Best Affiliate Programs in India

Want to start affiliate marketing but don’t know where to start? Don’t worry, we’ve got you! The global affiliate marketing industry is worth almost $16 billion, with India spending an estimated 420+ million USD on affiliate marketing. These numbers show that affiliate marketing can be a lucrative income stream for many Indians. Moreover, there are plenty of affiliate programs in India that you can be a part of and earn good money. In this blog, we will talk about the best affiliate programs in India that you can join.

What is Affiliate Marketing?

Affiliate marketing is a performance-based marketing model where merchants/brands pay marketers for promoting their product links based on specific activities. For example, if you are an affiliate marketer, you can promote the affiliate link on various platforms and get paid when someone purchases the products through your link. Affiliate marketing is as easy as 👇

What are the Types of Affiliate Marketing?

Primarily, there are three different types of affiliate marketing. We have provided a brief explanation below:

1. In unattached affiliate marketing, you promote products without having any personal connection to the brand or any expertise in the field.
2. Related affiliate marketing is when you promote products that are relevant to your audience.
3. Involved affiliate marketing is when you genuinely believe in the brand/product and promote it.

What is an Affiliate Marketing Program?

An affiliate marketing program is a system or program where a brand (merchant) encourages you to share its product links across various platforms to promote its offerings, and in return, you earn a commission for each successful referral. Many brands, such as Nykaa, Ajio, and Flipkart, offer highly rewarding affiliate programs that you can join. We’ll also walk you through some popular affiliate programs available in India.

How Does Affiliate Marketing Work?

Companies usually partner with affiliates because they want to reach their target audience and increase sales. Here’s how it works:

• The merchant/brand lists its products on an affiliate network.
• The affiliate network provides unique links that track sales for affiliates.
• The affiliate shares the unique links and brings in the traffic.
• Buyers click on the links you shared and make a purchase.
• The affiliate network records the sales and pays you the commission.

When the brand makes the sale, you earn more money. The key is to market the affiliate links and the brand so that buyers click the “Buy now” button. The more profit you bring into the brand, the more you earn!

Brief Introduction to Affiliate Marketing in India

Companies in India are realizing the value of affiliate marketing; that’s why they are spending around 10-12% of their digital marketing spending on affiliate marketing. With the rising growth of e-commerce, high smartphone penetration, and strong digital infrastructure, there is a huge scope for affiliate marketing in this country. In IAMAiI’s interaction with various BFSI, entertainment, and travel companies, it concluded that companies are willing to spend on affiliate marketing and increase their budget towards it. New emerging niches in India, such as gaming, EdTech, and online services, offer significant opportunities for affiliates to diversify their efforts.

Easy Steps to Start Affiliate Marketing 

Affiliate marketing is the best way to create passive income without selling your own product. You just have to follow these easy steps to get started:

• Pick a niche you are passionate about. Your goal is to find a niche whose target audience is underserved and fill that gap.
• Build a loyal audience base on a platform/channel where your target audience is most active.
• Select affiliate programs or become part of affiliate networks. (We will talk about this in detail later.)
• Share content with your affiliate links to promote them to your audience.
• Earn commission every time the audience takes an action using your affiliate link.

15 Best Affiliate Programs in India

There are plenty of affiliate programs in India that you can participate in. We have created a comprehensive list of the main options to make things easier for you.

E-commerce Affiliate Programs in India

• Amazon Associates

Amazon Associates is one of the largest affiliate programs in the world. It allows content creators and bloggers to earn commissions by promoting millions of products listed on Amazon.in. Affiliates can earn up to 10% in fees from qualifying purchases.

How to Join Amazon Associates

• To join, you need an active website, blog, YouTube channel, or social media account with original content and some audience engagement.
• Sign up on the Amazon Associates website.
• Add your platform details, explain your traffic sources, and provide payment and tax information.

More Details on Amazon Associates Program

• Flipkart Affiliate Program

The Flipkart Affiliate Program is a leading affiliate marketing initiative in India. It is a great way for you to earn commissions by promoting Flipkart products through unique affiliate links. You can earn up to 12% commission every time a user clicks on your affiliate link.

How to Join the Flipkart Affiliate Program

• Flipkart has paused registration for its affiliate program since 2018.
• However, if you want to promote Flipkart products, you can join GrabCash and earn up to 4.8% commission.

More Details on Flipkart Affiliate Program

• Nykaa Affiliate Program

Nykaa has an affiliate program with a network of 7000 affiliate partners. You can become a part of this program easily. You just need to have a minimum of 5000 followers as a beauty content creator.

How to Join the Nykaa Affiliate Program

• Visit the Nykaa affiliate website. 
• Create an account.
• Fill in your information: add social media links, email ID, and password.
• Add your payment details.
• Once you are verified by Nykaa, you are good to go.

More Details on the Nykaa Affiliate Program

• Ajio Affiliate Program

Ajio does not have an in-house affiliate program, but you can join it through GrabCash and earn a 15% commission rate. The more you sell, the more you can earn. GrabCash does not have a joining fee or a lengthy verification process. So, if you are a fashion enthusiast or an influencer, you can sign up for the Ajio affiliate program through GrabCash.

How to Join the Ajio Affiliate Program through GrabCash

• Visit the GrabCash website and sign up using your mobile number.
• Find a product on Ajio that you want to promote. Copy the product link.
• Go to GrabCash and convert the product link to a profit link.
• Copy the unique profit link and share it on your channels.
• Anytime someone buys using your link, you get the commission.

More Details on the Ajio Affiliate Program

You can become a part of other popular affiliate programs like Myntra, Nykaa Fashion, Giva, FirstCry, Shopclues, and more through GrabCash. Make an account and give it a try.

Web Hosting & Domain Affiliate Programs

• HostGator Affiliate Program

HostGator’s Affiliate Program is suitable for digital creators, tech bloggers, and marketers. If you are interested in tech topics and have a considerable following, you can earn commissions by referring customers to HostGator’s web hosting services. You can earn at least 70% of each sale (capped at $100 per sale).

How to Join the HostGator Affiliate Program

• Sign up for free on the official HostGator Affiliates page.
• Provide details about your website, blog, social media, or other online channels.
• Once approved, you will receive access to banners, text links, and other promotional materials. Promote it on your page to your audience.
• Get paid when someone makes a qualified purchase from your link.

More Details on the Hostgator Affiliate Program

• Bluehost Affiliate Program

The Bluehost Affiliate Program allows you to promote Bluehost’s web hosting services and earn a minimum of $65 commission for each sale. Affiliates can join easily because of the quick approval process. Then you can start promoting Bluehost by using their ready-made banners and tools.

How to Join the Bluehost Affiliate Program

• Sign up for free on their affiliate page. 
• Use the ready-made tools and banners to promote the affiliate links.
• Earn at least $65 per sale for every qualified sale.

More Details on the Bluehost Affiliate Program

• BigRock Affiliate Program

BigRock is one of the trusted web solutions in India, and it also has an affiliate program that you can join. If you are a tech content creator who wants to earn extra cash, you can become a part of this program and enjoy up to Rs.10,000 for every qualified sale. You will have to promote products like domain name registration, website hosting, email hosting, etc.

How to Join the BigRock Affiliate Program

• Sign up for free on the BigRock Affiliate Program page (via the Impact Radius network).
• Provide your website, blog, or social media details for approval.
• Once approved, access your affiliate dashboard for tracking links, banners, and marketing creatives.
• Start promoting BigRock products using your unique affiliate links.
• You get paid for every successful conversion through your affiliate link.

More Details on BigRock Affiliate Program

• Hostinger Affiliate Program

Hostinger is a global web hosting provider founded in 2004. It offers shared, cloud, VPS, and WordPress hosting, plus domain registration and email services. Hostinger is also known for its custom hPanel control panel, AI-powered website builder, and beginner-friendly tools. Because of its comprehensive suite and simple processes, Hostinger is ideal for individuals, small businesses, and developers.

How to Join the Hostinger Affiliate Program

• Go to the Hostinger Affiliate Program page.
• Fill out the application and add your website or social media platforms.
• Your application will be reviewed by the Hostinger team within 5 business days.
• Once accepted you will receive all the relevant promotional materials like banners and links.
• Use these to promote Hostinger’s services on your social media handles or blog.

More Details on Hostinger Affiliate Program

Bank & Credit Card Affiliate Programs in India

• ICICI Bank Affiliate Program & Credit Card Referral Program

With the ICICI Bank Affiliate Program, you can promote the bank’s financial products like credit cards, savings accounts, loans, and other services. You receive reward points or commission based on the services you promote.

How to Join the ICICI Bank Affiliate Program

• To promote the bank’s products, you need to become a part of their DSA (direct selling agent) program.
• Go to the official website and look for the DSA partner program.
• Fill out the necessary details and wait to get verified by the bank.
• Once the verification process is over, you can start promoting their products.

More Details on the ICICI Affiliate Program

ICICI Bank Credit Card Referral Program (for Cardholders)

ICICI Bank also offers a Credit Card Referral Program exclusively for existing cardholders. You can refer friends and family to apply for an ICICI credit card via the iMobile app and earn 2,000 reward points for each successful referral. Please note that the referral must be initiated through the iMobile app, and the referrer must enter their own credit card number.

• HDFC Bank Affiliate Program & Credit Card Referral Program

The HDFC Bank Affiliate Program can be considered to have two parts. One where you become a partner and promote their financial products. Another is when you refer their credit cards to your friends and family and earn a commission. You earn various rewards anytime someone signs up for HDFC’s financial services through your affiliate link.

How to Join the HDFC Bank Affiliate Program

• Visit the official HDFC website and go to the partner page. 
• Provide the necessary details for approval.
• Once approved, access your affiliate dashboard for more info on the marketing support.
• Start promoting HDFC Bank products using your unique affiliate links.
• Earn commissions on client transactions.

More Details on the HDFC Affiliate Program

HDFC Bank Credit Card Referral Program (For Cardholders)

Existing HDFC Bank credit cardholders can refer friends and family via the official HDFC credit card referral program. You can refer and earn vouchers worth ₹1000 for each successful referral. Once the referred individual does their first transaction, both you and your friend get rewarded. Please note that the referred individual needs to complete the transaction within 14 days of card issuance, or you will not receive the rewards/vouchers.

•  SBI Bank Affiliate Program & Credit Card Referral Program

If you are a finance influencer or like to share financial advice on social media, you can earn more money by being part of the SBI Bank affiliate program. You can promote the bank’s financial products like life insurance, general insurance, credit cards, mutual funds, demat accounts, and more.

How to Join the SBI Affiliate Program

• Go to the official SBI website.
• Look for the partner program you want to join, be it a credit card referral program or a demat partner program. 
• Provide the necessary details to get approved by the bank.
• Once approved, start promoting the financial products to your audience.

More Details on the SBI Affiliate Program

SBI Credit Card Referral Program (For Cardholders)

SBI Card also offers a Refer & Earn Program for existing credit cardholders. If you have an SBI credit card, you can refer friends and family to apply for a new SBI credit card using a unique referral code, accessible via the SBI Card website or app. Both the referrer and the referee get a Rs.500 Amazon voucher after the completion of the first successful transaction.

Best Insurance Affiliate Programs in India

There are several insurance affiliate programs in India that you can be a part of, like PolicyBazaar and Bajaj Allianz. We have listed a few below for your ease:

• PolicyBazaar Affiliate Program

PolicyBazaar is one of the best online insurance aggregators and financial services platforms in India. It offers life insurance, health insurance, motor insurance, and other financial products. You can become a partner of their affiliate program and earn commissions by referring customers who purchase insurance policies or related financial products through you.

How to Join the PolicyBazaar Affiliate Program

• If you want to be part of the PolicyBazaar affiliate program, then you can contact the POSP (Point of Sale Person) team via their official contact number or fill out the form on the website.
• The salesperson will clear all your doubts and explain the entire process to you.
• Once you are approved, you can start promoting their services.

More Details on the PolicyBazaar Affiliate Program

•  Bajaj Allianz Life Insurance Affiliate Program

The Bajaj Allianz Life Insurance Affiliate Program operates through both a cost-per-lead (CPL) affiliate model and a traditional agent/POSP (point of sales person) model. It offers flexible earning opportunities for those seeking to promote trusted life insurance solutions.

How to Join the Bajaj Allianz Life Insurance Affiliate Program

• For the CPL affiliate model, you can sign up through the affiliate networks or platforms like Affi.io.
• You can apply directly for the POSP model on the Bajaj Allianz website and become a certified agent.

More Details on the Bajaj Allianz Insurance Affiliate Program

Best Hotel and Flight Affiliate Programs in India

•  Goibibo Affiliate Program

If you want to earn through travel apps, then Goibibo has a recommend and earn program you can use to earn goCash. You can use goCash in your next Goibibo booking. However, if you want to earn more, you can join the Goibibo affiliate program directly through GrabCash and earn Rs.320 on every sale.

How to Join the Goibibo Affiliate Program through GrabCash

• Go to the GrabCash website and sign up using your mobile number.
• Find a hotel/stay or any service you want to promote on the Goibibo site.
• Copy the link. Go to GrabCash and convert the product link to a profit link.
• Then copy the unique profit link and share it on your marketing channels.
• Anytime someone books anything using your link, you get the commission.

More Details on Goibibo Affiliate Program

• Booking.com Affiliate Program

The Booking.com affiliate program offers you a platform to monetize travel-related content. With access to millions of accommodations and travel services, it provides an excellent opportunity for digital creators and travel businesses to generate revenue.

How to Join the Booking.com Affiliate Program

• Go to the official Booking.com website affiliate program page.
• Click on “Register”; you will have to sign up for the program through an affiliate network.
• If you are from India, you need to register with “Awin.”
• Here you can provide website or platform details focused on travel or related sectors.
• Once approved, access your affiliate dashboard to get links, banners, widgets, and other promotional tools.
• Integrate these tools into your website, blog, or social media channels to start generating bookings.

More Details on Booking.com Affiliate Program

• Agoda Affiliate Program

If you are someone who is always traveling, then the Agoda affiliate program is the best way to earn money on the side. It offers a competitive commission structure of 5% per booking and a variety of promotional tools. You can track your learning and performance on the dashboard, making things simple for you.

How to Join the Agoda Affiliate Program

• Register for free on the Agoda Partners site.
• Fill out the application with your website or social media handle details and submit for approval.
• Once approved, Agoda will provide you with access to banners, widgets, text links, and other promotional tools.
• You can easily integrate these tools into your website, blog, or social media to start promoting the brand.

More Details on the Agoda Affiliate Program

Top Niches for Affiliate Marketing in India

To start affiliate marketing in India, you need to choose the right niche. It will help you create a loyal audience base that you can use to promote your links and earn money. Here are some of the most profitable affiliate marketing niches you can try out:

Cosmetics and Beauty

With Nykaa and Tira ruling the beauty apps game, this industry has immense potential for affiliate marketing. You can become a beauty influencer and share your honest beauty tips and reviews to build an audience. The best thing is that beauty shoppers often buy the recommendations of influencers, so you will definitely be getting commissions. GrabCash has plenty of beauty affiliate programs you can join, like Nykaa, Wow Skin Science, The Man Company, Plum, Neuherbs, Mamaearth, The Derma Co., Iba, and more.

Travel

The global tourism revenue reached an estimated $1.9 trillion in 2024. That means the industry is showing no signs of stopping. Most of the travelers are influenced by ads and social media posts, making it a great niche for affiliate marketing. You can focus on a sub-niche like luxury travel, backpacking, or solo travel, rather than covering everything. Like beauty, GrabCash also has travel affiliate programs you can join, like Goibibo, Cleartrip, Easemytrip, etc.

Tech & Web Hosting 

If you are into tech and can simplify complex tech topics and guide people to the right products/brands/services, then this could be the niche for you. Whether it’s web hosting, podcasting, or the latest smartphones, you can build content around any tech topic you have knowledge of and build a loyal following. You can partner up with reliable brands and promote their products to your audience after trying them out.

Personal finance

Personal finance is a timeless niche. You can cover everything from budgeting, taxes, and investment to retirement planning. It’s better to pick a sub-niche like investment strategies for millennials, passive income ideas, and credit repair. If you have expertise in the area, you can partner with companies that offer financial products like budgeting apps, banks, and credit cards, and join some of the bank affiliate programs we mentioned earlier.

Affiliate Programs to Join on GrabCash

While there are plenty of affiliate programs you can join individually, what if we told you that you can join them all in one place? GrabCash gives you the opportunity to join major affiliate programs on its platform. You just have to sign up using your mobile number. What more? It’s completely free! So, how can you join these affiliate programs on GrabCash?

• Head over to the official GrabCash website.
• Click on “Sign up.”
• Use your mobile number to create an account.
• Once you are logged in, search for various brands in the search bar.
• Select the brand you want to promote.
• Share the profit links with your audience and earn!

TIP: You can also convert any product link to a profit link (affiliate link) on GrabCash and share it with others. You don’t have to pay to join the platform, and there’s no approval process. GrabCash makes affiliate marketing easy for you. When others spend, you earn! Here are the major affiliate programs you can join on GrabCash:

• Myntra Affiliate Program
• Adidas Affiliate Program
• Ajio Affiliate Program
• Flipkart Affiliate Program
• Nykaa Affiliate Program
• FirstCry Affiliate Program

Benefits of Affiliate Marketing in India

Let’s be honest, affiliate marketing is no longer a side hustle, but it is fast becoming a primary source of income for many. Why?

• You can start affiliate marketing with zero investment. No need to pay joining fees.
• Earn in your own time; no need to work 24/7. It offers you flexibility.
• If done right, affiliate marketing can become your main stream of income.
• You don’t need any special tech skills to hack into this.

Anyone with an internet connection and a mobile phone can start affiliate marketing. Want to know more about why you should start affiliate marketing? Check out our blog on the Top 14 Benefits of Affiliate Marketing in 2025 to learn more.

Wrapping Up

You have ways you can do affiliate marketing in India. The easy way and the hard way. You can try to join all the affiliate programs separately (the hard way), try to get approved, and go through the long registration process. Or join GrabCash (the easy way). With GrabCash, you will have to pay no joining fee, no approval is needed, and you get access to all major affiliate programs on one platform. What more? The minimum payout is just Rs.10! GrabCash is the easiest way to start your affiliate journey. So, join GrabCash today and start earning!

Frequently Asked Questions

Which is the best affiliate program in India?
It is hard to pick the best affiliate program in India because it depends on your niche and preferences. However, Amazon Associates, Nykaa, and Bluehost are some of the high-rewarding affiliate programs in India.

How much does a Flipkart affiliate pay?
Flipkart paused its affiliate program in 2018. Affiliates who are part of the program still earn the commission. However, you can join the Flipkart affiliate program on GrabCash and earn up to 4.8% commission.

Is the Amazon affiliate program free to join?
Yes, you can join the Amazon Associates program for free and earn a commission of up to 10% on qualifying purchases.

What is the highest-paying affiliate program?
There is no reliable information on the highest-paying affiliate program, but if you want to earn high commissions, you can go for tech affiliate programs like web hosting or AI platforms. The Bluehost, HostGator, and BigRock affiliate programs have high earning potential.