Croma is one of India’s largest multi-brand electronics and appliance retail chains. Launched in 2006 under Infiniti Retail, a Tata Group subsidiary, Croma now serves a customer base of millions through 540+ stores, a website, and an app. That massive catalog and brand trust create a major earning opportunity. 

If you are into gadgets or want to recommend products to your followers, you can join the Croma affiliate program and earn commissions from your recommendations. Croma’s own direct affiliate program isn’t taking new applications at the moment. But in the meantime, you can use third-party platforms like GrabCash and others to earn money from Croma sales. Let’s have a look at the various ways you can join the program.

lenovo affiliate program

Croma Affiliate Program At A Glance

Croma Direct (Official) EarnKaro GrabCash
Program type CPS CPS (slab-based) CPS
Commission Not publicly disclosed; assigned per category after approval Up to 5% 3.2% flat
Current status Not accepting new applications Active Paused, returning soon
Cookie window Usually 30 days 30 days 30 days
Tracking time Not publicly disclosed 36 hours 48 hours
Profit confirmation 60 to 75 days 70 days (approx.) 60 days
Payment mode Bank transfer (once approved) NEFT NEFT
Joining fee Free Free Free
Who can register Approved bloggers/influencers with an existing platform. Approval can take 2 weeks. Any India resident, sign up via app India residents, 16+

How to Register for the Croma Affiliate Program

  1. Visit the GrabCash website and click on ‘Login/Sign Up’.
  2. Enter your email or phone number (verify with OTP), or continue with Google. 
  3. Land straight on your GrabCash dashboard. 
  4. Type “Croma” in the search bar. Click on it.
  5. Head to the retailer page. Copy Croma’s Profit link.
  6. Share it with your followers. 
  7. Alternatively, you can also convert Croma’s product links to your affiliate links via the Affiliate Link Generator and promote them to your audience.

How to Promote Your Croma Affiliate Links

To get the most out of your Croma affiliate links, you need to understand where your audience spends their time and what is prompting them to buy. Since Croma already enjoys strong brand trust and offline visibility, your job as an affiliate is to connect that credibility with the right content and platforms at the right time. Here are some tips to make more commissions.

  • High-consideration comparisons: Compare Croma’s own listings across brands like Samsung vs. LG refrigerators, or Lenovo vs. HP laptops. Provide your audience info they can use before making a decision, since most electronic purchases are heavily researched.
  • Seasonal timing: Plan to promote products around Croma’s known demand spikes. For example, ACs and coolers sell better in summer, laptops in July, water purifiers during monsoon, and phones and appliances around Diwali. So, promote the products according to season, promoting ac during December doesn’t make much sense now, does it?
  • Long-form tech blog content: Publish detailed reviews and buying guides for higher-ticket categories like large appliances and gaming laptops. Why? Around 30% of Indian internet users read blogs before buying electronics, so publishing high value articles that push people towards purchase can actually increase conversions and your commission.
  • Video unboxings and demos: Almost 80% of Indians use Social media for product recommendations and pre-purchase research. As an affiliate, you can create appliance review videos, unboxings, product demos, and product comparisons featuring your links.
  • WhatsApp/Telegram deal broadcasts: Croma runs frequent bank-offer and flash-sale promotions. You can build a community by creating WhatsApp broadcast lists, Telegram channels, or email newsletters to share exclusive deals, flash sales, and discounts.  

Available Options To Promote Croma Products Under The Affiliate Program Guidelines

Marketing Channels Allowed
Text Link, Banner, Deals, Coupons, Cashback, Email (Text),

Custom Email (Text), Email (HTML), POP Traffic, Native Ads,

Social Media, Facebook Ads, SEM – Generic Keyword(s),

SEM – Brand + Generic Keyword(s)

Yes
SEM with Brand Keyword(s) No

How to Track Croma Affiliate Commissions

Go to the ‘My Links’ section on your GrabCash dashboard. You should be able to see all the analytics for the links you’ve created so far.

When a purchase is made through your link, you’ll see it as ‘Pending’. That means you could get paid for the sale if a customer doesn’t return the item. When the return window expires, GrabCash receives the commission amount from Croma. It will then get marked as ‘Confirmed.’ This process can take up to 60 days to complete. ‘Confirmed’ amounts can be withdrawn to your bank account anytime if they’re above ₹10.

Croma Tracking and Payment Guidelines

Tracking time or frequency 7 days
Cookie Duration 30 days
Web Yes
Mobile Web Yes
App No
Deeplink Yes
Multiple Conversions Yes
Payment Duration 6-8 days
Requirement for Payment Only Bank Details
Mode of Payment NEFT
Minimum Withdrawal ₹10

What Can You Promote Through The Croma Affiliate Program

Croma gives you the chance to promote a wide range of consumer goods and electronics.

  • Smartphones & Accessories: Croma often has the latest smartphone models from well-known brands like Samsung, Apple, OnePlus, and Xiaomi. That means affiliates can promote smartphones across a wide price range suitable for different buyer segments.
  • Laptops & Tablets: With brands like Lenovo, Apple, HP, Dell, and Asus in its catalogue, Croma has options ranging from budget laptops to premium gaming and professional-grade laptops. 
  • Televisions & Home Entertainment: Croma also offers LED and OLED smart TVs of different sizes and brands. Besides this, they also have soundbars, home theater systems, and streaming devices.
  • Cameras & Photography Equipment: Their catalogue also includes digital cameras, DSLRs, action cameras, and accessories like tripods and memory cards.
  • Gaming Consoles & Accessories: From the Sony PlayStation to Xbox, their gaming range includes a plethora of items for gaming enthusiasts. You can also get accessories like gaming headsets and controllers.
  • Large Appliances: Croma also has a wide variety of refrigerators, washing machines, air conditioners, and microwaves, catering to household essentials and upgrades.
  • Kitchen Appliances: Croma also sells appliances for daily kitchen needs like mixer grinders, food processors, juicers, coffee makers, toasters, and induction cooktops.
  • Home Appliances: You can also get vacuum cleaners, air purifiers, water purifiers, geysers, and other home appliances for everyday use at budget, mid-range, and premium prices.
  • Personal Care Gadgets: Grooming essentials like hair dryers, trimmers, electric shavers, and skincare devices for men and women are also available. These usually make for popular gift items and have increased sales during festivals like Rakhi and Diwali.
  • Wearables: For fitness enthusiasts and tech lovers, Croma has smartwatches and fitness bands from leading global and Indian brands like Apple, Samsung, Amazefit, and Google.
  • Audio Products: For everyday users, Croma also has headphones, earphones, Bluetooth speakers, and premium sound systems.
  • Computer Accessories: You can also get wired and wireless keyboards and mice, external storage devices like pendrives and memory cards, printers, and networking devices.
  • Office & Stationery: Croma also has different types of printers, scanners, and other peripherals and accessories for home or office setups.

Croma Affiliate Program Commission Rate Breakdown

Description Croma affiliate commission rate
Personal gadgets, grooming essentials, home appliances, smartphones, computer peripherals, and accessories. 3.20%

How Much Can You Realistically Earn with the Croma Affiliate Program on GrabCash?

At 3.20%, the commission rate may appear modest compared to fashion or gifting platforms, but what sets Croma apart is its average order value. Croma customers regularly purchase high-ticket items like laptops, air conditioners, refrigerators, and smart TVs, which pushes per-sale earnings higher than lower-priced categories.

Here’s what your monthly earnings could look like at different activity levels:

Activity Level Estimated Monthly Sales Avg. Order Value Monthly Earnings
Beginner (WhatsApp/family sharing) 10 to 20 sales Rs. 5000 Rs. 1600 to Rs. 3200
Intermediate (Instagram + blog) 40 to 80 sales Rs. 8000 Rs. 10240 to Rs. 20480
Active (YouTube reviews + SEO blog) 100 to 200 sales Rs. 12000 Rs. 38400 to Rs 76800.
Power Affiliate (Deals site + multi-channel) 300+ sales Rs. 15000 Rs. 144000+

These numbers are just an estimation, and you can earn way beyond that if you promote high-ticket items. The key advantage here is that a single sale of an Rs. 80,000 laptop earns you Rs. 2,560 in one transaction. This makes Croma especially rewarding for affiliates who create detailed, long-form review content for high-consideration purchases.

Best Time for Promoting Croma Affiliate Links: Seasonal spikes are where the real gains happen. Croma sold 32% more water purifiers during the 2025 monsoon than the previous year. Similarly, AC sales surge every April–June, laptop purchases peak in July (back-to-school season), and Diwali drives the single biggest multi-category sales surge of the year. So, plan your content accordingly before this big sale/surge season and make the most out of it.

Key Benefits of the Croma Affiliate Program

  • Trusted, Tata-backed brand: Croma has been in India for nearly 20 years, with 540+ stores. It has instant credibility with buyers. So, if you promote a product from Croma, people will trust it completely. 
  • 20,000+ products across categories: From Rs. 500 earbuds to premium TVs and large appliances, Croma has a wide earning range. You can target high-ticket items like TVs, Washing Machines, and Laptops to get better commissions. 
  • High order values: A single ₹80,000 laptop sale gets you a meaningful commission even at a modest percentage. Even with a modest commission rate of 3.2%, you can earn more just based on high order values. 
  • Bundle and cross-sell potential: A TV buyer is a soundbar prospect; an oven buyer might want a stand mixer too. With Croma, you can do what Sony did in the UAE. During White Friday in the UAE, Sony advertised soundbars and home audio equipment to TV buyers and increased revenue by 33%. You can do it too with Croma by leveraging natural upsell angles.
  • Predictable seasonal spikes: Croma’s product categories see seasonal spikes. ACs in summer, water purifiers in monsoon, laptops in July. These patterns give you a content calendar to plan around.

Maximize Tech Commissions via GrabCash 

Promoting high-consideration electronics like smart TVs, gaming laptops, and major household appliances requires a robust tracking window. Customers rarely buy an Rs. 80,000 refrigerator on their first click. They read reviews, cross-shop features, and check dimensions. GrabCash takes advantage of this consumer cycle through a few specialized systems:

  • 30-Day Omnichannel Cookie Tracking: High-value gadgets involve long consideration windows. If a user explores your smartphone unboxing or laptop comparison guide but delays their purchase until an upcoming payday or weekend flash sale, GrabCash’s tracking architecture ensures you still secure your 3.20% payout.
  • Automated Telegram Deal Feeds:  Electronics buyers are hyper-responsive to sudden price drops, bank offers, and festive discounts. If you manage a tech deal channel, integrating GrabCash’s Telegram automation ensures your custom tracking links broadcast to your community the moment a price drops.
  • Micro-Liquidity Payout Limits: Tech reviewers don’t have to wait months to hit massive thresholds before seeing their returns. With a minimal payout threshold of just Rs. 10, your cleared earnings move directly into your bank account via NEFT within days. This is especially great if you’re new to affiliate marketing or prefer frequent access to your payouts.
  • All Top Affiliate Programs in One Place: GrabCash has over 100 brands like Lenovo and boAt, and is adding more even now. So you can promote affiliate links from some of the best affiliate programs in India without any hassle. And you also don’t have to apply to every single program individually, like you have to do for other affiliate networks. In fact, you don’t have to pay any registration fees at all!

Frequently Asked Questions

Is the Croma affiliate program currently active?
It depends on the platform. GrabCash’s Croma program is paused for new sign-ups right now but is expected to return soon. Croma’s own direct affiliate program also isn’t accepting new applications at the moment. Cuelinks’ Croma campaign is paused too as of now. So, you can explore alternative options like Lenovo, until Croma’s affiliate program becomes active.

What is the commission rate for the Croma affiliate program?
Rates vary by platform: GrabCash offers a flat 3.2%, Cuelinks pays up to 4.05% (paused), and EarnKaro pays up to 5% on a slab basis. Croma’s own direct program doesn’t publish a standard rate. It assigns category-wise payouts after approval. Always confirm the live rate on the respective platform, since these shift often.

Is there a Croma affiliate program app?
No standalone app exists just for the Croma affiliate program. If you want an app to track your affiliate links, use GrabCash app. It handles link creation and tracking. 

Who is eligible to join the Croma affiliate program?
Through GrabCash, any India resident aged 16 or above can join the program, with no follower or website requirement. EarnKaro has a similarly open, no-documentation sign-up for Indian citizens above age 18. Croma’s own direct program is more selective. It is built for bloggers, influencers, and content creators with an existing platform, and approval can take up to two weeks. GrabCash offers the easiest way in with a lower age limit and no extra approval process.

How long does it take for Croma affiliate commissions to get confirmed?
On GrabCash, commission confirmation takes up to 60 days from the sale date. Your earnings initially appear as “Pending” because Croma enforces a 15-day return window. Croma must wait for this 15-day period to expire to verify that the order isn’t returned, exchanged, or canceled. Once the return window closes and Croma validates the sale, GrabCash processes the transaction and updates your commission status to “Confirmed”.

Can I promote Croma affiliate links without a website or social media following?
Yes. Both GrabCash lets you sign up and share links through WhatsApp, Telegram, or personal networks with zero minimum followers. Croma’s own direct program is the exception. It expects an existing blog, social page, or content platform.

Is the Croma affiliate program worth it for beginners?
Reasonably, yes. It doesn’t pay the highest percentage compared to fashion or beauty categories, but Croma’s average order values on electronics and appliances are high enough that even a 3.2% commission adds up per sale.

Does the Croma affiliate program track in-store or app purchases?
No. Commission tracking only applies to purchases made through your link on Croma’s website or mobile browser. Purchases made through the Croma mobile app or at a physical store aren’t tracked back to your affiliate link.

What happens to my Croma commissions if the program I’m using gets paused?
A pause typically stops new sign-ups and new link generation. It usually doesn’t cancel commissions you’ve already earned. Sales tracked before the pause still move through their normal pending-to-confirmed cycle and get paid out as usual. Check with your platform’s support if you have pending Croma commissions during a pause.

Categorized in:

Affiliate Program,

Last Update: September 28, 2026