The Nykaa Affiliate Program is your chance to earn money every time someone shops through you. As of May 2025, affiliate marketers can earn up to 9% commission on every sale, depending on the category and user type.
With over 4,200 brands across beauty, 19 million+ yearly transacting customers, and a massive ₹11,775 crore in annual GMV from just the beauty category, Nykaa is one of India’s most trusted names in online shopping for beauty and fashion.
Add to that a 30-day cookie window, one-click tracking through GrabCash, and zero documentation to get started, and you’ve got a high-potential affiliate setup that even beginners can tap into.
Keep reading to find out how to register, promote Nykaa links smartly, and maximize your earnings in 2025.
Nykaa Affiliate Program At A Glance (with Comparison)
| Platform Name | GrabCash | Nykaa | EarnKaro | Cuelinks |
| Affiliate program type | CPS (Cost Per Sale) | CPS (Cost Per Sale) | CPS (Cost Per Sale) | CPS (Cost Per Sale) |
| Commission range for Nykaa Beauty | Up to 7.2% on every sale | Upto 8% | Up to 9% | Up to 5.04% |
| Cookie tracking duration | 30 days | NA | 30 days | 7 days |
| Tracking time | 1 hour | NA | 1 hour | 72 hours |
| Profit Confirmation | 45 days | Upto 60 days | 90 days | 45-60 days |
| Payment mode | NEFT to Bank Account / UPI | NEFT to Bank Account | NEFT to Bank Account | NEFT to Bank Account |
| Joining fee | Free | Free | Free | Free |
| Payout frequency | Monthly | 2 times a year | Daily | Monthly |
| Payout threshold | ₹10 | ₹5000 | ₹10 | ₹500 |
| Who can register | all individual legal residents of the Republic of India aged 18 or above | Residents of India above 18 and having over 5000 followers (approval depends on brand) | Residents of India above 18 | Residents of India above 18 |
All You Need To Know About The Nykaa Affiliate Program
Nykaa has over 7,000 affiliate marketers across India who promote products from over 4500 brands. We break down every aspect of NAP in this section. Let’s have a look.
Nykaa Affiliate Program Registration (Step-by-Step Guide)
Follow these simple steps to join Nykaa’s affiliate program and start earning within minutes.
Step 1: Visit the GrabCash website and click on the blue login button at the top right corner of the screen.
Step 2: Enter the necessary details like your name, contact number, email address and assign a password to your account. Once done, click on the “continue” button.
Step 3: Visit the Nykaa website and search for the products you want to promote. Copy the product’s link from the URL box of the browser and paste it into the affiliate link generator.
Step 4: Grabash will then give you a shortened affiliate URL for your product that can be easily shared and tracked in the future.
Step 5: Share that URL with your audience and start earning after they make a purchase.
Ways To Promote Nykaa Affiliate Links
Nykaa affiliate links are mostly promoted through social media. Our affiliates have created a steady flow of income through WhatsApp channels, Instagram and even Pinterest boards!
But those are not the only ways. Here is a breakdown of other channels by which you can get multiple Nykaa conversions daily!
- WhatsApp Groups and Telegram Channels = Goldmine
Everyone loves a good beauty deal. Share Nykaa product links in WhatsApp groups (friends, fam, school batchmates, college alumni) and Telegram deal channels.
Market your channel and post messages like “Got a ₹500 lipstick selling for ₹199? That’s your cue.” on that channel at regular intervals. Don’t forget to use emojis 🛍️
People will click when it looks like a steal!
- Instagram Reels, Stories, and Beauty Hauls
Beauty content performs. Create short reels showing swatches, skincare routines, or “Top 5 under ₹300” kind of content. Plug your link in bio or swipe-up stories (if eligible). Don’t wait to become an influencer. Even 500 followers can convert if your content is helpful and real.
Image source: Vedika Mehta on Instagram.
- YouTube Reviews & Shorts (Low Effort, Big Returns)
You don’t need a fancy camera. Just shoot from your phone—review lipsticks, demo a face wash, or compare serums. Add affiliate links in the description. Nykaa’s beauty audience actively looks for reviews before buying. Be that person who answers their questions.
Image credits: Chetali Chadha on YouTube.
- Blogs Work in 2025 As Well
WordPress, Blogger, or even a basic Notion page can work. Start writing “Top 10 Lipsticks under ₹500” or “Best Nykaa Offers in May.” SEO takes time, but your links stay alive forever. One blog can keep earning passively if it ranks well. - Participate in Facebook Groups (But Don’t Spam)
Join Indian beauty, skincare, and shopping groups. People are always asking for recommendations, drop yours with your affiliate link (when allowed). Be useful, not salesy. If someone’s asking “Best kajal under ₹200?”, that’s your window. - Pinterest Boards for Product Curation
Pinterest might not be the first thing you think of, but it’s underrated. Curate Nykaa wishlists, product roundups, or “festive glam looks” with pins that link back to your affiliate URLs. Especially useful for skincare, makeup combos, and seasonal content. - Make Google Docs/Sheets Look Like Magic
For close circles or college networks, compile deals or personal recommendations in a Google Sheet—title, price, offer, your link. Keep it simple. Share the link in group chats. Low-tech, but works surprisingly well.
Available Options To Promote Nykaa Products Under The Affiliate Program Guidelines
| Marketing Channels | Allowed |
| Text Link, Banner, Deals, Coupons, Cashback, Email (Text), Custom Email (Text), Email (HTML), POP Traffic, Native Ads, Social Media, Facebook Ads, SEM – Generic Keyword(s), SEM – Brand + Generic Keyword(s) | Yes |
| SEM with Brand Keyword(s) | No |
Nykaa Affiliate Program Commission Rates (For New And Existing Users)
Nykaa has two categories in its affiliate program. The first is Nykaa Beauty, which primarily focuses on beauty and personal care products, including makeup, skincare, hair care, and fragrances, and the other is Nykaa Fashion, which specializes in clothing, shoes, and accessories.
When you sign up for the Nykaa affiliate program through GrabCash, you get access to both programs, the only difference is in the commission rates.
We have broken down the commission rates for both sections in the tables below for easier understanding.
Nykaa Beauty Commission Rate
| User Type | Commission / Profit Rate |
| New User | Up to 7.2% |
| Old User | Up to 3.50% |
Nykaa Fashion Commission Rate
| User Type | Commission / Profit Rate |
| New User | 6.5% to 9% |
| Old User | Up to 3.25% |
How Nykaa’s Tracking and Commission Process Works
After you create and share your Nykaa affiliate link using GrabCash, you can track its performance within 1 hour in the “My Links” section. This section shows useful data like how many clicks your link received, how many purchases were made through it, and the total profit you’ve earned.
Once a sale is made through your link, the commission is marked as pending. GrabCash waits to receive the actual commission from Nykaa before confirming your earnings. This process can take up to 45 days, depending on the retailer’s confirmation and return/cancellation policies. Read the complete terms and conditions of Nykaa’s affiliate program.
When the commission is received and verified, your profit gets updated to approved. You can withdraw your earnings once you reach the minimum payout amount of ₹10.
Know The Tracking and Payment Guidelines For Nykaa
| Tracking time or frequency | Less Than 1 Hour |
| Cookie Duration | 30 days |
| Web | Yes |
| Mobile Web | Yes |
| App | No |
| Deeplink | Yes |
| Multiple Conversions | Yes |
| Payment Duration | 6-8 days |
| Requirement for Payment | Only Bank Details |
| Mode of Payment | NEFT |
| Minimum Withdrawal | ₹10 |
The Nykaa Affiliate Program Is Worth It
Let us give you all the fact-based reasons to go all out for the Nykaa affiliate program in 2025.
Nykaa Has Over 7000 Active Affiliate Marketers
The Nykaa affiliate program has over 7000 members. Imagine serving a Nation of billions! If you divide the number of NAP members by the total online shopping population of India, it is a huge market!
Nykaa Is a Trusted Brand In India
Nykaa has been around for over ten years and is now a publicly listed company. People trust the brand, not just as an online shopping platform but also as an investment in the stock market. As Nykaa continues to grow over time, its user base will also grow, creating more earning opportunities for affiliate marketers.
Nykaa Has Over 4500 Brands Across Various Categories
As a Nykaa affiliate marketer, you get to promote products from over 4500 brands. These brands span from the beauty and makeup sector to clothing and accessories. Meaning more variety to cater a wider audience.
Nykaa Has A Large Gross Merchandise Volume
Nykaa’s beauty and personal care section crossed the milestone of $1 billion or ₹11,775 crore in GMV during the entire fiscal FY25, reporting a growth of 30 % year-on-year. Nykaa Fashion GMV reached ₹3,804 crores and witnessed a growth of 12% YoY in FY2025 .
Image source: Nykaa Investor Relations Presentation.
Looking at these numbers, its very easy for anyone to understand why the Nykaa affiliate program is worth the while!
Nykaa Has Over 19 Million Annual Unique Transacting Customers
Nykaa presently has a customer base of 42 million people. 19 million people have purchased from Nykaa in just the last year, which is a 23% growth from the previous year. As an affiliate marketer, you already have over 19 million people buying through Nykaa, which is already a huge advantage to begin with.
Why Choose GrabCash For The Nykaa Affiliate Program Registration
GrabCash lets you access the Nykaa affiliate program within a few minutes, with just a few clicks. Along with the commissions, there’s also special rewards waiting for you after you hit certain milestones. Let us show you how GrabCash should be your top choice when it comes to NAP.
Highest Possible Commission Rates At Nykaa
GrabCash offers some of the best commission rates in the industry. We make sure you get the maximum earnings for every successful order, so you’re earning more for the same effort compared to other platforms.
Beginner Friendly Program
If you’re joining NAP, Nykaa’s own affiliate program, you need to have at least 5000 followers and have significant organic traffic regularly. You also need to wait for your account to get approved by Nykaa’s team. This can take up to two weeks.
For a beginner, especially the ones barely starting out, meeting these criteria can be a challenge. But if you’re joining through GrabCash, you don’t need any of these things. Your account gets registered instantly and you can start sharing links right after.
Promote High-Converting Fashion Deals from Trusted Brands
GrabCash gives you access to Nykaa’s most in-demand offers across top brands like Levi’s, H&M, Puma, and more. People already trust and search for these brands, which means your shared links have a much higher chance of converting into real orders.
Earn Real Commission, Withdrawable to Bank Accounts
Every confirmed sale earns you real commission that you can transfer straight to your bank account. As simple and transparent as it can be!
Low Payout Threshold = Faster Earnings
With a minimum payout of just ₹10, you don’t need to wait weeks or generate huge sales to cash out. Even a few orders can get you started with real earnings quickly.
No Documents Required to Start
Unlike other platforms that ask for blogs or registration papers, GrabCash lets anyone start promoting right away. Whether you’re a student, a homemaker, or just someone looking to earn extra income, it’s built to be accessible.
Access to Multiple Affiliate Programs in One Place
GrabCash doesn’t limit you to Nykaa. You also get access to other top-paying programs like Ajio, Flipkart, FirstCry, and more. It’s a one-stop shop for anyone looking to build steady affiliate income.
Frequently Asked Questions About the Nykaa Affiliate Program
How to register for the Nykaa affiliate program?
Follow these simple steps to join the Nykaa affiliate program.
- Open the GrabCash website and make an account.
- Search for “Nykaa” in the search box.
- Open the merchant page and find the “generate link” option.
- Go to the product page on Nykaa.com that you want to promote and copy the URL.
- Paste the URL in the GrabCash link generator and get your affiliate link within seconds.
- Promote, track, and earn through the link.
How much are Nykaa affiliate marketers able to earn?
An average Nykaa affiliate marketer is able to make 15k to 20k. The earning potential is limitless; it all depends on the efforts taken.
