Shyaway has been in business for almost a decade. Earlier known as “Shyle”,  the brand rebranded in 2018. Since then, the brand has remained unstoppable, and even the COVID-19 pandemic didn’t halt its growth. Now, it has become one of the leading lingerie brands in the country, generating $23 million in revenue in 2024. If you want to get comfy and affordable intimate wear, you know where to get it.

However, the brand’s benefits don’t stop there; it also offers an affiliate program that allows you to participate and earn a commission of ₹320 on every sale. Want to earn money from promoting Shyaway? Here is how you can get started with the Shyaway affiliate program through GrabCash. In this blog, we will talk about how to join, what products to promote, and the most effective ways to share your links to start earning big.

Shyaway Affiliate Program At a Glance (A Comparison)

Feature GrabCash EarnKaro Cuelinks
Affiliate Program Type Cost Per Sale – Earn commission on every purchase made through your unique affiliate link Cost Per Sale (CPS) Cost Per Sale (CPS)
Commission Range Earn Flat ₹320 on every sale Earn Flat ₹300 on every sale Earn up to ₹405 on every sale
Cookie tracking duration  30 days 30 days 30 days
Tracking time 48 hours 1 hour NA
Profit confirmation 60 days 45 days 60 days
Payment mode NEFT to Bank Account NEFT to Bank Account Bank Transfer to Publisher’s account
Joining fee Free Free Free
Who can register Any citizen of India above 16 years of age Any citizen of India above 18 years of age Anyone above 18 years of age
Minimum payout threshold ₹10 ₹10 ₹500 (for Indians), ₹20,000 (outside India).

Step-by-Step Guide on How to Join the Shyaway Affiliate Program

You can follow these simple steps to join the Shyaway affiliate program through GrabCash:

Step 1: Visit the GrabCash site and log in or sign up using your mobile number.

Step 2: To sign up, share the necessary details like your name, contact number, email address, and set a PIN for your account.

Step 3: Once the sign-up process is done, your browser will directly open to GrabCash. If you are already a member, then you can log in easily by sharing your number and PIN.

Step 4: Then visit the Shyaway website and search for products you want to promote or pick one from the top deals section on GrabCash for quick access to high-converting offers.

Step 5: Copy the product link from the URL of the browser and paste it into the affiliate link generator in GrabCash.

Step 6: GrabCash will share a shortened affiliate link URL for your product that can be easily shared and tracked.

Step 7: Share that URL with your audience and promote the brand. Any time someone purchases through your affiliate link, you earn a commission.

Step 8: Easily transfer your earnings directly to your bank account. Please note, you need a minimum of ₹10 in your GrabCash account to withdraw your earnings.

With GrabCash, you can easily sign up and share affiliate links not just for Shyaway but also for Firstcry, Myntra, and more brands.

What Products to Promote from Shyaway As an Affiliate

Shyaway has plenty of categories you can explore. You can promote comfy boy shorts or seamless undies, whatever is the current craze. Here are a few categories you can promote to increase conversions.

1. Seamless innerwear

Seamless underwear works like magic, hence the popularity. Nobody wants to see panty lines through the gym shorts or tight dresses. Seamless and no-show undies give a smooth appearance under fitted clothing. Women are investing more in seamless innerwear, so it’s logical to promote these products. Just create videos like “What to wear under bodycon dresses?”, “How to avoid panty lines at the gym?”. These kinds of videos will help you share practical tips and will encourage your audience to make the purchase.

2. Shapewear

With Kusha Kapila launching her own version of Skims in India, Shapewear is a much-needed essential for every woman. While it’s not completely necessary, it does boost confidence. The shapewear market in India is growing rapidly, with most buyers being 30-40-year-old women. You can promote the affordable shapewear options Shyaway has by creating relevant videos.

3. Sports bras

The number of athleisure brands in India is growing, but so is the price along with it. Most women find it hard to find an affordable sports bra, so you can use this gap to promote sports bras from Shyaway. The brand has sports bras for all sizes that offer maximum support. You can promote various fun styles and create GRWM for the gym videos to influence your audience to make a purchase.

How to Promote Shyaway Affiliate Links

If you want to make money through your Shyaway affiliate links, you need to do more than just share them on your Instagram stories or drop them on your blogs. Here are a few ways you can promote your affiliate links.

Share Reels, Stories, and posts regarding Shyaway Products

To begin with, you need a minimum of 1K followers on any social media platform (primarily Instagram). If you have a loyal following, then it will be quite easy to monetize this affiliate program. You can promote Shyaway affiliate links in various ways, such as

  • Create an Instagram reel regarding the Shyaway product you are promoting. While you can’t share the link directly in the caption, you can share it directly with followers. This will not only get you more profit, but it will also increase your engagement.

Examples: GRWM for the Gym (highlight Shyaway Sports Bra), What to wear under formal pants (seamless underwear from Shyaway), What bra to wear with what, etc.

  • If a reel is too much effort for you, you can also share the affiliate link on your Instagram story. It can be a product rave, description, review, or comparison. 
  • You can also make a regular Instagram post on the item. Click amazing product pictures, and write an honest review of the products as the caption. Share the affiliate link in the comment (as plain text, not clickable)!

If you want more people to buy the product and make profits, you need to be as authentic as possible. Share the USP of the product or before vs after, to show how the product works.

TIP: Post “Get Ready With Me” reels, mini product reviews, or before-and-after shots using Shyaway products. Use Stories to share quick deals or favorites, and add your affiliate link in your bio or via Linktree.

Post Shyaway Reviews on YouTube

YouTube was the OG influencer platform before TikTok and Instagram took over. If you are a creator with some followers on YouTube, you can also create videos that promote your affiliate links. Here is how you can do it.

  • Create YouTube videos on the products; it can be a listicle, a product x vs. product y video, or an honest review of a certain product or product range.

Examples: Shyaway Seamless Underwear review, To Buy or Not To Buy Shyaway Shapewear, Underneat Vs Shyaway product reviews, etc.

  • Like Instagram, YouTube also has YouTube Shorts; you can share product reels here as well. However, you can’t add clickable links in the caption or comments. You can ask your audience to check your channel for more videos and direct them towards relevant links in the video description.

Join WhatsApp and Telegram Groups

There are plenty of platforms on which you can promote your affiliate links, and WhatsApp is one of them. Here are a few ways to do so:

  • Create WhatsApp broadcast lists and share exclusive Shyaway deals or new launches with friends and family. Personalize your messages (“Just tried this comfy bra from Shyaway! Here’s the link if you want to check it out.”).
  • Start a Telegram channel like “Shyaway Deals” and post 1-2 top offers daily. Use polls or Q&As to boost engagement and trust.
TIP: Create a business profile on WhatsApp and pay attention to your profile picture, company name, and company category. Plan this ahead of time because this will be the face of your brand. Also, create a marketing strategy for WhatsApp. Think beyond text messages and try to keep it exciting. Share something that the audience will interact with.

Create Aesthetic Pinterest Boards

While Pinterest is not huge in India, most Millennials and Gen Z love it. You can leverage that and stay ahead of others who don’t know how to utilize Pinterest. You can create Pinterest boards like Shyaway Haul, Shyaway (product name) Review, or Best Pieces to Get from Shyaway. Affiliate marketing on Pinterest is easy because you can pin the product images with your affiliate links, write clear titles and descriptions, and link them back to Shyaway through your GrabCash Link.

Build a Niche Fashion Blog

Creating a blog is an evergreen way to create an affiliate audience. You can share all your recommendations as blog posts, like

  • Best Underwear for Summer.
  • Classy and Comfortable: What Innerwear to Get from Shyaway (link the products in the blog)
  • Underwear Bible: What to Wear under What.

Focus on the content your audience would like and create blogs around it. Do not forget to add images and graphics to your blogs to make them pretty.

NOTE: You can also have a newsletter option on your website. Share weekly/monthly info on fashion trends or your personal recommendations. You can add the Shyaway affiliate links in the newsletter, too, and send them straight to emails. Try to embed links to already valuable content.

Approved Marketing Channels for Shyaway’s Affiliate Program

Promotion Method Allowed?
Text Links Yes
Banners Yes
Deals & Coupons Yes
Cashback Promotions Yes
Email Marketing (Text Format) Yes
Email Marketing (HTML Format) Yes
Native Advertising Yes
Social Media Yes
Facebook Ads Yes
SEM ( Brand Only Keywords) No
SEM (Generic keywords) Yes
SEM (Brand + Generic keywords) Yes

How Shyaway’s Affiliate Tracking and Commission Process Works

After you have signed up for the Shyaway Affiliate Program, you can create your own unique affiliate links and start sharing them. One of the best parts about GrabCash is that you can track the performance of all your links in one place. To do so, you can follow these steps.

  • Log in to your GrabCash account using your phone number and PIN.
  • On the menu, click on “My Links.”
  • On this page, you will be able to access how many clicks your links have received, the number of purchases made, transactions, and your total earnings so far.
  • Moreover, you can filter your data according to the time period or the retailer as well, making things easy for you.

When someone purchases through your Shyaway affiliate link, your commission is first marked as “pending.” Then the brand will review the transaction. It may take up to 60 days to account for returns and cancellations. Once the purchase is approved by Shyaway, your commission status changes to “approved,” and the amount is added to your available earnings. As soon as your confirmed earnings reach the ₹10 minimum payout, you can withdraw your profits directly to your bank account.

Tracking and Payment Guidelines for Shyaway

Tracking Speed 48 hours
Cookie Duration 30 days
Desktop Site Yes
Mobile Site Yes
Mobile App Yes
Deeplink Support Yes
Multiple Conversions Yes (earn commission for each new sale).
Payment Duration 6-8 days after approval
Payment Requirement Bank Details (NEFT transfer)
Mode of Payment NEFT
Minimum Withdrawal ₹10

Key Benefits of the Shyaway Affiliate Program

A popular national brand that’s trustworthy

Shyaway is a well-established lingerie brand in India with over 2 million customers. The brand also had a successful financial year in 2024. It is also recognized by many throughout the nation, making it a trustworthy brand to promote and increase conversions.

Shyaway invests heavily in online Sales

The brand primarily operates as an online platform (website and app), so it generates 100% of its revenue online. It is planning to invest heavily in online sales in the coming years to come, while also giving out deals, sales, and discounts. This shows that if you want to promote Shyaway’s product links, you will have a higher chance of people buying it online, thus leading to conversions.

Evergreen products help with continuous earnings

Shyaway does not sell seasonal products that can be good for only a while, but they sell daily-wear evergreen products that have year-round demand. So, this shows that you will be getting continuous earnings throughout the year. While you may see a spike during the sale season (August-October), you can promote Shyaway throughout the year.

Why Choose GrabCash for the Shyaway Affiliate Program 

Grabcash cuts all the noise for you and helps you access the Shyaway Affiliate program within minutes. You just have to log in to GrabCash and convert Shyaway product links to affiliate links and promote them. It’s that convenient. Here are a few more reasons why you should choose GrabCash.

Easy Signup Process

No confusing paperwork or approval process, unlike other affiliate programs. With GrabCash, you can start instantly without waiting for manual approval or submitting extra documentation. Share your email ID or phone number and set up an account without much hassle.

Smooth Bank Transfer

Once your sales are confirmed, your earnings are transferred directly to your bank account via NEFT, ensuring a smooth payout process. You can withdraw your earnings easily without a lengthy approval process. Once the merchant approves the sale, you get the commission within 6 to 8 days, and then you can withdraw it at your own ease.

Low Minimum payout

You can cash out your earnings as soon as you reach just ₹10. That means you do not need to generate huge earnings to withdraw money. You can access the earnings even if you’ve made only a few sales.

Multiple Affiliate Programs 

With GrabCash, you’re not limited to Shyaway; you can also promote other leading brands like Flipkart, Myntra, and Ajio. Since these brands are already popular, your affiliate links are likely to convert to sales. Log in to GrabCash and check out other affiliate programs you can join.

For Anyone and Everyone

Whether you’re a student, a homemaker, or a professional, GrabCash’s user-friendly platform makes it easy for anyone to start earning with Shyaway and other top brands. You just have to be 16 years old to create a GrabCash account.

Frequently Asked Questions

How much can I earn from the Shyaway affiliate program?

If you join the Shyaway affiliate program through GrabCash, you can earn ₹320 for every successful sale you make through your affiliate link. For example, if you have 5K followers on Instagram and 40 people got influenced by you and bought the Shyaway product through your link, you will earn 40X320, which will be 12,800 (from just one affiliate link). The more people buy, the better commission you earn.

What do I need to do to join the Shyaway affiliate program?

All you need to do to join the Shyaway affiliate program is to sign up for GrabCash. Just use your mobile number/email to create an account, and you can easily join the Shyaway affiliate program. Log in to Grabcash, copy the Shyaway product URL, convert it into an affiliate link on GrabCash, and start promoting it through your marketing channels.

Are Shyaway’s referral program and affiliate program the same?

While the Shyaway affiliate program helps you earn commission every time people buy through your affiliate link, its refer and earn program allows you to earn a discount on a future purchase for each person you successfully refer. The affiliate program is suitable for marketers, whereas anyone can enjoy the benefits of the Shyaway referral program.

Categorized in:

Affiliate Program,

Last Update: November 25, 2025