Have you ever recommended a gadget or home appliance to someone and they ended up buying it? That was you basically doing half the job of an affiliate marketer.
Now, the great part is, you can get paid for these recommendations through the Croma affiliate program. With an illustrious history of nearly 20 years, Croma’s expansive product catalogue lets you connect to a widespread audience across different segments.
So, whether it’s your friend buying the latest Galaxy S model, your aunt getting a 3-ton AC, or your brother looking for a gaming laptop, you can monetize those everyday suggestions by simply sharing your affiliate link. Let’s take a look at how you can get started.
Croma Affiliate Program At A Glance
| Affiliate program type | CPS (Cost Per Sale) |
| Commission range | Up to 3.20 % on every sale |
| Cookie tracking duration | 30 days |
| Tracking time | 7 days |
| Profit Confirmation | 60 days |
| Payment mode | NEFT to Bank Account |
| Joining fee | Free |
| Who can register | all individual legal residents of the Republic of India aged 18 or above |
All You Need to Know About the Croma Affiliate Program
From large appliances to personal grooming gadgets, the Croma affiliate program on GrabCash gives you the chance to promote over 26,000 products in different categories. You also get up to 3.2% commission on each sale.
Here’s all you need to know about the Croma affiliate program.
How to Register for the Croma Affiliate Program
Step 1: Visit the GrabCash website and click on ‘Sign Up’.
Step 2: Use your email or your contact number to sign up. For email, click ‘Continue with Google’. For your contact number, enter it in the given field, and enter the OTP received on your phone to verify.
Step 3: Once that’s done, the window will directly open onto your GrabCash dashboard.
Step 4: Visit the Croma website and copy the website or product link for your chosen product.
Step 5: Paste it in the link generator on your GrabCash dashboard. Click ‘Generate.’
Step 6: You’ll get your custom affiliate link instantly.
How to Promote Your Croma Affiliate Links
To get the most out of your Croma affiliate links, you need to understand where your audience spends their time and what is prompting them to buy. Since Croma already enjoys strong brand trust and offline visibility, your job as an affiliate is to connect that credibility with the right content and platforms at the right time. Here are some tips to maximize your commissions.
1. Create Localized Content
Croma has a widespread presence across the entire country, with over 550 stores in 200 cities. And with a brand presence of that scale, getting people to buy becomes so much easier. If you’re promoting an appliance with unique features, an interested customer could just walk into their nearest Croma store to check it out. So personalize your content for the area your audience is in. This kind of nuanced geo-customization for your content will also help you build relevance and trust.
2. Target High-Converting Products
Croma has a diverse category of gadgets and home appliances. But products like smartphones, TVs, refrigerators, washing machines, and kitchen appliances have evergreen demand. And these purchases are usually meant to last a while, so buyers tend to research them in detail. You can look up what products are most searched for and create detailed content highlighting key features and addressing the most asked questions. This will also give your content traction and help you grow your online presence.
3. Compare Popular Products
Another popular buying trend for electronics and appliances is that buyers often consider multiple options before buying one. So comparison-focused content also performs well. You can do listicles or comparison-based YouTube videos to help your audience find what they need. Incorporate your affiliate links contextually as a pop-up on your video or directly link them into your blogs. This also improves click-through rates.
4. Invest in a Tech Blog and Optimize with SEO
While most people rely on visual content like videos for quick overviews or comparisons, most of the in-depth research is still done through blogs. Approximately 30% of Indians who use the internet actively read blogs. With a dedicated tech blog, you naturally attract high-intent readers actively searching for gadget reviews, comparisons, and buying guides. Don’t overlook the SEO part, as that is what will improve the overall visibility of your blog. Update your blogs with the latest data, use internal links, and add CTAs naturally.
5. Create Engaging Videos
With the prevalence of video content, it is no surprise that social media platforms like Instagram are actually shaping consumer behaviour. A Meta-commissioned survey even found that almost 80% of Indians use social media for product recommendations and pre-purchase research. As an affiliate, you could create appliance review videos, unboxings, product demos, and product comparisons featuring your links. Both short and long form videos can be impactful in getting more clicks and sales.
6. Tap into Seasonal Demand
Croma’s sales numbers surge during peak seasons for different product categories. The demand for ACs and coolers surges during the summer months, while household appliances and personal devices like smartwatches, phones, and laptops become more sought after during Diwali. You can cash in on these seasonal buying trends by promoting limited-time offers, flash sales, and high discount rates.
7. Broadcast lists, Channels, Newsletters
A dedicated community is essential for any affiliate to succeed. You can build one by creating WhatsApp broadcast lists, Telegram channels, or email newsletters to share exclusive deals, flash sales, and discounts. Make these lists curated to your audience’s needs. It’ll be easier if you segment your audience based on their interests and make different lists for each kind of audience. Over time, this direct communication will also help you build credibility.
Available Options To Promote Croma Products Under The Affiliate Program Guidelines
| Marketing Channels | Allowed |
| Text Link, Banner, Deals, Coupons, Cashback, Email (Text),
Custom Email (Text), Email (HTML), POP Traffic, Native Ads, Social Media, Facebook Ads, SEM – Generic Keyword(s), SEM – Brand + Generic Keyword(s) |
Yes |
| SEM with Brand Keyword(s) | No |
How to Track Croma Affiliate Commissions
Go to the ‘My Links’ section on your GrabCash dashboard. You should be able to see all the analytics for the links you’ve created so far.
When a purchase is made through your link, you’ll see it as ‘pending’. That means you could get paid for the sale if a customer doesn’t return the item. When the return window expires, GrabCash receives the commission amount from Croma. It will then get marked as ‘confirmed.’ This process can take up to 60 days to complete. ‘Confirmed’ amounts can be withdrawn to your bank account anytime if they’re above ₹10.
Croma Tracking and Payment Guidelines
| Tracking time or frequency | 7 days |
| Cookie Duration | 30 days |
| Web | Yes |
| Mobile Web | Yes |
| App | No |
| Deeplink | Yes |
| Multiple Conversions | Yes |
| Payment Duration | 6-8 days |
| Requirement for Payment | Only Bank Details |
| Mode of Payment | NEFT |
| Minimum Withdrawal | ₹10 |
What Can You Promote Through The Croma Affiliate Program
Croma gives you the chance to promote a wide range of consumer goods and electronics.
- Smartphones & Accessories: Croma often has the latest smartphone models from well-known brands like Samsung, Apple, OnePlus, and Xiaomi. That means affiliates can promote smartphones across a wide price range suitable for different buyer segments.
- Laptops & Tablets: With brands like Lenovo, Apple, HP, Dell, and Asus in its catalogue, Croma has options ranging from budget laptops to premium gaming and professional-grade laptops.
- Televisions & Home Entertainment: Croma also offers LED and OLED smart TVs of different sizes and brands. Besides this, they also have soundbars, home theater systems, and streaming devices.
- Cameras & Photography Equipment: Their catalogue also includes digital cameras, DSLRs, action cameras, and accessories like tripods and memory cards.
- Gaming Consoles & Accessories: From the Sony PlayStation to Xbox, their gaming range includes a plethora of items for gaming enthusiasts. You can also get accessories like gaming headsets and controllers.
- Large Appliances: Croma also has a wide variety of refrigerators, washing machines, air conditioners, and microwaves, catering to household essentials and upgrades.
- Kitchen Appliances: Croma also sells appliances for daily kitchen needs like mixer grinders, food processors, juicers, coffee makers, toasters, and induction cooktops.
- Home Appliances: You can also get vacuum cleaners, air purifiers, water purifiers, geysers, and other home appliances for everyday use at budget, mid-range, and premium prices.
- Personal Care Gadgets: Grooming essentials like hair dryers, trimmers, electric shavers, and skincare devices for men and women are also available. These usually make for popular gift items and have increased sales during festivals like Rakhi and Diwali.
- Wearables: For fitness enthusiasts and tech lovers, Croma has smartwatches and fitness bands from leading global and Indian brands like Apple, Samsung, Amazefit, and Google.
- Audio Products: For everyday users, Croma also has headphones, earphones, Bluetooth speakers, and premium sound systems.
- Computer Accessories: You can also get wired and wireless keyboards and mice, external storage devices like pendrives and memory cards, printers, and networking devices.
- Office & Stationery: Croma also has different types of printers, scanners, and other peripherals and accessories for home or office setups.
Croma Affiliate Program Commission Rate Breakdown
| Description | Croma affiliate commission rate |
| Personal gadgets, grooming essentials, home appliances, smartphones, computer peripherals, and accessories. | 3.20% |
Key Benefits of the Croma Affiliate Program
A trusted brand with widespread presence
Launched in 2006, Croma has built a strong presence in over 200 cities across the country, including Tier 2 and Tier 3 cities. With 500+ stores, they are one of the largest electronic retail chains in the country. Their online and offline presence offers buyers an easy, accessible, and seamless shopping experience. As an affiliate, this degree of brand presence and consumer trust will play a big part when it comes to conversions.
Diverse product category
With over 26,000 products across major electronics categories, Croma gives affiliates the chance to tap into a wide-ranging user base. Whether it’s the college goer looking for a big screen for his PlayStation or it’s a homemaker looking for an oven for baking, the potential customer base is spread out across ages, genders, occupations, and income segments. This diversity also increases earning opportunities for affiliates.
Bundle sales and cross-selling opportunities
Given the range of Croma’s products, affiliates can also promote multiple products as bundles. For instance, if someone is buying a 75-inch TV, they might be potentially interested in sound systems. Or someone buying an oven might consider buying a stand mixer as well. These bundles can increase overall order value, leading to increased commissions for affiliates.
High earning potential for affiliates
Croma has products ranging from earbuds under ₹500 to TVs worth well over a lakh. In most cases, the order values tend to be on the higher end with premium quality electronics, gadgets, and large appliances. This increases the earning potential for affiliates.
Seasonal demand advantage
In 2025, Croma sold 32% more water purifiers than the previous year during the monsoon. In fact, their monsoon water purifier sales account for one-third of their annual water purifier sales. Similar seasonal demand surges also happen for ACs in summer, laptops in July, iPhones in September, and home appliances in Diwali. These predictable buying trends can help affiliates strategically plan campaigns and promote in-demand products along with seasonal discounts.
Why Choose GrabCash Over Others?
Easy Setup Process
Getting started with GrabCash is easy, and you could be sharing links in as few as 5 steps. You don’t need to meet any follower count criteria or wait for account approval. Just submit your email or phone number, and you can get started.
Robust Tracking System
Track your link activity in real time with GrabCash’s analytics. From the minute a purchase is made to confirmed commission amounts, you see everything exactly when it happens in the ‘My Links’ section of your dashboard.
Telegram Automation
Your job gets even easier if you’re sharing links on Telegram. GrabCash’s Telegram automation shares a link instantly when you create it, given you’ve linked your Telegram channel to GrabCash.
Low Payout Threshold
The minimum payout threshold is just ₹10. So, you can withdraw your confirmed earnings anytime. This is especially great if you’re new to affiliate marketing or prefer frequent access to your payouts.
Affiliate Programs from India’s Top Brands All in One Place
GrabCash has over 100 brands like Lenovo and boAt, and is adding more even now. So you can promote affiliate links for multiple brands without any hassle. And you also don’t have to apply to every single program individually, like you have to do for other affiliate networks.
Frequently Asked Questions
Where can I join the Croma affiliate program?
While the official Croma affiliate program on their website is no longer accepting applications, you can still join using GrabCash.
Is there a Croma affiliate program app?
No, the program is only accessible through their website if you’re already an existing affiliate. However, if you’ve joined the Croma affiliate program through GrabCash, you can use the GrabCash app for seamless tracking and link creation.
