8 Best Real Estate Affiliate Programs in India

Real estate affiliate programs in India let you earn commissions by referring property buyers, renters, or leads to platforms like NoBroker, 99acres, and Magicbricks, without owning or selling any property yourself.

In recent years, the real estate sector in India has played a significant part in driving India’s GDP growth. By 2030, the real estate market is expected to reach $1 trillion.

This growth can be attributed to sustained economic growth, rapid urbanization, increased demand for housing, and, of course, a rise in aspirational values.

In today’s internet era, 97% of home buyers begin their journey with online searches. Because of this, most real estate companies are also shifting their focus to digital channels like social media for sourcing leads and increasing brand awareness. A recent survey revealed that companies were willing to spend over 40% of their marketing budget on these channels.

This creates unique opportunities for affiliate marketers to tap into. Real estate affiliate marketing, depending on the type and offerings of specific affiliate programs, is a highly lucrative niche.

How Do Real Estate Affiliate Programs Work?

Real estate affiliate programs are offered by property developers, real estate listing websites, real estate-related software companies, and financial institutions. These programs may promote products and services ranging from property listings to property management solutions to property loans.

Regardless of the offerings, the process is more or less the same. It involves signing up to a platform, getting your very own affiliate link, and sharing it on your preferred platforms. You earn commissions according to the number of referrals or actions completed through your link.

Types of Real Estate Affiliate Programs in India

Most real estate affiliate programs let you earn by promoting properties or property-related products and services. The most popular affiliate program types include:

• Commission-Based on Property Sale or Booking: Affiliates earn a fixed amount or a percentage commission per property sale or booking made with their referral.
• Referral or Lead Generation: Commissions are given for generating qualified leads through sign-ups.
• Advertising or Promotion Package Commissions: Affiliates can promote advertising services offered by real estate companies and earn when someone buys a service through their link.
• Software and SaaS Affiliate Programs: Commissions are given for promoting real estate-related software or property management platforms.

Quick Comparison: All 8 Programs at a Glance

Best Real Estate Affiliate Programs in India

Let’s take a look at some of the best real estate affiliate programs in India today.

1. Bharat Nirman Limited

Best for: Affiliates with an audience in Telangana, Andhra Pradesh, or the greater Hyderabad region interested in property investment.

Established in 2011, Bharat Nirman Limited is a real estate developer based in Telangana and Andhra Pradesh. Their projects include open plot ventures, farm lands, apartments, gated communities, and commercial spaces in and around Hyderabad. They position their offerings as primarily investment-focused, which is why, as an affiliate, you can promote their projects along the lines of long-term gains.

At times, Bharat Nirman Ltd also runs special offers and promotions for festivals and other special occasions.

Bharat Nirman Limited affiliate program details:

Commission: 

• 5% of the total sale amount for property sales
• ₹10 per valid website visit
• ₹5000 – ₹25000 fixed commission per month, depending on monthly website traffic numbers

Payout Frequency: Monthly

Pay Out Threshold: ₹1000

Payment Mode: NEFT/RTGS

Joining Fee: None

2. NoBroker

Best for: Affiliates in metro cities targeting urban renters, landlords, or people relocating for work.

Established in 2013, NoBroker was founded by 3 IITians, Akhil Gupta, Amit Kumar Agarwal, and Saurabh Garg. It started as a real estate platform that helps users buy, sell, rent, and manage properties without going through any middlemen or brokers. Today, they have included home services like packers and movers, rental agreements, property management and even financial services like home loans and insurance through partners.

NoBroker’s Ambassador Club lets users upload property leads and earn commissions for valid listings once they are published on NoBroker. All you have to do is provide images of a property that is being rented out and provide the owner’s details. You can also just upload the image of a ‘to let’ sign with a contact number, if you can’t provide property images.

Commission: Fixed amount per published property or service + incentives

• ₹150 for independent and standalone properties
• ₹500 for apartments
• 5% of the total order value on home services

Payout Frequency: Weekly

Pay Out Threshold: None

Payment Mode: Bank Transfer/UPI

Joining Fee: None

3. Magicbricks

Best for: Casual users who occasionally share property leads and want a small cashback reward.

One of the biggest players in the Indian property portal scene, Magicbricks, at one point had 40% of market share in terms of website visits. A subsidiary of the Times Group, it was launched in 2006. Magicbricks’ primary offering is its online property listing portal that connects buyers, sellers, renters, landlords, brokers, and developers.

Magicbricks has a share and earn program where you can share a property owner’s details and get paid for it once the lead is verified. However, there’s a cap on the earnings at ₹250 per month.

Magicbricks share & earn program details:

Commission: ₹250 cashback per lead

Payout Frequency: Monthly

Pay Out Threshold: None

Payment Mode: Paytm/UPI

Joining Fee: None

4. 99acres

Best for: Affiliates who live in or know specific residential societies and localities well enough to write genuine property reviews.

Founded in 2005, 99acres is another significant player in the real estate niche. With 12.8 million monthly visitors, it is the most visited real estate website in India. Its offerings include residential and commercial property listings, shared rentals, co-living and co-working options and even listings of upcoming real estate developments.

99acres has a Review & Earn program that lets users earn by reviewing properties and neighbourhoods. You can upload genuine reviews of societies and localities, and once approved, you can get cashback through Paytm.

99acres affiliate program details:

Commission: ₹300 cashback per approved review

Payout Frequency: 10 days after the review is published

Pay Out Threshold: None

Payment Mode: Paytm

Joining Fee: None

Also read: How To Earn Rs. 1000 Per Day Online Without Investment

5. Nestaway

Best for: Affiliates targeting the rental market, particularly people relocating for work or college in metro cities.

Nestaway is a home-rental marketplace. Their services focus on managed rentals and co-living apartments. As of 2025, they have also added buying and selling properties to their offerings.

Nestaway has two kinds of referral programs, for referring tenants and owners.

For owner referrals, you have to share owner details and once approved, you can receive the amount in your account within 7 days after the owner signs the agreement with Nestaway.

For tenant referrals, credits are given only after the tenant completes 30 days of stay on a Nestaway property. Also, in case of tenant referrals, both the referrer and the referee receive ₹2500 worth of credits.

You cannot encash these credits, but rather use them on your Nestaway dashboard for invoices. You can use up to 95% of the credits at a time.

Nestaway affiliate program details:

Commission: 

• ₹1000 per approved owner referral
• ₹2500 credits per confirmed tenant referral

Payout Frequency: 4 weeks

Pay Out Threshold: None

Payment Mode: UPI/ Nestaway credits

Joining Fee: None

6. Housing Man

Best for: Affiliates with an audience of serious property buyers, particularly in markets where JLL-listed or RERA-registered developers are active.

Housing Man is an online platform that connects buyers to brokers and builders. They list a wide range of properties, including ready-to-move-in homes, plots, and properties from RERA-registered builders. Their collaborations with reputed developers like JLL allow them to list properties with unique discounts that can be a good deal for property buyers.

Housing Man’s referral program allows you to earn a referral fee of up to ₹50,000 along with vouchers.

Housing Man affiliate program details:

Commission: ₹50000 per booking + ₹5000 instant gift voucher

Payout Frequency: After your referee confirms a booking and pays

Pay Out Threshold: None

Payment Mode: Bank Transfer

Joining Fee: None

7. PropertyHome

Best for: Affiliates targeting NCR (Delhi-NCR) property owners who want to list or advertise their properties.

PropertyHome is a prominent real estate company and online property portal with an established presence in the NCR (National Capital Region). It was founded in 2012 by Shri Raj Singh Jakhar. The online portal offers real estate services, including buying, selling, and renting properties. PropertyHome partners with developers and construction companies to provide both ready-to-move and under-construction projects to potential home buyers. The portal also allows users to post property ads for sale or rent and access real estate-related articles and news.

To sign up for PropertyHome’s affiliate program, you must register with them as a user first. Then, as an affiliate, you can promote their advertising packs to property owners. You will get access to a personalized dashboard for tracking earnings, impressions, creatives, and sales.

PropertyHome affiliate program details:

Commission: 7-15 % of the sale price of the chosen advertising pack

Payout Frequency: Unspecified

Pay Out Threshold: None

Payment Mode: Bank Transfer

Joining Fee: Not Applicable

8. Marathon Group

Best for: Existing Marathon property owners in Mumbai with a network of buyers interested in premium residential projects.

With an illustrious history of 56 years, Marathon Group has delivered over 100 projects across Mumbai. Set up in 1969 by Ramniklal Shah, the real estate group has delivered townships, affordable housing options, luxury residential projects, commercial and IT spaces, and retail projects. One of their most notable projects includes Monte South in Byculla, which won the ‘Best Luxury Project of the Year’ Award in 2023.

Marathon Group’s referral program needs you to be an existing Marathon customer. You could either be a property owner or tenant, work at one of their commercial properties or even have visited a property in the past year. To register, you have to fill out a referral form and email your referee details. Your referees can also reach out directly, mentioning you as a referrer.

Marathon Group affiliate program details:

Commission: 1% of property value per booking (for property owners) / ₹5000 voucher (for tenants and visitors)

Payout Frequency: After your referee confirms a booking and pays

Pay Out Threshold: None

Payment Mode: Bank Transfer

Joining Fee: Not Applicable

Also read: How to Join Affiliate Programs in India

Bonus Pick: IDFC MyFIRST Partner

Best for: Affiliates targeting first-time home buyers or people actively exploring home loans. This is particularly useful if your audience is in the research phase rather than the buying phase.

IDFC FIRST Bank provides different kinds of loans, including home loans and loans against property. Affiliates can sign up on the MyFIRST Partner App and become a loan partner. For every loan taken through their link, the bank will provide a fixed percentage of the loan amount to the affiliates. Although the program facilitates earnings through various loan types, real estate-specific loans can be a great option for beginner affiliates who are still figuring out the niche.

IDFC MyFIRST Partner details:

Commission: 1.5% of disbursed loan amount

Payout Frequency: Weekly

Pay Out Threshold: None

Payment Mode: Bank Transfer

Joining Fee: None

Which Real Estate Affiliate Program Is Right for You?

Tips to Promote Real Estate Affiliate Links

Real estate is both a high-value and high-risk decision for buyers. There’s a financial risk and an emotional vulnerability. Most people put their life savings into buying property. So to connect with them, it takes more than just surface-level marketing. You should focus on building trust and offering genuine value. That’s the only way your audience will take your recommendations seriously.

Here’s what you can do to actually resonate with your audience:

• Emphasize your credibility: The average Indian doesn’t really know much about real estate. So you can use your knowledge of market trends, legal processes, and financing options to help buyers understand their decisions better.
• Focus on educating your audience: Consider adding value by covering niche real estate topics. You can provide in-depth guidance on choosing properties, managing financing, handling legal requirements, and understanding buyer protection acts.
• Encourage informed decision-making: Guide buyers into understanding what can impact a property’s value. Discuss factors like location, infrastructure, resale potential, and even the credibility of the builder.
• Build personal engagement: Connect with your audience on a personal note. From replying to messages and comments to offering direct consultation, be there to guide them along the process.
• Encourage questions: Let your audience ask questions. Participate in open discussions on your platforms. This will help to foster community trust.
• Maintain transparency: Clearly disclose your affiliate ties beforehand. Show your audience that honesty and ethics are important to you.
• Highlight long-term value: Most people buy real estate as a wealth-building prospect. So you can also discuss how to identify the role of a property as a long-term asset.

Best Channels to Promote Real Estate Affiliate Links in India

FAQs

How to earn from real estate affiliate programs?

The exact way to earn from a real estate affiliate program differs from company to company. Websites that help find rentals or list buying and selling properties offer commissions for tasks like sign-ups and reviews. Sometimes, affiliate programs from property developers can include commissions for website visits, sign-ups, calls, property bookings, and even fixed monthly commissions for driving website traffic and sales.

Which is the best real estate affiliate program in India?

Some of the best real estate affiliate programs in India include 99acres, NoBroker, and NestAway. Some regional developers like PropertyHome in NCR, Salarpuria Group in Kolkata, and Prestige Group in Hyderabad also offer high commission rates for referrals.

What marketing channels are effective for promoting real estate affiliate links?

The most effective channels you can use are blogs, social media, YouTube, WhatsApp, email newsletters, and property-focused websites.

Can I join a real estate affiliate program?

Usually, anyone with a website, blog, or substantial social following can join. But some programs can have conditions like you have to be an existing customer or have a minimum traffic/follower benchmark to qualify.

How to track real estate affiliate links?

Some platforms, like NoBroker, give you a dashboard to track your earnings. Other companies simply collect your information, and when a referral mentions you, you are notified by the company directly.

How much can I realistically earn from real estate affiliate programs in India?

It varies widely. Lead-gen programs (NoBroker, 99acres) can earn you ₹2,000 to ₹10,000/month with consistent effort. High-value referral programs (Housing Man, Marathon Group) can yield ₹50,000+ per successful booking, but conversions are rarer since they require actual property purchases.

Is real estate affiliate marketing worth it for beginners in India?

Yes, especially through low-barrier programs like NoBroker and 99acres that don’t require an existing audience or website. For beginners, start with lead-gen programs to build familiarity, then layer in high-ticket developer referral programs once your audience trusts your property recommendations.