With increasing skin-conscious shoppers, the demand for personal care items with ‘no-nasties’ has risen steadily in recent years. Brands like Mamaearth, which focus on skin-friendly formulas with natural ingredients like rice water and tea tree oil, have gained popularity as a result.
For beauty affiliates, this presents a lucrative opportunity to gain popularity and establish a passive income source. And the Mamaearth affiliate program is definitely a good place to start. Signing up is also easy when you’re doing it through a beginner-friendly platform like GrabCash.
Let’s take a look at how you can get started.
Mamaearth Affiliate Program At A Glance
| Affiliate program type | CPS (Cost Per Sale) |
| Commission range | 8.64% on every sale |
| Cookie tracking duration | 30 days |
| Tracking time | 7 days |
| Profit Confirmation | 60 days |
| Payment mode | NEFT to Bank Account |
| Joining fee | Free |
| Who can register | all individual legal residents of the Republic of India aged 18 or above |
All You Need to Know About the Mamaearth Affiliate Program
You can promote a wide range of skincare, haircare, and makeup through the Mamaearth affiliate program. And you can earn up to 8.64% commission on every sale made through your link.
Here’s all you need to know about the Mamaearth affiliate program.
How to Register for the Mamaearth Affiliate Program
Step 1: Go to the GrabCash website. Click ‘Sign Up’.
Step 2: Use your email or contact number to sign up. Click ‘Continue with Google’ to sign up with your email. For the contact number, enter it in the given field, and then enter the OTP for verification.
Step 3: Once the sign-up process is done, your browser will directly open to the GrabCash dashboard.
Step 4: Visit the Mamaearth website and copy the link for your chosen product.
Step 5: Go back to your GrabCash dashboard and paste it in the link generator. Click ‘Generate.’
Step 6: Your affiliate link should be generated instantly.
How to Promote Mamaearth Affiliate Links
Because of Mamaearth’s diverse product category, you could target a much wider audience compared to other beauty and wellness brands. Here are some of the best ways to share your Mamaearth affiliate links for maximum reach.
1. Short-form videos
Social media algorithms favour short-form video content, so these are perfect for reaching out to an expansive audience base. You can make product-focused videos with demos, unboxings, and reviews. You can also create experience-focused content like skincare routines, beauty guides, and before-and-after videos of using the products.
2. Longer YouTube Videos
You can use long-form videos for detailed explanations of Mamaearth products. Talk about including ingredients, the concerns they address, and how to incorporate them in a skincare routine. Comprehensive buying guides and product tutorials also make you a trustworthy information source. This can further help viewers make informed purchasing decisions while also boosting your own conversions.
3. Online Beauty Communities
Beauty communities on Reddit, like r/IndianSkincareAddicts, and Facebook groups, also have a dedicated user base asking for skincare recommendations, sharing their own experiences, and showing off skincare hauls. That’s a community whose trust can get you high-intent leads and even repeat purchase conversions. So, participate in these discussions as organically as you can, offering helpful tips and suggestions. That way, your recommendations will come across as peer advice and be perceived with greater credibility.
4. Beauty/Lifestyle Blogs
This is another means of creating informative and educational content, and also lets you promote your links in the most effective way. You can do detailed product reviews, tutorials, and guides, optimizing them for SEO to drive organic traffic. And unlike reels and shorts, blogs are evergreen, so you’ll keep getting visitors even months after they’re published. You can keep getting traffic just by refreshing these blogs regularly.
5. Direct deal-sharing channels
If you’re opting for WhatsApp or Telegram, you’re getting direct engagement from users. So you’re not leaving it to finicky algorithms to show your content to your actual audience. These channels also automatically create a personal connection, so your recommendations will also be trusted. That’s why make sure you personalize these messages, catering each to your audience’s specific needs, because the chances of conversions are very high.
Available Options To Promote Mamearth Products Under The Affiliate Program Guidelines
| Marketing Channels | Allowed |
| Text Link, Banner, Deals, Coupons, Cashback, Email (Text),
Custom Email (Text), Email (HTML), POP Traffic, Native Ads, Social Media, Facebook Ads, SEM – Generic Keyword(s), SEM – Brand + Generic Keyword(s) |
Yes |
| SEM with Brand Keyword(s) | No |
How to Track Mamaearth Affiliate Commissions
To check how your Mamaearth affiliate links are performing, log in to your GrabCash dashboard and open the ‘My Links’ section. You’ll see all your link analytics, including clicks and commissions.
When someone makes a purchase using your link, it first appears as ‘pending’. Once the return period ends and the commission is cleared by Mamaearth, the status changes to ‘confirmed’. This usually takes around 60 days. After that, you can easily withdraw your confirmed earnings anytime after they cross ₹10.
Mamaearth Tracking and Payment Guidelines
| Tracking time or frequency | 7 days |
| Cookie Duration | 30 days |
| Web | Yes |
| Mobile Web | Yes |
| App | No |
| Deeplink | Yes |
| Multiple Conversions | Yes |
| Payment Duration | 6-8 days |
| Requirement for Payment | Only Bank Details |
| Mode of Payment | NEFT |
| Minimum Withdrawal | ₹10 |
What Can You Promote Through The Mamaearth Affiliate Program
As a Mamaearth affiliate, you can promote a wide variety of personal care items. These include:
- Facecare: Their face care line includes face washes, sunscreen, serums, masks, and moisturizers for different skin types.
- Hair products: Mamaearth’s hair care range includes products like shampoos, conditioners, hair oils, serums, and masks featuring ingredients like rosemary, onion oil, tea tree, lemon, and curd. These products target specific concerns like dandruff and hair fall.
- Bodycare: Their bodycare line consists of body washes, soaps, and lotions.
- Makeup: Perhaps one of their most popular product lines, their makeup category consists of lipsticks, foundations, concealers, kajal, and compacts.
- Babycare: Mamaearth also offers shampoos, body washes, lotions, soaps, and oils, made of natural ingredients and toxin-free, suitable for babies.
- Combos and Kits: As a lot of their skin, body, and hair care products with common hero ingredients are meant to be used together, they also sell them as combos or gift packs. These can be ideal for gifting.
Mamaearth Affiliate Program Commission Rate Breakdown
| Description | Mamaearth affiliate commission rate |
| Skincare, makeup, body care, haircare, and baby care products | 8.64% |
Key Benefits of the Mamaearth Affiliate Program
A well-known brand with eco-friendly products.
Mamaearth is well recognized for its toxin-free formulations and is one of the first Asian brands to receive a Made Safe certification. With a gradual shift towards more mindful and sustainable living, eco-friendly lifestyle products are becoming more sought after. And coming from a well-known brand with credibility, it becomes easier for affiliates to promote and drive sales.
A diverse product range across different categories.
From shampoos targeting dandruff and hairfall to face washes with Vitamin C, Mamaearth has a wide variety of products for different skin and haircare needs. This inclusivity gives affiliates the chance to promote to a wide range of customers, which increases the chances of sales.
A long cookie duration for better affiliate success.
The Mamaearth affiliate program available through GrabCash has a 30-day cookie duration. So if someone clicks your affiliate link but makes a purchase later, anytime within the next 30 days, you’ll still receive credit for that sale. It’s especially great for products like skincare and wellness, where people often take time to research and decide before buying. With a long cookie duration, your chances of earning from delayed or repeat purchases increase significantly.
High affiliate earnings
Mamaearth has an extensive range of wellness products. From individual products to complete kits, these products address specific cosmetic concerns like dull skin, acne, hair fall, and dandruff. That means affiliates can often cross-sell products, leading to high order values. Pair that with the 8.64% commission rate, then the earning potential is significantly higher than other personal wellness brands.
Why Choose GrabCash Over Others?
Easy Setup Process
When you sign up for an affiliate program, long drawn-out sign-ups and approval delays may seem like a part of the deal. But that’s not the case with GrabCash. As long as you have a valid email and contact number, you can get started in minutes. It doesn’t matter whether you’re a student, a working professional, a stay-at-home parent, or even an established influencer, you can earn from affiliate marketing just the same.
Robust Tracking System
GrabCash’s analytics track every single click, commission amount, and conversion in real-time. As an affiliate, this can help you understand your audience’s buying behavior. You can use these insights to spot bestsellers and fine-tune your pitch for better conversions.
Telegram Automation
If you manage a Telegram group or channel, GrabCash’s built-in Telegram automation can make your job so much easier. Once your Telegram account is linked, every time you create an affiliate link, it can be automatically shared with your community. You don’t have to post them manually anymore. This can save you a lot of time and effort, and your audience will still be receiving real-time updates about flash sales and early access sales.
Low Payout Threshold
GrabCash has a low payout threshold of ₹10. You can access your confirmed earnings anytime you want, as GrabCash has a payout threshold of ₹10. This can be especially beneficial if you’re just starting as an affiliate or need access to your earnings frequently.
Affiliate Programs from India’s Top Brands All in One Place
GrabCash partners directly with top Indian brands across categories like beauty, fitness, electronics, and wellness. They also offer higher commission rates. Besides that, affiliates don’t need to sign up for multiple programs individually or manage them from different platforms.
Frequently Asked Questions
How can I join a popular skincare affiliate program in India?
You can join popular skincare affiliate programs through affiliate networks like GrabCash. GrabCash has some of the most well-known skincare affiliate programs, including brands like Mamaearth, DermaCo., Hyphen, and Forest Essentials. You can be an affiliate for all these programs just through one GrabCash account.
Is there any approval process for the Mamaearth affiliate program registration?
If you’re joining through GrabCash, then there’s no need to deal with any lengthy approval process. You just enter your email or contact number to sign up, and you’re good to go. The process is instant and only takes a few minutes.
