In recent years, the real estate sector in India has played a significant part in driving India’s GDP growth. By 2030, the real estate market is expected to reach $1 trillion.
This growth can be attributed to sustained economic growth, rapid urbanization, increased demand for housing, and, of course, a rise in aspirational values.
In today’s internet era, 97% of home buyers begin their journey with online searches. Because of this, most real estate companies are also shifting their focus to digital channels like social media for sourcing leads and increasing brand awareness. A recent survey revealed that companies were willing to spend over 40% of their marketing budget on these channels.
This creates unique opportunities for affiliate marketers to tap into. Real estate affiliate marketing, depending on the type and offerings of specific affiliate programs, is a highly lucrative niche.
How Do Real Estate Affiliate Programs Work?
Real estate affiliate programs are offered by property developers, real estate listing websites, real estate-related software companies and financial institutions. These programs may promote products and services ranging from property listings to property management solutions to property loans.
Regardless of the offerings, the process is more or less the same. It involves signing up to a platform, getting your very own affiliate link, and sharing it on your preferred platforms. You earn commissions according to the number of referrals or actions completed through your link.
Types of Real Estate Affiliate Programs in India
Most real estate affiliate programs let you earn by promoting properties or property-related products and services. The most popular affiliate program types include:
- Commission-Based on Property Sale or Booking: Affiliates earn a fixed amount or a percentage commission per property sale or booking made with their referral.
- Referral or Lead Generation: Commissions are given for generating qualified leads through sign-ups.
- Advertising or Promotion Package Commissions: Affiliates can promote advertising services offered by real estate companies and earn when someone buys a service through their link.
- Software and SaaS Affiliate Programs: Commissions are given for promoting real estate-related software or property management platforms.
Best Real Estate Affiliate Programs in India
Let’s take a look at some of the best real estate affiliate programs in India today.
1. Bharat Nirman Limited
Established in 2011, Bharat Nirman Limited is a real estate developer based out of Telangana and Andhra Pradesh. Their projects include open plot ventures, farm lands, apartments, gated communities, and commercial spaces in and around Hyderabad. They position their offerings as primarily investment-focused, which is why, as an affiliate, you can promote their projects along the lines of long-term gains.
At times, Bharat Nirman Ltd also runs special offers and promotions for festivals and other special occasions.
Bharat Nirman Limited affiliate program details:
Commission:
- 5% of the total sale amount for property sales
- ₹10 per valid website visit
- ₹5000 – ₹25000 fixed commission per month, depending on monthly website traffic numbers
Payout Frequency: Monthly
Pay Out Threshold: ₹1000
Payment Mode: NEFT/RTGS
Joining Fee: None
2. NoBroker
Established in 2013, NoBroker was founded by 3 IITians, Akhil Gupta, Amit Kumar Agarwal, and Saurabh Garg. It started as a real estate platform that helps users buy, sell, rent, and manage properties without going through any middlemen or brokers. Today, they have included home services like packers and movers, rental agreements, property management and even financial services like home loans and insurance through partners.
NoBroker’s Ambassador Club lets users upload property leads and earn commissions for valid listings once they are published on NoBroker. All you have to do is provide images of a property that is being rented out and provide the owner’s details. You can also just upload the image of a ‘to let’ sign with a contact number, if you can’t provide property images.
Commission: Fixed amount per published property or service + incentives
- ₹150 for independent and standalone properties
- ₹500 for apartments
- 5% of the total order value on home services
Payout Frequency: Weekly
Pay Out Threshold: None
Payment Mode: Bank Transfer/UPI
Joining Fee: None
3. Magicbricks
One of the biggest players in the Indian property portal scene, Magicbricks, at one point had 40% of market share in terms of website visits. A subsidiary of the Times Group, it was launched in 2006. Magicbricks’ primary offering is its online property listing portal that connects buyers, sellers, renters, landlords, brokers, and developers.
Magicbricks has a share and earn program where you can share a property owner’s details and get paid for it once the lead is verified. However, there’s a cap on the earnings at ₹250 per month.
Magicbricks share & earn program details:
Commission: ₹250 cashback per lead
Payout Frequency: Monthly
Pay Out Threshold: None
Payment Mode: Paytm/UPI
Joining Fee: None
4. 99acres
Founded in 2005, 99acres is another significant player in the real estate niche. With 12.8 million monthly visitors, it is the most visited real estate website in India. Its offerings include residential and commercial property listings, shared rentals, co-living and co-working options and even listings of upcoming real estate developments.
99acres has a Review & Earn program that lets users earn by reviewing properties and neighbourhoods. You can upload genuine reviews of societies and localities, and once approved, you can get cashback through Paytm.
99acres affiliate program details:
Commission: ₹300 cashback per approved review
Payout Frequency: 10 days after the review is published
Pay Out Threshold: None
Payment Mode: Paytm
Joining Fee: None
5. Nestaway
Nestaway is a home-rental marketplace. Their services focus on managed rentals and co-living apartments. As of 2025, they have also added buying and selling properties to their offerings.
Nestaway has two kinds of referral programs, for referring tenants and owners.
For owner referrals, you have to share owner details and once approved, you can receive the amount in your account within 7 days after the owner signs the agreement with Nestaway.
For tenant referrals, credits are given only after the tenant completes 30 days of stay on a Nestaway property. Also, in case of tenant referrals, both the referrer and the referee receive ₹2500 worth of credits.
You cannot encash these credits, but rather use them on your Nestaway dashboard for invoices. You can use up to 95% of the credits at a time.
Nestaway affiliate program details:
Commission:
- ₹1000 per approved owner referral
- ₹2500 credits per confirmed tenant referral
Payout Frequency: 4 weeks
Pay Out Threshold: None
Payment Mode: UPI/ Nestaway credits
Joining Fee: None
6. Housing Man
Housing Man is an online platform that connects buyers to brokers and builders. They list a wide range of properties, including ready-to-move-in homes, plots, and properties from RERA-registered builders. Their collaborations with reputed developers like JLL allow them to list properties with unique discounts that can be a good deal for property buyers.
Housing Man’s referral program allows you to earn a referral fee of up to ₹50,000 along with vouchers.
Housing Man affiliate program details:
Commission: ₹50000 per booking + ₹5000 instant gift voucher
Payout Frequency: After your referee confirms a booking and pays
Pay Out Threshold: None
Payment Mode: Bank Transfer
Joining Fee: None
7. PropertyHome
PropertyHome is a prominent real estate company and online property portal with an established presence in the NCR (National Capital Region). It was founded in 2012 by Shri Raj Singh Jakhar. The online portal offers real estate services, including buying, selling, and renting properties. PropertyHome partners with developers and construction companies to provide both ready-to-move and under-construction projects to potential home buyers. The portal also allows users to post property ads for sale or rent and access real estate-related articles and news.
To sign up for PropertyHome’s affiliate program, you must register with them as a user first. Then, as an affiliate, you can promote their advertising packs to property owners. You will get access to a personalized dashboard for tracking earnings, impressions, creatives, and sales.
PropertyHome affiliate program details:
Commission: 7-15 % of the sale price of the chosen advertising pack
Payout Frequency: Unspecified
Pay Out Threshold: None
Payment Mode: Bank Transfer
Joining Fee: Not Applicable
8. Marathon Group
With an illustrious history of 56 years, Marathon Group has delivered over 100 projects across Mumbai. Set up in 1969 by Ramniklal Shah, the real estate group has delivered townships, affordable housing options, luxury residential projects, commercial and IT spaces, and retail projects. One of their most notable projects includes Monte South in Byculla, which won the ‘Best Luxury Project of the Year’ Award in 2023.
Marathon Group’s referral program needs you to be an existing Marathon customer. You could either be a property owner or tenant, work at one of their commercial properties or even have visited a property in the past year. To register, you have to fill out a referral form and email your referee details. Your referees can also reach out directly, mentioning you as a referrer.
Marathon Group affiliate program details:
Commission: 1% of property value per booking (for property owners) / ₹5000 voucher (for tenants and visitors)
Payout Frequency: After your referee confirms a booking and pays
Pay Out Threshold: None
Payment Mode: Bank Transfer
Joining Fee: Not Applicable
Bonus Pick: IDFC MyFIRST Partner
IDFC FIRST Bank provides different kinds of loans, including home loans and loans against property. Affiliates can sign up on the MyFIRST Partner App and become a loan partner. For every loan taken through their link, the bank will provide a fixed percentage of the loan amount to the affiliates. Although the program facilitates earnings through various loan types, real estate-specific loans can be a great option for beginner affiliates who are still figuring out the niche.
IDFC MyFIRST Partner details:
Commission: 1.5% of disbursed loan amount
Payout Frequency: Weekly
Pay Out Threshold: None
Payment Mode: Bank Transfer
Joining Fee: None
Tips to Promote Real Estate Affiliate Links
Real estate is both a high-value and high-risk decision for buyers. There’s a financial risk and an emotional vulnerability. Most people put their life savings into buying property. So to connect with them it takes more than just surface-level marketing. You should focus on building trust and offering genuine value. That’s the only way your audience will take your recommendations seriously.
Here’s what you can do to actually resonate with your audience:
- Emphasize your credibility: The average Indian doesn’t really know much about real estate. So you can use your knowledge of market trends, legal processes, and financing options to help buyers understand their decisions better.
- Focus on educating your audience: Consider adding value by covering niche real estate topics. You can provide in-depth guidance on choosing properties, managing financing, handling legal requirements, and understanding buyer protection acts.
- Encourage informed decision-making: Guide buyers into understanding what can impact a property’s value. Discuss factors like location, infrastructure, resale potential, and even the credibility of the builder.
- Build personal engagement: Connect with your audience on a personal note. From replying to messages and comments to offering direct consultation, be there to guide them along the process.
- Encourage questions: Let your audience ask questions. Participate in open discussions on your platforms. This will help to foster community trust.
- Maintain transparency: Clearly disclose your affiliate ties beforehand. Show your audience that honesty and ethics are important to you.
- Highlight long-term value: Most people buy real estate as a wealth-building prospect. So you can also discuss how to identify the role of a property as a long-term asset.
FAQs
How to earn from real estate affiliate programs?
The exact way to earn from a real estate affiliate program differs from company to company. Websites that help find rentals or list buying and selling properties offer commissions for tasks like sign-ups and reviews. Sometimes, affiliate programs from property developers can include commissions for website visits, sign-ups, calls, property bookings, and even fixed monthly commissions for driving website traffic and sales.
Which is the best real estate affiliate program in India?
Some of the best real estate affiliate programs in India include 99acres, NoBroker, and NestAway. Some regional developers like PropertyHome in NCR, Salarpuria Group in Kolkata, and Prestige Group in Hyderabad also offer high commission rates for referrals.
What marketing channels are effective for promoting real estate affiliate links?
The most effective channels you can use are blogs, social media, YouTube, WhatsApp, email newsletters, and property-focused websites.
Can I join a real estate affiliate program?
Usually, anyone with a website, blog, or substantial social following can join. But some programs can have conditions like you have to be an existing customer or have a minimum traffic/follower benchmark to qualify.
How to track real estate affiliate links?
Some platforms like NoBroker give you a dashboard to track your earnings. Other companies simply collect your information, and when a referral mentions you, you are notified by the company directly.
