FirstCry Affiliate Program: Earn Flat ₹40 Commission

The FirstCry Affiliate Program is a great way for content creators, bloggers, or people with a social media following to earn a fixed commission on every order placed through their links. Affiliate marketers can earn a flat commission of ₹40 on every order with the FirstCry affiliate program as of May 2025.

Founded in 2010, the brand offers over 1.8 million products from over 8,000 brands that cater to the needs of parents and children across categories like clothing, toys, diapers, feeding essentials, and maternity care.

With more than 10 million unique transacting customers and a strong presence both online and offline, FirstCry’s GMV stood at over INR 228.16 billion for the year ending March 2025.

You can imagine the scope of affiliate earnings after looking at these numbers. Keep on reading if you want to be a successful FirstCry affiliate, as we will take you through all the aspects of the program in this blog.

FirstCry Affiliate Program At A Glance

All You Need To Know About The FirstCry Affiliate Program

FirstCry’s affiliate program is a great way to earn money as the brand has over 10 million unique transacting customers who cumulatively purchase products worth over ₹228.16 billion in a year! And mind it, these numbers are only on an upward trend as more Indian parents shift to online shopping as an inflation-saving strategy.

Let us break down the joining steps, earning structures, and other things about the FirstCry affiliate program in this section.

FirstCry Affiliate Program Registration (Step-by-Step Guide)

Follow these simple steps to join FirstCry’s affiliate program in 2025.

Step 1: Head over to the GrabCash website and click on the blue login button at the top right corner of the screen, and enter your phone number to begin.

Step 2: Enter your name, contact number, email address, and assign a password to your account. Once done, click on the “continue” button.

Step 3: Head over to the FirstCry website and search for the products that you want to promote. Copy that product’s link from the URL box of the browser and paste it into the affiliate link generator.

Step 4: Grabash will then give you a shortened affiliate URL for your product that can be easily shared and tracked in the future.

Step 5: Share that URL with your audience and start earning after they make a purchase using that URL.

Marketing Methods You Can Use in the FirstCry Affiliate Program

How FirstCry’s Tracking and Commission Process Works

After you create and share your FirstCry affiliate link using GrabCash, you can track its performance in the “My Links” section. This section shows useful data like the number of clicks received for a particular link, the number of purchases made through it, and the total profits earned.

Once a sale is made through your link, the commission is marked as pending. GrabCash can take up to 45 days to confirm the earnings, depending on the retailer’s confirmation and return/cancellation policies. Read the complete terms and conditions of FirstCry’s affiliate program.

When the commission is received and verified, your profit gets updated to status “approved.” You can withdraw your earnings once you reach the minimum payout amount of ₹10. Which is not a big deal, as you can earn a flat 50 INR in a single transaction!

Understand The Tracking and Payment Guidelines

Popular Product Categories For FirstCry Affiliate Marketers

FirstCry offers a wide range of baby and kids’ products, but certain categories stand out in terms of sales volume and affiliate earning potential. If you’re planning to promote FirstCry as an affiliate, these are the categories worth focusing on.

1. Fashion (Clothing & Footwear) – 37% of Sales

Fashion is FirstCry’s top-performing category, making up around 37% of the platform’s total sales. This includes clothing and footwear for newborns, toddlers, and older kids. Popular segments within this category include:

• Frocks and dresses
• Baby rompers and bodysuits
• Footwear for infants and kids

These products are frequently purchased and see consistent demand year-round, especially around festivals and seasonal sales.

2. Baby Gear and Furniture

This category includes essential products that new parents actively search for. Items like strollers, car seats, baby carriers, cribs, high chairs, and cots are high-value products with good commission potential. They also tend to have higher average order values.

3. Toys and Educational Products

Toys are one of the most engaging categories to promote. FirstCry offers a mix of traditional and educational toys that support learning, motor skill development, and creativity. This includes puzzles, STEM toys, board games, and more.

4. Personal Care and Hygiene

Essentials like baby diapers, wipes, lotions, shampoos, and other skincare products fall under this category. Since these are frequently used and need to be replenished regularly, they offer repeat purchase potential, which is a good sign for consistent affiliate earnings.

5. Feeding and Nursing

This category includes bottles, sterilizers, breast pumps, feeding chairs, sippy cups, and other nursing accessories. These are high-trust products where brand reputation matters, and FirstCry’s presence in this space makes promotion easier for affiliates.

These categories are not only top-selling but also aligned with essential parenting needs. As an affiliate, promoting products from these segments can increase your chances of conversions, especially when paired with the right content or audience targeting.

Reasons To Sign Up For FirstCry’s Affiliate Program

Let’s look at some fact-based pointers on why signing up for FirstCry’s affiliate program can be a game-changer for you.

FirstCry Has Over 10 Million Customers Internationally

As per FirstCry’s latest investor relations report, the brand has over 10 million unique customers in India, the UAE, and Saudi Arabia. That is a 17% increase from the previous year, and the customer base has only been rising over the previous 12 years. This marks a huge scope for affiliate marketers and influencers alike!

Over ₹200 billion Worth Of FirstCry Products Are Sold Every Year

FirstCry has had an Average GMV of over ₹200 billion over the past few years. This puts things into perspective for all the affiliate marketers who want to capitalize on the children’s and baby products.

FirstCry is Huge In the Gulf Countries

According to the RedSeer Report, FirstCry is the largest specialist online Mothers’, Babies’ and Kids’ Product retail platform in the UAE, in terms of GMV. It’s also the largest online-first Mothers’, Babies’, and Kids’ product-focused retail platform in Saudi Arabia. The brand is aiming to replicate the Indian playbook in KSA, which will give a boost in sales in the coming years. So as a marketer, you get 3 different countries to run your campaigns, hence increasing the earning potential.

78% of FirstCry’s Sales Come From Its Online Store

According to FirstCry’s co-founder and CEO, Supam Maheshwari, approximately 77% of the company’s gross merchandise value (GMV) is generated through its online platform, with the remaining 23% coming from offline stores. This highlights the significant role of the online store in FirstCry’s overall sales strategy. This underscores the benefits for affiliates promoting products through their online store.

Earn More with FirstCry’s Peak Sale Days 

Because of the nature of their products, FirstCry has peak sale seasons yearly  during festivals. This includes Diwali, Eid, Christmas, back-to-school season, and occasions like Children’s Day or Mother’s Day. You can plan your affiliate promotions around these times to maximise earnings.

Extensive Online Reach and Repeat Purchases

FirstCry has extensive reach throughout India, with nearly 11.8 million monthly website visitors. Their registered user base goes up to 25 million. This gives affiliates access to a highly engaged customer base. The wide audience boosts your chances of conversions. Besides, most parents also reorder childcare essentials like diapers, toiletries and school supplies. So there’s also a chance of recurring earnings.

Childcare Products is Low Competition Niche

Unlike other lifestyle categories, baby and child care has significantly less competition. In fact, FirstCry’s website ranks #1 in the childcare category, in India. As an affiliate, this is basically an untapped goldmine for you. Because there are far less promotions, your audience can actually benefit from the products you talk about, and you have better chances of making a successful sale.

Why Choose GrabCash For FirstCry Affiliate Program Registration

GrabCash provides the highest commission rate on FirstCry affiliate marketers in the market along with the least time required to confirm profits. Here are some more reasons why GrabCash offers the best FirstCry affiliate opportunity in the market.

Flat ₹40 Commission (Highest In The Market)

Strong Monthly Earning Potential

Affiliates promoting FirstCry through GrabCash can earn between ₹10,000 to ₹15,000 per month based on activity and audience engagement. FirstCry’s broad range of baby and kids’ products makes it easier to promote. Many GrabCash users who started casually have scaled up within a few months.

Fast Link Tracking And Conversion Updates

FirstCry affiliate links shared via GrabCash are tracked within hours. You’ll usually see clicks and conversions updated the same day. This helps you know what’s working and lets you double down on the right content or platform.

Just Need 10 Rupees In Your Account To Cash Out

You can request your earnings payout as soon as you hit ₹10. This low threshold means you don’t have to wait weeks to see the results of your efforts turn into real money.

Instant Bank Transfers

Once your commission is approved, GrabCash processes payments via direct bank transfers. No third-party wallets, no hidden steps, just fast, hassle-free payouts.

You Don’t Need A Tech Setup

You don’t need a blog, a website, or any kind of advanced setup to get started. If you have a phone and a few contacts or social groups, you’re ready to go. GrabCash was built to make affiliate marketing easy for anyone.

Ideal for WhatsApp, Telegram & Facebook Promotions

FirstCry products perform well in parenting groups and deals communities. If you share links on WhatsApp, Telegram, or Facebook, you’ll find it easy to generate interest. Many affiliates on GrabCash earn passively by posting in family, parenting, or discount groups.

No Documents Required to Start

You don’t need a website, business registration, or any formal documents to begin. GrabCash makes it simple for anyone who wants to join the FirstCry affiliate program and begin promoting right away. No approvals. No paperwork. Just sign up and start sharing.

Access to Multiple Affiliate Programs

GrabCash is not limited to FirstCry. You also get access to high-converting programs like Flipkart, Ajio, and others. This makes it easy to manage and promote multiple brands from one single platform.

Frequently Asked Questions

• What is the commission of the FirstCry affiliate program?

Users can earn a flat ₹40 with GrabCash’s FirstCry affiliate program.

• How can I register for the FirstCry affiliate program?

Follow these steps to become a FirstCry affiliate.

• Open the GrabCash website and make an account.
• Search for “FirstCry” in the search box.
• Open the merchant page and find the “generate link” option.
• Go to the product page on firstcry.com that you want to promote and copy the URL.
• Paste the URL in the GrabCash link generator and get your affiliate link within seconds.
• Promote, track, and earn through the link.