamor as an Affiliate

1. Bras: T-shirt bras, padded bras, wirefree styles, and full-coverage options are Enamor’s strongest sellers. On Nykaa’s Enamor storefront, the A027 Full Coverage Cotton Bra, the A077 Bamboo Cotton side-support T-shirt bra, and the Full Support Super Lift wirefree style are consistently tagged as bestsellers. Bras also make up roughly 70% of Enamor’s total revenue, by far the largest share of any category.
2. Lingerie & Sleepwear: Chemise sets, camisoles, slips, and nightwear combos offer great comfort and attractive pricing, helping affiliates tap into the daily-wear fashion segment.
3. Activewear & Athleisure: Sports bras, gym leggings, yoga pants, and performance tops are in high demand among fitness enthusiasts. These convert extremely well on Instagram and YouTube.
4. Shapewear: Tummy control briefs, body shapers, and smoothing shorts are evergreen bestsellers. These categories sell especially well during festive or wedding seasons, and Enamor’s bridal shapewear line has long been one of its most consistently strong-performing sub-categories within this segment. 
5. Panties & Essentials: Affordable innerwear packs offer high repeat purchases, making them perfect for recurring commissions. Panties account for roughly 17% of Enamor’s overall revenue, the second-largest share after bras. 

Enamor Affiliate Buyer Demographics (Who Actually Converts)

• Core Demographic: Women aged 22 to 35, primarily early-career professionals, working mothers, and fitness enthusiasts.
  
• Key Markets: Middle- and upper-middle-class buyers in Tier 1 and Tier 2 Indian cities, with the strongest performance in Mumbai, Delhi, and Bengaluru.
  
• Price Sensitivity: Low. Buyers treat mid-premium innerwear (advanced models average ₹800 to ₹1,500) as essential investments rather than discretionary fast fashion.
  
• Conversion Triggers: Functional problem-solving over aesthetics. Content targeting specific pain points, like “spillage control,” “chafe-free activewear,” or “multi-size fits for Indian body types,” drives the highest click-through rates.
  
• Buying Behavior: Targeting time-strapped working professionals pays off in cart size. This demographic values convenience and frequently purchases in bundles (e.g., 3-pack essential panties, matching sleepwear sets, or pairing sports bras with gym leggings), driving up the Average Order Value (AOV) and your resulting per-sale commission payout.

Disclosing Affiliate Links: What ASCI Requires in 2026

ASCI classifies affiliate commissions as paid partnerships. Non-compliance risks Consumer Protection Act penalties and content takedowns. Here is exactly how to disclose your links:

• Place #Ad (or a similarly clear label) as the first visible element of your caption, not buried at the end.
• For Reels, Shorts, or any video content, include a brief spoken disclosure early in the clip, plus a text overlay while the promoted product is on screen.
• For Instagram Stories, the disclosure label needs to stay visible for the entire time the Story is live.
• On WhatsApp and Telegram, a simple line like “this is my affiliate link, I earn a small commission” satisfies the intent even outside platform-native tools.

Approved Marketing Channels for Enamor Affiliate Program

When running ads for Enamor, you can promote using general keywords like “best sports bra,” “women’s shapewear,” or “comfortable lingerie,” since these don’t mention the brand name. However, you cannot use keywords like “Enamor bras,” “Enamor discount,” or anything with the brand name in paid ads. So keep your ads focused on the product category or benefit, not the brand name.

How to Track Enamor Affiliate Commissions

Once you start sharing your Enamor affiliate links, head to My Links on the GrabCash dashboard. You’ll see the clicks, purchases, pending earnings, and confirmed commissions for each link.

When someone buys using your affiliate link, the commission first appears as Pending. After Enamor confirms the order (post return window and internal checks), usually within 60 days, the status changes to Approved. You can withdraw your commission as soon as your balance crosses ₹10. For any issues, feel free to contact GrabCash’s customer support team.

Enamor Tracking and Payment Guidelines

Key Benefits of Enamor Affiliate Program

1. Strong Brand Trust

Enamor has been a well-known name in India’s lingerie and fashion essentials market since 2003. With a revenue milestone of ₹1,220 crore in 2025, it’s clear the brand has a loyal and growing customer base that values comfort, quality, and fit. This recognition works in favour of affiliates because promoting a trusted brand naturally builds confidence with potential buyers.

2. High Commission Potential

With commissions up to 20% per sale, the Enamor affiliate program offers strong earning potential, especially for content creators in the fashion, wellness, lifestyle, and fitness niches. Since many Enamor products fall in the mid- to premium-price range, such as shapewear, sports bras, and curated nightwear sets, the average order value tends to be higher. This means even a handful of sales can generate a lot of income.

As your earnings grow, keep in mind that affiliate income is taxable like any other income; GST registration typically becomes relevant only once annual turnover crosses around ₹20 lakh, and regular income tax rules apply above the applicable exemption threshold. This is general information, not filing advice, so it’s worth checking your specific situation with a CA once your earnings become substantial.

3. Repeat Purchase Category

Innerwear and activewear are not one-time purchases. Consumers frequently buy replacement lingerie, sports bras, panties, shapewear, and sleepwear based on wear and comfort. While garments like sarees or seasonal clothing may be purchased occasionally, lingerie remains an essential monthly or quarterly purchase for many women. This creates ongoing earning potential instead of one-time spikes.

4. Wide Product Range

Enamor’s catalog includes everyday bras, premium lingerie, sports bras, pants, shorts, shapewear, nightwear sets, camisoles, and seasonal collections like festive lingerie or winter essentials. This versatility allows affiliates to connect with different buyer personas: first-time lingerie shoppers, fitness enthusiasts, college students, working professionals, and comfort-focused customers.

5. Year-Round Demand, With Festive Spikes

Unlike fashion categories tied to festivals, trends, or weather changes, lingerie and essentials stay relevant throughout the year. Women buy innerwear regularly, whether it’s during personal wardrobe upgrades, festive seasons, fitness journeys, or simply replacing older pieces. That said, big sale windows still matter for spikes in conversion. Enamor is also available on Myntra, so it’s worth timing some of your content around Myntra’s own upcoming sale calendar; cross-promoting the same products across both Enamor’s own site and Myntra during a sale period can capture buyers who prefer one platform over the other.

6. Multi-Platform Availability Widens Your Audience

Because Enamor sells directly and through marketplaces like Myntra, you’re not limited to a single checkout experience when recommending products. Some buyers prefer Enamor’s own site for the full catalog, while others default to Myntra for combined-cart convenience. Mentioning both (with your Enamor GrabCash link as the primary call-to-action) can reduce friction for undecided buyers. 

Why Choose GrabCash for Enamor Affiliate Program 

• GrabCash offers high commission rates that help you increase your earnings with every successful referral.
• The GrabCash dashboard is easy to use, allowing affiliates to track clicks, sales, and commissions effortlessly.
• The platform supports a 30-day cookie duration for Enamor affiliate links, ensuring you earn commissions even if users purchase weeks after clicking your link.
• GrabCash provides round-the-clock support to assist affiliates with everything from campaign setup to optimization strategies.
• With GrabCash, you can expect consistent and on-time payments. This reliability makes it a preferred choice for affiliates who value transparency and accountability.
• GrabCash is free with no registration costs or hidden charges. This transparency ensures that all your earnings are yours.
• With GrabCash, you also get access to affiliate programs from top brands like FirstCry, Ajio, and more, making it easy to promote a wide range of products across different categories.

Frequently Asked Questions

Is the Enamor affiliate program on GrabCash free to join?

Yes, the Enamor affiliate program on GrabCash is completely free to join. There are no sign-up fees, approval requirements, or minimum audience criteria.

Is Enamor a good brand to promote on Instagram?

Yes, Enamor is a strong brand to promote on Instagram because content like try-ons, activewear reels, and lingerie care tips performs well with women-focused audiences.

How many followers do I need to promote Enamor products?

You don’t need a minimum number of followers to start promoting Enamor products. Even small creators can earn if their audience is relevant and engaged, especially when sharing links through Instagram Stories, Reels, WhatsApp groups, or Telegram channels.

Do I need to disclose that my Enamor links are affiliate links?

Yes. Under ASCI’s 2026 guidelines, affiliate commissions count as a material connection with the brand, so a clear disclosure (like #Ad in your caption, or a verbal mention in video content) is required, not optional.

Can I promote Enamor products sold on Myntra using my GrabCash link?

Your GrabCash affiliate link is tied to Enamor’s own site, so commissions are tracked there. You can still mention that a product is also available on Myntra for readers who prefer that platform, but route your actual affiliate link through Enamor’s site to ensure your commission is tracked correctly.